Posts Tagged Online

Weekly News: Voice-First Future, Mobile Ad-Spend, Shoppers & Online Reviews, Top 8 Quotes from LSA18

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Why Businesses Will Benefit from the Location Marketing Roll-Up (May 7, 2018) LSA Insider: “The location marketing roll-up is more than a story of vendors in… LSA Insider

Read more

Study: 79% Research Online Before Making a Large Purchase In-Store

Online channels have transformed the way consumers discover and research products, easing the process and subsequently allowing them to make more informed purchasing decisions. Now more than ever, consumers are taking advantage of the ability to compare and review products within the palm of their hands. A recent survey of 500 consumers from Netser… LSA […]

Read more

Daily News: Shoppers & Online Reviews, Google AdSense Updates, Milestone & Yelp Partnership

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: 72% of Shoppers Use Online Reviews to Judge Local Businesses (May 4, 2018) Street Fight: “Online channels are influencing offline purchases in a big way, according to data from a newly released… LSA […]

Read more

Daily News: Voice for Shopping, Twitter Video Revenue, Protections for Online Content Eroding

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Top 7 Uses of Voice Assistants for Shopping (April 25, 2018) LSA Insider: “Voice assistants have become increasingly popular for consumers seeking to complete a variety of tasks throughout their… LSA Insider

Read more

Daily News: TV and Online Ad Lengths, Consumers & Data Privacy, Brick and Mortar Retail Purchases

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 38% of consumers think online ads should be shorter than TV (April 6, 2018) Marketing Dive: “A quarter of consumers think TV and online ad lengths should be the same, but need to…… […]

Read more

How to Build Your Personal Brand Online

How to Build Your Personal Brand Online

You know that building a comprehensive web … ReachLocal Blog

Read more

Daily News: ‘Waze Local’ Launches, Inaccurate Online Content, TV Ads Forecast, Brand Marketing in 2018

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Intended to Be Simple and Affordable, ‘Waze Local’ Officially Launches (March 28, 2018) LSA Insider: “Previewed last year at LSA17 by Waze’s Matt Phillips, the Google-owned company is now formall… LSA Insider

Read more

Smart 1 Unveils Groundbreaking Digital Ad platform for Small Businesses at Borrell Local Online Advertising Conference – EIN News (press release)

Read more

3 Charts: How Online Reviews Influence Consumer Behaviors

Last year, BrightLocal released their Local Consumer Review Survey, which detailed that an overwhelming amount of consumers (97%) read online reviews when making local purchasing decisions. Additionally, Small Business Trends reported that positive comments from customers or clients produce an average increase in sales of 18% and that consumers a… LSA Insider

Read more

Daily News: Online Reviews & Consumer Behavior, The Battle for Website Visits, Video Ad Fraud

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 3 Charts: How Online Reviews Influence Consumer Behaviors (March 9, 2018) LSA Insider: “Last year, BrightLocal released their Local Consumer Review Survey, which detailed that an overwhelming amount of… LSA Insider

Read more
Page 1 of 1612345...10...Last »