Posts Tagged News

Daily News: Local-Social for Brands, Duopoly to Grab 60% of Digital Spend, Old School Marketing Tactics

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Multi-Location Brands Can Optimize Local-Social Media (September 21, 2017) LSA Insider: “A recent LSA webinar explored ways multi-location brands and the agencies that serve them can effectively ma… LSA Insider

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Is Facebook The New Zillow for Real Estate Ads? – Inman News – Inman.com

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Daily News: Location Data’s Evolution, AI Bots & Voice Assistants, Agency POV on Location Analytics

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. PlaceConf: Location Data’s Evolution into an Omni-Channel Enabler (September 19, 2017) LSA Insider: “Over the years, location data and analytics have transformed in how they are being used in the mar… LSA Insider

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Station Trading Roundup: 2 Deals, $12.75M – TV News Check

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Daily News: The Promise of Location, Marketers’ Media Dollars and PlaceIQ Study on Integrated Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Promise of Location: A Better Customer Experience (September 14, 2017) LSA Insider: “One of LSA’s slogans is “The Promise of Local Marketing.” But what does that mean; what is that “promise… LSA Insider

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Daily News: Mobile Driving Ad Spend Growth, Amazon Is Google for Buying, Retailers Predicting Future

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Mobile is driving most ad spending growth worldwide (September 14, 2017) Recode: “By 2019, advertisers will spend more on mobile than all traditional media, except television, put together.” Why Amaz… LSA Insider

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Daily News: Upgraded Facebook Brand Safety Controls, On Target Podcast and How VR Fits into Local Advertising

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. User Retention Still the Key Challenge for App Marketers (September 13, 2017) Marketing Charts: “App marketers are twice as likely to count user acquisition as a goal than engaging and retaining their … LSA […]

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Daily News: Disruption of the Disruptors, PBI’s Small Biz Partner Program and The State of Digital Out-of-Home

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Pitney Bowes Creates Small Business Partner Program to Accelerate Innovation and Enhance Client Values (September 12, 2017) BusinessWire: “Pitney Bowes Inc. (NYSE:PBI), a global technology company that… LSA Insider

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Daily News: YouTube’s First Ad World Ad Campaign, The Importance of Agency Transparency and AdWords Tracking Update

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Tests a New Ad Format That Puts It Further Ahead of Its Competitors (September 11, 2017) Marketing Land: “Studies show Facebook ads are competitive with search and outperform other social medi… LSA Insider

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This Year, Not a Single Grammy Winner Thanked Radio. Here’s Why. – Digital Music News

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