Posts Tagged Quality

How to Build a Quality SMS Subscriber List, Bridging the Gap Between Text and CRM

Imagine a marketing tool that is available to you that nine out of 10 targeted people will read within three seconds. For retailers and marketers to take full advantage of SMS marketing, plans must start with building quality contacts. This is the starting point to build an effective bridge between text and CRM…. Street Fight

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Dstillery Launches Data Visualization Tool Dscover Maps, Fueled by Quality Audience Profiles

On Monday, applied data science company Dstillery of New York City launched its Dscover Maps product, which allows advertisers to get a big-picture view of audience data by geography. Dstillery throws out data points that aren’t useful to them—about 60 to 75% of data—leaving only quality information…. Street Fight

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Daily News: US Digital Media Time, Search Engine Ranking Signals, Data Quality Management

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Smartphones Now Capture Two-Thirds of US Digital Media Time (July 6, 2018) Marketing Charts: “People in the US spent more than twice as much time accessing the internet through smartphone applications … LSA Insider

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Parsing Google Fred and Other Quality Updates: How to Prepare or Recover

If you are involved in any form of SEO, you know how daunting it can be to keep up with Google algorithm updates. From the Mobile First Index to the Owl update to Google Fred, the tide is always shifting. It is important to step back a moment and take a look at what Google […]

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A Look at Google’s ‘Quality Rater Guidelines’ Over Time: How to Put Information Into Action

Google is vague on a lot of things, but every now and then we get a glimpse into what the search giant values and deems important — as we do in the recently updated Quality Rater Guidelines. For years, the Guidelines were “confidential,” but leaks allowed search marketers to analyze what Google considers to be […]

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ShopTalk: The Sharing Economy’s Next Phase is Personal Commerce, Quality

Enjoy CEO Ron Johnson When it comes to retailers, the impact of the gig economy, or sharing economy, is largely a matter of human resources. Workers are heavily oriented (68%) towards Millenials. But they are very fluid in how many hours they work It is split roughly 50/50 between those who want to spend 25 […]

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Daily News: SMBs Prefer Using 1 Marketing Provider, Mobile Attribution Gap, Low Quality Location Data

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Chart: 76% of SMBs Prefer Working with 1 Marketing Provider (September 10, 2015) LSA Insider: “According to a survey of over 700 SMBs, three in four SMBs would prefer to work with a single marketing provider or…… […]

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How to Find Quality Long Tail Keywords in 5 Minutes or Less

How to Find Quality Long Tail Keywords in 5 Minutes or Less

You don’t need to be a rocket scientist in order to discover quality long tail keywords! Check out my video tutorial and you’ll be a pro in no time:   Thanks for checking out my video! If you need some more help, be sure to get in touch with us, and don’t forget to come […]

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Survey Says Yelp ‘Best Quality,’ ‘Most Trustworthy’ Local Review Site

Late last night Yelp released the results of a Nielsen survey of approximately 1,000 “local review site users.” The survey results identify Yelp as the category leader according to a number of criteria such as usage frequency, quality, trust and influence. I haven’t yet had a chance to look at the full Nielsen survey results. […]

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Google Honors ReachLocal With Premier SMB Partner Award for “Best Quality Accounts”

Google Honors ReachLocal With Premier SMB Partner Award for "Best Quality Accounts"

… ReachLocal Blog: Online Marketing to Reach Local Customers

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