Posts Tagged Online

Data: 46% of Consumers Prefer Online Shopping Channels

While the vast majority of purchases still take place in-store, the retail landscape is in transition with the closure of 1000s of brick and mortar locations and the growth of Amazon Prime. More consumers are clearly diversifying their shopping. According to a new study, 54% of consumer prefer to shop in a physical store, while…… […]

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Daily News: Google Builds +250K SMB Websites, Online vs. Offline Shopping, ‘Crappy’ Content Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Has ‘Built’ More than 250K Websites for SMBs in One Month (July 20, 2017) LSA Insider: “Google has created SMB websites across multiple markets, including more than 16K in the US.” Data: 4… […]

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Borrell: Local Advertisers Spend Big With Online Companies – Radio Ink

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Daily News: SMB Service Lessons, Maximizing Online & Offline Conversions, Local Digital Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 3 Lessons SMBs Can Learn from United Airlines & Fyre Festival (May 16, 2017) LSA Insider: “Service breakdowns at big, national brands offer lessons for even the smallest businesses.” Five lessons… LSA Insider

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How to Influence Customers Through Online Reviews

As major brands look to capitalize on the most effective and trustworthy ad formats, they are refining their strategies for managing online reviews. Here are six ideas that brand marketers should keep in mind as they look for new ways to influence the way consumers interact with their online reviews…. Street Fight

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BIA/Kelsey and comScore in Local TV Metrics Deal – Daily Research News Online

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Daily News: The Digital Consumer, Google Chrome’s Ad-Blocking Feature, Co-op Funds Move Online

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Digital Consumer: Exploring Digital Media Usage in U.S. Cities (April 20, 2017) LSA Insider: “Today LSA is releasing a new report which looks at how digital media usage for local business discovery… LSA […]

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Could Chipotle Have Saved Millions of Dollars By Taking Online Reviews More Seriously?

Changing the way we think about online reviews could save businesses money. If done right, online reputation management can act as an early warning system for multi-location businesses, and can ultimately prevent long-term damage to their brand and reduce the risk of decreasing profits…. Street Fight

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5 Platforms Connecting Local Customers to their Online Footprints

More than half of marketers expect cross-channel measurement and attribution to occupy most of their time, attention, and resources in the coming year. Many of these marketers will be exploring new technologies that close the loop on attribution and unlock the hidden connections between web viewing sessions and in-store purchases around the globe. … Street […]

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Case Study: Brick-and-Mortar Shop Looks to Compete with Online Sales

At Nutrishop in San Francisco, Jason Miller is using a digital platform called Pointy to automatically publish his products online and also drive customers into his store. By integrating Pointy’s box with his Lightspeed POS system, Miller has been able to scan products with a scanner and have those products appear on his store’s Pointy […]

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