Posts Tagged Online

Daily News: Yext & ShopKeep Integration, Competing with Online Retail, Marketing Budgets Ebb

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Yext Integrates Listings Management with iPad POS Vendor ShopKeep (November 14, 2017) LSA Insider: “This gives SMBs (and franchisees) a way to directly make changes to their business information from t… LSA Insider

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Spreading the word: How to promote your online business – BBC.com – BBC News

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Daily News: Google Simplifies Online Booking, CRM at Heart of SMB Tech Stack, Oath’s First 100 Days

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Simplifies Online Booking Adoption through GMB (October 23, 2017) LSA Insider: “Any online bookings coming through Google will be reported in GMB analytics.” Is CRM the Heart of the New SMB Cl… LSA […]

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Online Reputation Guide: Managing, Monitoring & More

Online Reputation Guide: Managing, Monitoring & More
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Study: Millennials Will Research In-Store, Buy Online 75% of the Time

There’s a symbiotic relationship between online and offline. In the age of mobile, marketers have become clear on how digital media influence offline behaviors. On the flip side, and equally important, they are beginning to understand how offline behaviors impact online purchases. Euclid recently released a report exploring the relations… LSA Insider

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Daily News: Research In-Store & Buy Online, LSA Podcast with Netsertive CEO, IoT & SMB Local Search

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Millennials Will Research In-Store, Buy Online 75% of the Time (October 9, 2017) LSA Insider: “In today’s marketplace, the distinctions between online and offline are becoming less significant… LSA Insider

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How to Spot Fake Business Reviews Online

How to Spot Fake Business Reviews Online

You know what they say: not everything you r… ReachLocal Blog

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Daily News: ‘Now-to-Next’ Marketing, Using POS Data for Marketing, Car Buyers Researching Online

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Marketing In The ‘Now’ And ‘Next’ (September 25, 2017) GeoMarketing: “These five trends show how offline-to-online advertising is ushering in the era of ‘now-to-next’ marketing.” … LSA Insider

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Daily News: SMBs Using Social, McDonald’s Breakfast Foot-Traffic, Online & Offline KPIs Converge

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Small Businesses Crowd Facebook, Twitter for Marketing (September 20, 2017) eMarketer: “Traditional media channels fare less well.” Why McDonald’s Keeps Winning The QSR Foot-Traffic Game (September… LSA Insider

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Data: 46% of Consumers Prefer Online Shopping Channels

While the vast majority of purchases still take place in-store, the retail landscape is in transition with the closure of 1000s of brick and mortar locations and the growth of Amazon Prime. More consumers are clearly diversifying their shopping. According to a new study, 54% of consumer prefer to shop in a physical store, while…… […]

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