Posts Tagged Online

Annie Selke Uses Offline Tactics to Drive Online Buyers

The high-end furnishings brand Annie Selke uses direct mail catalogs and flyers to tell the company’s story, before ultimately driving most shoppers online to complete their transactions, explains Cindy Marshall, chief marketing officer for the Massachusetts-based brand. It’s also working with 4Cite’s cart-abandonment program and the vendor’s oth… Street Fight

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Russian meddling prompts states to set online political ad rules – Santa Fe New Mexican

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6 Ways to Engage Your Online Audience and Turn Visitors Into Customers

How do you create content that will help you attract new customers, establish long-term relationships with your existing customers, and reach your business goals? Here are six practical recommendations on how to make your content marketing work…. Street Fight

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Earning Your Stars: Managing Online Reviews

Earning Your Stars: Managing Online Reviews

In this post, you’ll learn: Why online re… ReachLocal Blog

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Weekly News: Voice-First Future, Mobile Ad-Spend, Shoppers & Online Reviews, Top 8 Quotes from LSA18

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Why Businesses Will Benefit from the Location Marketing Roll-Up (May 7, 2018) LSA Insider: “The location marketing roll-up is more than a story of vendors in… LSA Insider

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Study: 79% Research Online Before Making a Large Purchase In-Store

Online channels have transformed the way consumers discover and research products, easing the process and subsequently allowing them to make more informed purchasing decisions. Now more than ever, consumers are taking advantage of the ability to compare and review products within the palm of their hands. A recent survey of 500 consumers from Netser… LSA […]

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Daily News: Shoppers & Online Reviews, Google AdSense Updates, Milestone & Yelp Partnership

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: 72% of Shoppers Use Online Reviews to Judge Local Businesses (May 4, 2018) Street Fight: “Online channels are influencing offline purchases in a big way, according to data from a newly released… LSA […]

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Daily News: Voice for Shopping, Twitter Video Revenue, Protections for Online Content Eroding

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Top 7 Uses of Voice Assistants for Shopping (April 25, 2018) LSA Insider: “Voice assistants have become increasingly popular for consumers seeking to complete a variety of tasks throughout their… LSA Insider

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Daily News: TV and Online Ad Lengths, Consumers & Data Privacy, Brick and Mortar Retail Purchases

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 38% of consumers think online ads should be shorter than TV (April 6, 2018) Marketing Dive: “A quarter of consumers think TV and online ad lengths should be the same, but need to…… […]

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How to Build Your Personal Brand Online

How to Build Your Personal Brand Online

You know that building a comprehensive web … ReachLocal Blog

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