Posts Tagged Online

Daily News: Cyber Week, The Online Reputation Gap, Customer Experience and Reputation

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Ahead of ‘Cyber Week,’ Most Consumers Still Prefer Stores (November 16, 2018) LSA Insider: “While holiday sales have already begun, next week is the much-anticipated official start to the holiday s… LSA Insider

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Facebook Helps Online SMBs Go Offline with Macy’s Pop-up Stores

As of the most recently disclosed data, Facebook has 6 million advertisers and “more than 80 million small businesses” with active Facebook Pages on a global basis. On the Q3 earnings call last week, Facebook COO Sheryl Sandberg said, “Over 90 million businesses rely on Facebook pages to reach potential customers for free.” By d… LSA Insider

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Facebook Introduces ‘Attribution’ for Online and Offline View of Customer Journey

Early last year, Facebook began beta testing a tool for marketers to monitor campaign success across the company’s platforms. That vision has come to fruition, as last week the company announced Facebook Attribution for all of its advertisers, a free tool that will provide reporting on campaigns across numerous channels. Using machine learning, t… LSA […]

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Daily News: SMB Tech Adoption Data, Online Holiday Purchases, Google’s Shopping Insights

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The 3rd Wave of SMB Tech Adoption Data to Be Presented at Summit (October 17, 2018) LSA Insider: “We’ve just concluded Wave III of the Tech Adoption Index survey of small businesses. The survey…… […]

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Study: How Online Review Sentiment for Restaurants Differs by Location & Platform

By now, marketers have realized the significant role that online reviews play in the path to purchase journey. Consumers trust in online reviews, in fact, 84% trust them just as much as personal recommendations. Additionally, the average person reads seven reviews before electing whether or not to visit a business. There’s no shortage of platform… […]

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Daily News: Facebook’s Smart Display (Portal), Online Review Sentiment for Restaurants, Google+

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Announces Smart Display (Portal), Will Consumers Buy It? (October 8, 2018) LSA Insider: “Earlier today Facebook announced its entry (or entries) into the smart speaker/smart display market, ca… LSA Insider

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Heard on the Street, Episode 12: How Important Are Online Reviews?

Heard on the Street, Episode 12: How Important Are Online Reviews?

Considering the level of influence that online reviews can have on any given business, it’s become increasingly important to optimize them in various ways. How is that done? There are lots of tactical ins and outs we highlight on the latest episode of the Heard on the Street Podcast…. Street Fight

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Annie Selke Uses Offline Tactics to Drive Online Buyers

The high-end furnishings brand Annie Selke uses direct mail catalogs and flyers to tell the company’s story, before ultimately driving most shoppers online to complete their transactions, explains Cindy Marshall, chief marketing officer for the Massachusetts-based brand. It’s also working with 4Cite’s cart-abandonment program and the vendor’s oth… Street Fight

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Russian meddling prompts states to set online political ad rules – Santa Fe New Mexican

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6 Ways to Engage Your Online Audience and Turn Visitors Into Customers

How do you create content that will help you attract new customers, establish long-term relationships with your existing customers, and reach your business goals? Here are six practical recommendations on how to make your content marketing work…. Street Fight

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