Posts Tagged News

Daily News: Developing Benchmarks for GMB, Americans Favor GDPR, Cost to Drive Store Visits

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Introducing a Google My Business Performance Benchmark (May 21, 2018) LSA Insider: “In recent months, GMB has delivered to businesses more insightful data about the impact of a GMB listing on user acti… LSA […]

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With Rover, David Arkin Takes a Mobile-First, Enjoyable Approach to Local News

American Hometown Publishing details how the company’s brand-new publication Rover—launched two weeks ago in suburban Nashville—aims to present news to its readers as an “enjoyable experience.”… Street Fight

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Daily News: Google Map Changes, The Story of Data, Mastering Vertical Search Optimization

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Maps Is Becoming More Personal and Useful, and Businesses Can Reap the Benefits (May 15, 2018) Street Fight: “Google has been making some dramatic changes to Google Maps — changes that will ma… […]

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Weekly News: Voice-First Future, Mobile Ad-Spend, Shoppers & Online Reviews, Top 8 Quotes from LSA18

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Why Businesses Will Benefit from the Location Marketing Roll-Up (May 7, 2018) LSA Insider: “The location marketing roll-up is more than a story of vendors in… LSA Insider

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Daily News: The Future of SMB Websites, Google Data on Shopping Keywords, Digital Ad Market

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Local Data Hub – The Future of SMB Websites (May 11, 2018) LSA Insider: “Websites are the original digital marketing platform. But for some pundits, their relevance is in doubt given the domi… […]

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Daily News: Mobile Ad Spending, Gannett Acquires WordStream, Google Lens Improvements

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Mobile Was 57% of US Digital Spend in 2017 — Local a Hidden Beneficiary (May 10, 2018) LSA Insider: “According to the IAB’s latest internet ad revenue report, out today, digital ad spending in…… […]

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Four Years After GateHouse, Brad Dennison Has Become a Local News Rover

There’s a new nameplate in hyperlocal news publishing, and just about everything about it is boldly different, including the name—Rover. This combination digital daily and print monthly was launched in suburban Nashville last week. In this Q&A, Tom Grubisich talks with one of Rover’s architects, Brad Dennison…. Street Fight

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Daily News: Google Duplex, Mobile-First Indexing & Advertising, Local TV Ads & Mobile Geotargeting

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Duplex: AI Machines Make Calls for Consumers to SMBs (May 9, 2018) LSA Insider: “During the keynote at Google’s developer conference yesterday there was an array of announcements. Perhaps the … LSA Insider

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Daily News: Shoppers & Online Reviews, Google AdSense Updates, Milestone & Yelp Partnership

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: 72% of Shoppers Use Online Reviews to Judge Local Businesses (May 4, 2018) Street Fight: “Online channels are influencing offline purchases in a big way, according to data from a newly released… LSA […]

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Weekly News: Local Listings & CX, Mobile Ad Targeting, Amazon’s 100M Prime Members

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Why Local Listings Are a Critical Part of the Customer Experience (April 23, 2018) LSA Insider: “At LSA18, Walgreens, U-Haul and Toyota will discuss the evol… LSA Insider

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