Posts Tagged Paid

Daily News: New Google AdWords Features, Facebook & Local Business, Paid Search on Mobile

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Announces New AdWords Location-Based Features for Retailers & Marketers (June 13, 2018) LSA Insider: “The changes are retail focused and are a response to changes in technology and mobile us… LSA Insider

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Report: Paid Search Offers Results, Especially on Mobile, at Time of Ad Saturation

A new report from ad firm Adthena, based on data from January 2017 to May 2018, shows evidence that paid search is a valuable beacon of light in the darkness that is consumer “banner blindness, ad fatigue, and near saturation of consumers’ digital ad experiences.”… Street Fight

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Why You Need Paid Search & SEO: 3 Big Reasons

Why You Need Paid Search & SEO: 3 Big Reasons

So, you’ve likely heard about how importa… ReachLocal Blog

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Daily News: Content Downloads Drive Sales, 2017 Local SEO Trends, 6 Paid Search Ad Secrets, Net Neutrality

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. B2B Marketers Find Content Downloads Drive Conversions (November 22, 2017) eMarketer: “Research reports, in particular, are successful at racking up sales.” What Were the most important Local SEO Tre… LSA Insider

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Daily News: 2017 SEO Ranking Factors, Survey on Paid Influencer Posts and Cumulus Media Radio Hosts Turned Video Endorsers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Apple Search Ads App Showing Strength in Downloads (October 27, 2017) Search Marketing Daily: “Less than a year from its launch, Apple Search Ads now ranks No. 3 and No. 4 in the universal…… […]

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Study: Marketers Go Multi-Channel, Combine Email, Social & Paid Search

Consumers on the path to purchase bounce from media to media, online to offline and back again. This is why marketers started talking about the importance of a “multi-channel” or “omni-channel” approach. Marketers who once saw media in silos are now beginning to approach it holistically, striving to “be there” when and where consumers a… […]

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Daily News: Paid Search Ads That Perform, Alexa & Cortana Becoming Phones, Sinclair Buys Tribune

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Paid Search Ads That Perform: SEM Best Practices from Google (Webinar 5.23.17) (May 9, 2017) LSA Insider: “Google’s Amy Swartz will discuss best practices to improve performance of SEM campaigns, wit… LSA Insider

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Daily News: New ‘Cost per Visit’ Model, Paid Search Challenges, Internet Ad Spend to Surpass TV

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Is ‘Cost per Visit’ the Ultimate Performance Ad Model? (March 28, 2017) LSA Insider: “Last week xAd introduced a new new “cost per visit” (CPV) ad model.” Report: Automation Can Help Solve PP… LSA […]

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Daily News: User Experience vs. Margins, OpenTable Hires Ex-Yahoo Media Head, Paid Search vs. Paid Social

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Are Local Publisher Margins and the ‘User Experience’ at Odds? (October 7, 2016) LSA Insider: “At the SIINDA event in Ljublijana, one theme that emerged is a tension between user experience and mar… LSA […]

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Daily News: Pizza vs. Plumbers in Local Search, Beacons on the Rise, Paid Search Trends in Q1 2016

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Pizza vs. Plumbers: Exploring the Local Media Consumer Journey (May 12, 2016) LSA Insider: “While search engines are the top media used to find these businesses, a new study finds a variety of media…… […]

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