Posts Tagged Programmatic

Causal IQ Reimagines Role of Programmatic Solutions Provider, Leveraging Intimate Influencers

Since its launch, Causal IQ has worked quickly to reimagine the role that programmatic solutions providers play in today’s environment. That involves using data and relying heavily on “everyday influencers”—like parents, colleagues, and friends—to authentically reach consumers in target markets…. Street Fight

Read more

Street Fight Daily: AT&T Buys AppNexus, Programmatic Recovering Post-GDPR

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AT&T Is Buying Ad Platform AppNexus, Reportedly for $ 1.6 Billion or More… A Month After GDPR Took Effect, Programmatic Ad Spend Is Starting to Recover… App Publishers Must Avoid the Audience Circulation Trap….. Street Fight

Read more

Topgolf Inks Deal with Vistar to Bring Programmatic to In-House Screens

As of today, Topgolf will be working with Vistar to integrate a full ad serving digital signage suite, where inventory will be available through Vistar’s programmatic and digital-out-of-home (DOOH) exchange…. Street Fight

Read more

How programmatic advertising helps to target right audience – Geospatial World (press release) (blog)

Read more

How programmatic advertising helps to target the right audience – Geospatial World (press release) (blog)

Read more

Street Fight Daily: In-House Programmatic Expands, Facebook Demotes Engagement-Baiting Posts

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Transparency and Brand-Safety Concerns Drive Expansion of In-House Programmatic… Facebook Will Soon Demote Posts That Beg for Likes, Comments, and Shares… Refinery29 Lays Off Staff, Citing a ‘Correction in the Digital Media Space’…… Street Fight

Read more

No Worries For Big Tech; Luxottica’s Programmatic Vision – AdExchanger

Read more

Digital, Programmatic Deals Drive Increase In Local TV Ads – MediaPost Communications

Read more

Daily News: Local Programmatic Growth, Top 10 2016 Articles, How SMBs Make Tech Buying Decisions

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: Location-Based Programmatic Buying Grows 110% in 2016 (January 11, 2017) LSA Insider: “New NinthDecimal data says location-based programmatic buying grew 110% in the first half of 2016.” Top 10… LSA Insider

Read more

Sinclair Pitching Programmatic Ad Co-Op – TV News Check

Read more
Page 1 of 41234