Posts Tagged News

Daily News: Amazon’s ‘Storefronts’, Google Search & Personalization, TripAdvisor’s Redesign

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Amazon Launches ‘Storefronts,’ a New SMB Seller Destination (September 17, 2018) LSA Insider: “Half of everything sold on Amazon comes from SMBs, according to the company. In that context, Amazon i… LSA Insider

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Daily News: The Best Content Distribution Channel, Apple’s iOS 12, Social Media & Holiday Ad Spend

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Marketers Clearly See Email As The Best Content Distribution Channel (September 14, 2018) Marketing Charts: “Websites, blogs and social media are perceived to be effective channels through which to mar… LSA Insider

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Weekly News: Google’s E-A-T Score, Product Searches on Amazon, USA Today Network’s LOCALiQ

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Regional Newspaper Uncovers $ 22,000 in Co-op Ad Funds in 1 Day (September 12, 2018) LSA Insider: “Given the “use it or lose it” nature of most co-op […]

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Daily News: USA Today Network’s LOCALiQ, Facebook’s New Ad Features, Adobe’s Voice Survey

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. USA Today Network Launches SMB Marketing Service LOCALiQ (September 11, 2018) LSA Insider: “Yesterday, Gannett’s USA TODAY NETWORK announced the release of their new marketing service for small busin… LSA Insider

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Daily News: Google’s E-A-T Score, VR’s ‘Trough of Despair’, Amazon Rebrands its Ad Business

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What Google’s E-A-T score means for ecommerce (September 7, 2018) Search Engine Watch: “E-A-T is important for the ecommerce industry because shopping pages are considered by the rater guidelines to … LSA Insider

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Daily News: Google’s ‘Ad Strength’ Rating, GDPR & Brand Experiences, Real-Time Data Analysis

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google’s ‘Ad Strength’ Rating Seeks to Improve Machine Learning for Responsive Ads (August 31, 2018) LSA Insider: “It can be difficult to determine how much information to include within an ad, a… LSA Insider

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Civil’s Bold Plan for the News Crisis: ‘Flip the Business Model on Its Head’

In this Q&A, Matt Coolidge, head of marketing and a co-founder at Civil, explains how a “new economy for journalism” oriented around unifying publishers and their audiences is working to flip the business model for news through such innovative approaches as blockchain technology…. Street Fight

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Daily News: LSA’s Place Conference NY 2018, Voice Integration for Brands, Digital Marketing Spend

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 87% of Shoppers Begin the Purchase Process Online — Up from 71% in 2017 (August 29, 2018) LSA Insider: “A recent study of 6,000 shoppers from Publicis.Sapient and Salesforce revealed that 87% … […]

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Daily News: Inc 5000 Fastest-Growing, “Good Enough” Location Data, Facebook Adds Pixel to Groups

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Marketing Industry Makes Up Majority of Inc. 5000 Fastest-Growing (August 27, 2018) LSA Insider: “Last week, Inc. released its annual Inc. 5000 list, which boasts the fastest-growing, independently-hel… LSA Insider

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Weekly News: Retail in Crisis, Hyperlocal & OOH for Brands, Consumer Shopping Habits

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Retail in Crisis: Target, Office Depot In-Store Experiences a Disaster (August 21, 2018) LSA Insider: “As a staunch defender of stores and local buying I was… LSA Insider

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