Posts Tagged Next

Weekly News: Next Level Location Data Usage, Importance of Real-Time Inventory, Cost of Bad Local Data

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary How Brands Are Getting More Sophisticated at Using Location Data (April 5, 2018) Adweek: “Marketers are increasingly using location data insights to target ad… LSA Insider

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Daily News: Repeal of Net Neutrality (Local View), Real-Time Marketing, Next Frontier for Voice Assistants

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How the Repeal of Net Neutrality Could Impact Local Advertisers (December 20, 2017) LSA Insider: “It is likely the net faces a non-neutral future which could have major repercussions for many industrie… LSA Insider

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Study: Local mobile ad sales to hit $19B next year – Mobile Marketer

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Final Speakers Announced for B2SMB Summit Next Week (Special Offer)

Special offer, today only: $ 299 off. Use code “FlashSale2ndChance” Five new speakers have been added to the lineup for The B2SMB Summit Oct. 3-4 in Chicago – next week. The latest additions to the program include: • Carrie Jacobson, VP, Tech Services, Office Depot • Tehsin Daya, Senior Director, Strategic Partnerships, ReachLocal … Peter […]

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Borrell Offers ‘Smart Speaker’ Webinar Next Wednesday – All Access Music Group

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Are Website Builders the Next Big Growth Market in Local?

Website builders have been around almost as long as the internet itself. As you would expect, this is a busy market. Sitebuilderreport.com tracks 35 vendors. There are many more. Interestingly, only 4 of the 35 vendors get a good rating. Clearly, this is a large market that is ready for new and better solutions…. Street […]

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Google’s Next Local Conquest: Visual Search

Indoor mapping continues to be one of those “holy grail” topics in local. It picks up where GPS drops off, tracking consumers all the way to the cash register. The latest move comes from Google, with an approach that could leapfrog beacons by using the positioning capability already in your phone (or soon will be). […]

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Daily News: Google’s ‘Marketing Next’ Event, Pinterest Attracting Ad Buyers, Yelp Driving Conversions

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Takes Offline Store Visits, Sales Measurement Mainstream (May 23, 2017) LSA Insider: “At Google’s ‘Marketing Next’ event today the company made several significant online-to-offline target… LSA Insider

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Daily News: Moz Local Ranking Factors, The Next $1B Ad Platform, Cost-per-Visit’s Impact on Advertising

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. On Target Podcast: Dr. W. Michael Cox, Former Chief Economist (April 13, 2017) LSA Insider: “Dr. Cox explains the various personality traits and capabilities that people need in order to succeed in the… LSA […]

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Kirsner: Making Next Generation Labs Front and Center

Many companies engage in “innovation theater,” where they showcase a new generation of products to highlight an executive’s vision, impress shareholders and investors, win favorable press, build their brand, and fake out the competition. Elon Musk has proved himself to be a master of innovation theater, most recently by showcasing the Hyperlo… Peter Krasilovsky’s Insights […]

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