Posts Tagged Perspective

MediaMax Network and BIA/Kelsey Partner to Deliver Critical Perspective on Local Advertising Landscape – PR Web (press release)

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MediaMax Network and BIA/Kelsey Partner to Deliver Critical Perspective on Local Advertising Landscape – Press Release Rocket

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PlaceIQ’s Mandeep Mason on Looking at Location from an International Perspective

PlaceIQ’s EMEA General Manager, Mandeep Mason, discusses international expansion, why this is a good time for local marketing, and why local analytics need to be part of any overall media plan. … Street Fight

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The Mobile Search Tipping Point: A Global Perspective

The smartphone by its nature is portable, location-based, and focused on immediacy. Whether local search is a major segment of consumer activity or not today in a given country, there’s little question that it will be, and soon… … Street Fight

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LSA15: The Brand Perspective

During the final LSA15 session, Heath Bradbury of Advance Auto Parts, Jessika Laudermilk of Toyota and David Harris of BJ’s Restaurants discussed the challenges of managing location data, search, mobile and other channels in a fragmented and chaotic media universe. Just for a better sense of each organization, each panelist shared the number of l… […]

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Cyber Monday’s $2 Billion in Perspective

ComScore is out with data trumpeting the single biggest day in US e-commerce history. This year, according to the measurement firm, Cyber Monday sales were just over $ 2 billion — a new single day record. There are conflicting numbers from various sources about whether there was positive or negative growth this year for the big holiday week… […]

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Looking Ahead to Atlanta: Chip Perry’s Unique Perspective

Longtime industry change agent Chip Perry wrote the playbook for how to use “internal disruption” as a positive force within a traditional media environment. Back in 1997, Atlanta-based Cox Communications tapped Perry as employee No. 1 of a new venture that came to be AutoTrader, easily among the most successful online B2C verticals, w… BIA/Kelsey […]

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