Posts Tagged Product

Why the Creative Director of the Future Stands at the Crossroads of Marketing, Tech, Product, and Ads

Think of the evolving creative director as a technological and marketing pentathlete, a dynamic force who’ll need to satisfy more than just the traditional advertising imperative. Envision a product-strategy role; that is the model to come…. Street Fight

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Daily News: YP Names New CEO, Understanding the Customer Journey, Moz Trims Product Line

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. YP Names Cox Enterprise’s Jared Rowe New CEO (August 18, 2016) LSA Insider: “Jared Rowe is replacing David Krantz as YP CEO. Rowe is from Cox Enterprises and was President of Cox Automotive Media…… […]

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Daily News: Amazon beats Google for product search, MRC outlines mobile viewability metrics, Video coming to SoundCloud

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Yelp announces expanding “Yelp Knowledge” social analytics program (June 29, 2016) Marketing Land: “Yelp is expanding the group of third party companies that can directly access its complete review… LSA Insider

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Daily News: Cross-Device Campaigns, Google Upgrades Beacon Tech, Apple Building AdWords-Like Product

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: Cross-device campaigns 60 percent better than PC-only for offline conversions (April 15, 2016) Marketing Land: “NinthDecimal says more brands using store visits to optimize campaigns in real time… LSA Insider

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LSA16: Yelp Says Ads Remain ‘Core of Product’

Greg Sterling interviews Geoff Donaker at LSA16 (Photo, LSA Insider) Yelp and other SMB channels are providing an increasing number of marketing services to their SMB customers. Interviewed by Greg Sterling at LSA 16 in San Francisco this week, COO Geoff Donaker noted that Yelp is providing “integrated commerce in many different forms,” includi… Peter […]

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Street Culture: DoorDash Aiming to Constantly Improve Both Product and People

Translating the desire to support business owners with successful on-demand functionality relies heavily on DoorDash’s 200 core employees. In 2015, the company expanded from three markets to 22, and CEO Tony Xu says he expects the company to double in size in 2016. … Street Fight

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Daily News: Facebook Audience Network Performance, 3 Reasons Online Campaigns Fail, Amazon’s Influence on Product Search

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Facebook Taking Action to Boost Ad Performance on Audience Network (October 8, 2015) LSA Insider: “Facebook will share performance metrics with app publishers of ads placed by Facebook’s Audience Network service… LSA Insider

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Webinar: How Indoor Location & Local Product Data Drives Sales & Engagement

Please join the Local Search Association (LSA) and Aisle411 for an exclusive webinar presentation next Thursday, August 13 from 2:00 pm – 3:00 pm ET. Today, big retailers, brands and the SMB market are utilizing new tools to help leverage their local product data to convert buyers at local stores.  In this webinar, you’ll learn how…… […]

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LBMA Podcast: Revmetrix, Plenti and Target’s VP of Product

On the show: Five Boros Chocolate map packaging; Oreo’s solar eclipse; E-lance for dog walkers; TransitScreen does what it’s name says; Pivot brings the past to life. And the special guest is Alan Wizemann, VP of product at Target…. …

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5 Tools for Publishing Product Inventory on Social Media

Small business owners are pulling out all the stops to drive traffic to their social media pages, but many aren’t giving enough thought as to what happens once people have agreed to “like” or “follow” their businesses online. Here are five tools that businesses can try to spur further engagement… … Street Fight

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