Posts Tagged Predictions

7 Local Business Marketing Trends & Predictions for 2018 [Infographic]

7 Local Business Marketing Trends & Predictions for 2018 [Infographic]
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Street Fight’s Predictions for 2018: Part One

As 2017 draws to a close, we’ve once again asked Street Fight staffers, columnists, and friends to look into their crystal ball and offer prognostications for what they thought will be the biggest story (or stories) in local in 2018…. Street Fight

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LBMA Podcast: 2018 Predictions Edition

This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the 2018 predictions show. Asif Khan, Rob Woodbridge, & Aubriana Lopez take a look at the past year and glimpse into the future…. Street Fight

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Street Fight’s Predictions for 2018: Part Two

As 2017 draws to a close, we’ve once again asked Street Fight staffers, columnists, and friends to look into their crystal ball and offer prognostications for what they thought will be the biggest story (or stories) in local in 2018. This is the second part of a two-part series…. Street Fight

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LocalOnliner’s 2017 Recap and 2018 Predictions

Quiet progress was made in local commerce in 2017. This year: 1. Amazon brought the focus back to Brick & Mortar. Its purchase of Whole Foods and rollout of experimental Amazon Stores drove a broader “omni-channel” trend, as larger retailers delivered on fully integrated web. mobile and in-store services. WalMart and Target, for instance, … […]

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#LSS2017: Trends & Predictions from Leading Voices in Local Search

Which trends and products will separate winners from losers in the local market? A panel of experts at Rio SEO’s Local Search Summit, provided some insights, perspective and takeaways for the online-to-offline local challenge. Greg Sterling, Local Search Association Greg opened the presentations with a comprehensive view of consumer behavior. Cus… LSA Insider

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SMB Marketing Predictions for 2017 from ReachLocal CPO Kris Barton

At the end of 2016 we asked members of the extended LSA community to tell us what they expect in 2017 for location-based marketing and media. We received a broad mix of predictions from over 50 industry professionals and compiled them into a free report. Below are the predictions submitted by Kris Barton, chief product…… […]

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Daily News: 3 SMB Marketing Predictions, Interpreting Local SEO Data, Boston Globe’s Major Overhaul

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. SMB Marketing Predictions for 2017 from ReachLocal CPO Kris Barton (January 5, 2017) LSA Insider: “Social advertising, closed loop ROI and multi-channel engagement are the future of SMB marketing.” T… LSA Insider

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Predictions 2017: Attribution Is Next

Sponsored Content: The companies who prove that their media is better at driving in-store visits will reap the benefits. Measurement will not come from the vendor itself but rather from third-party measurement firms decoupled both from the buying and selling of advertising and from the platforms on which the media runs. … Street Fight

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Daily News: 63% Complete Local Search Within 1 Hour, Mobile Proximity Predictions, Yahoo Appears Headed Toward Sale

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more: Data: 63% Complete a Local Search Within 1 Hour (January 12, 2016) LSA Insider: “A new YP survey found that most search tasks were initiated and completed by respondents relatively quickly — most in under an hour. Acco… […]

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