Posts Tagged Product

Weekly News: Google’s E-A-T Score, Product Searches on Amazon, USA Today Network’s LOCALiQ

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Regional Newspaper Uncovers $ 22,000 in Co-op Ad Funds in 1 Day (September 12, 2018) LSA Insider: “Given the “use it or lose it” nature of most co-op […]

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‘The Innovation Factory’: The Product Manager As King

What’s innovation? New products, new features and new ways to develop, make, market and distribute them. It’s a buzz word and often misapplied, but innovation obviously plays a key role in company growth and competitiveness — whether you are Google, Yelp, LL Bean or H&R Block. R&D budgets are focused on innovation. Sometimes, co… Peter […]

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Q&A: Does Google’s Latest Product Mean Death by a Thousand Cuts for Brands

Google really left businesses hanging with the Q&A release, Mike BLumenthal tells David Mihm in their biweekly column: “We had enough engineering cycles that we could “step into the breach” of what is obviously a big brand problem. Whether it is long term or not depends on what Google can parse from the questions in […]

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Why the Creative Director of the Future Stands at the Crossroads of Marketing, Tech, Product, and Ads

Think of the evolving creative director as a technological and marketing pentathlete, a dynamic force who’ll need to satisfy more than just the traditional advertising imperative. Envision a product-strategy role; that is the model to come…. Street Fight

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Daily News: YP Names New CEO, Understanding the Customer Journey, Moz Trims Product Line

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. YP Names Cox Enterprise’s Jared Rowe New CEO (August 18, 2016) LSA Insider: “Jared Rowe is replacing David Krantz as YP CEO. Rowe is from Cox Enterprises and was President of Cox Automotive Media…… […]

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Daily News: Amazon beats Google for product search, MRC outlines mobile viewability metrics, Video coming to SoundCloud

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Yelp announces expanding “Yelp Knowledge” social analytics program (June 29, 2016) Marketing Land: “Yelp is expanding the group of third party companies that can directly access its complete review… LSA Insider

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Daily News: Cross-Device Campaigns, Google Upgrades Beacon Tech, Apple Building AdWords-Like Product

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: Cross-device campaigns 60 percent better than PC-only for offline conversions (April 15, 2016) Marketing Land: “NinthDecimal says more brands using store visits to optimize campaigns in real time… LSA Insider

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LSA16: Yelp Says Ads Remain ‘Core of Product’

Greg Sterling interviews Geoff Donaker at LSA16 (Photo, LSA Insider) Yelp and other SMB channels are providing an increasing number of marketing services to their SMB customers. Interviewed by Greg Sterling at LSA 16 in San Francisco this week, COO Geoff Donaker noted that Yelp is providing “integrated commerce in many different forms,” includi… Peter […]

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Street Culture: DoorDash Aiming to Constantly Improve Both Product and People

Translating the desire to support business owners with successful on-demand functionality relies heavily on DoorDash’s 200 core employees. In 2015, the company expanded from three markets to 22, and CEO Tony Xu says he expects the company to double in size in 2016. … Street Fight

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Daily News: Facebook Audience Network Performance, 3 Reasons Online Campaigns Fail, Amazon’s Influence on Product Search

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Facebook Taking Action to Boost Ad Performance on Audience Network (October 8, 2015) LSA Insider: “Facebook will share performance metrics with app publishers of ads placed by Facebook’s Audience Network service… LSA Insider

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