Posts Tagged Pages

Daily News: Google Expands Trend Data, Holiday Shopping Results, 25M Business Pages on Instagram

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Expands Consumer Trend Data Beyond Search & Why It Matters (November 30, 2017) LSA Insider: “This week Google announced it is expanding the scope of insights found on Google Trends beyond se… LSA […]

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Hibu to End Printed Yellow Pages in UK

Yell, Hibu’s UK division, announced last week that it will cease production of printed Yellow Pages directories in 2019, with the final edition distributing in Brighton at the end of that year. Hibu currently publishes 104 print edition, and last week’s announcement marks the end of a 51 year old tradition in the UK. There…… […]

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Facebook Launches Booking on Pages with Third Party Providers

This morning Facebook announced, among other things, the addition of new “call to action” buttons to Pages for local businesses. These buttons make it possible to book appointments or order food directly from Facebook Pages. It’s a big deal — although these things always remain to be seen in practice — and helps make F… […]

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What? 85% of Pages Now ‘Mobile-Friendly’ Says Google

Today Google announced two things associated with mobile search results: The company is going to do away with the “mobile friendly” label in search results Disruptive interstitial ads or pop-ups may lead to a ranking penalty starting in 2017 On the second point Google showed both acceptable and less acceptable examples of interstitials,… LSA Insider

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Daily News: Yellow Pages Transformation, Google My Business Update, CVS Launches CVS Pay

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. A Different Take on hibu & Yellow Pages: Response to WSJ Article (August 11, 2016) LSA Insider: “Most of the major yellow page publishers are now more digital than print centric.” What The Latest… […]

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Daily News: Brands Without Mobile Strategy, Facebook Company Pages, Yelp Beats Q2 Expectations

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: 80% of Brands Don’t Have a Long-Term Mobile Strategy (August 10, 2016) LSA Insider: “According to a new study, 80% of brands don’t have a long-term mobile strategy.” Almost 1 in 5 Americans… […]

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Daily News: Importance of Landing Pages, Power of Local Video, Marketers Want to Understand Customers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.  Dedicated Landing Pages: The Key to Happy Conversion Rates (April 12, 2016) LSA Insider: “Your landing pages should focus on one goal, have quality messaging (and design), and you should test your ef… LSA […]

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Case Study: Burger Chain Grows Facebook Reach By Prioritizing Local Pages

In the past 18 months, the ratio of spending between print and digital marketing campaigns has flipped at Hwy 55. Today, the company’s digital spend is more than 20% higher than print. The company has chosen to focus its efforts on platforms that can be used to reach consumers at the hyperlocal level. … Street […]

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For the Yellow Pages, a bleak future – Media Life Magazine

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Daily News: 70% Trust Brand Sites, Pandora Buys Ticketfly, Google Announces Accelerated Mobile Pages Project

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Data: 70% of Consumers Trust Brand Websites (October 7, 2015) LSA Insider: “Though websites and online consumer opinions are in the top three most trusted outlets, overall paid traditional media advertising tends … LSA Insider

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