Posts Tagged Opportunity

Daily News: SMB Opportunity for GoDaddy, Google Mobile Search Rankings, Search Ad Growth

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. On Target: Irana Wasti Details SMB Opportunity for GoDaddy (January 19, 2018) LSA Insider: “GoDaddy is addressing SMBs with tools designed to grow their businesses (presence and marketing tools) and ru… LSA Insider

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On Target: Irana Wasti Details SMB Opportunity for GoDaddy

Many companies selling tech to small businesses target larger and more established merchants. Not GoDaddy. The hosting and domain provider sees “nascent” businesses as its big opportunity. These “nascents” are the businesses that may only exist as a freelancing side hustle for a graphic designer with a day job, for example… LSA Insider

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Daily News: Digital Co-op Ad Opportunity, Agency Challenges with Clients, Waze & Allstate Partner

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Brands Update Co-op Ad Programs to Encourage Digital Media Use (November 21, 2017) LSA Insider: “While most co-op advertising use is tied to traditional media, brands are doing more to encourage use of… LSA […]

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Why DNA Info’s Shuttering Isn’t a Reflection on the Hyperlocal Digital Opportunity

The shuttering of these sites was a failure of a business, not a failure of opportunity. The opportunity is there. A multi-billion dollar opportunity. It just needs the right model and good execution to grasp it…. Street Fight

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The Opportunity & Challenge of Localizing PPC Ads Across Platforms

As mobile and local search continues to grow, it’s important to include PPC in the marketing mix, but PPC tactics should not be the same across Google, Facebook, Bing, Instagram and Yelp. Each platform presents a unique set of capabilities and challenges that marketers need to understand. In our latest webinar, Paul Berman of uberall…… […]

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Daily News: Walmart Grows as Advertising Force, Second vs. Third-Party Data, Opportunity with Audio

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. With Amazon looming, Walmart quietly grows as an advertising force (August 18, 2017) Digiday: “Walmart is also a growing advertising platform that touts its ability to connect online consumer behavior … LSA Insider

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Report: Solid Opportunity to Sell Marketing and Data Management Services to Local Merchants

As local merchants increasingly shift their marketing spending to digital tactics, they’re becoming more sophisticated in how they manage those programs. Street Fight’s latest analysis of its local small business survey shows a much higher adoption rate of digital dashboards and the like compared with previous research…. Street Fight

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Daily News: Too Much Focus on Top of Funnel, Co-op Opportunity with SMBs, U.S. Ad Spend Growing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Is There Too Much Focus on the Top of the Funnel in SMB Solutions? (October 12, 2016) LSA Insider: “There’s a widely circulated statistic (generally without attribution) that 80% of future revenue co… LSA […]

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Daily News: Vistaprint Helping SMBs Online, Identifying Micro-Moments, Opportunity with Mobile Wallet

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Vistaprint Launches Platform to Connect Online and Offline Marketing (October 11, 2016) Street Fight: “Vistaprint is expanding with a new suite of digital marketing tools for ‘micro’ busine… LSA Insider

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Daily News: SMB Marketing Wish List, Brand Opportunity with Pokémon Go, Impact of Call Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: With Bigger Budgets, 50% of SMBs Would Invest in SEO (July 20, 2016) LSA Insider: “When asked what SMBs would do with double the marketing budget, SEO and paid search (PPC) topped the…… […]

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