Posts Tagged Partnerships

McDonald’s Is Changing Its Agency Partnerships; Mobile Customer Data Platforms Are Going Strong – AdExchanger

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With Partnerships, YP’s Consumer Product Takes a Back Seat

Last week, YP announced a deal with Yelp in which the Yellow Pages spin-off will sell Yelp’s core advertising product to the company’s small business clients. For YP, and its owner Cerberus Capital, the agreement is the culmination of a deeper strategic push and a tacit acknowledgment that its role as leading consumer brand, which […]

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Why Partnerships Are Key to the Future of Local

The future of local lies in partnerships. That was the topic of a wide-ranging discussion between Ohad Tzur, North America Lead for Google’s Wildfire partnership program, Delivery.com CEO Jed Kleckner, and Leaf CEO Aron Schwarzkopf, during a panel at Street Fight Summit on Friday morning… … Street Fight

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Bloomspot sale to JP Morgan opportunity for Canadian Deal providers

Bloomspot sale to JP Morgan opportunity for Canadian Deal providers

Happy New year every one… We’ll post our 2013 prediction later on this week or next. Last week, Bloomspot, the Daily Deal provider in the US focused on more upscale market, announced that JPMorgan Chase & Co. agreed to acquire it for a rumored $35 million. Certainly a surprise. As such, four questions pop into […]

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