Posts Tagged National

Why National Brands are Going Local for Marketing

Why National Brands are Going Local for Marketing
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National Auto Parts Manufacturer Partners with PowerChord as Exclusive… – Virtual-Strategy Magazine

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Franchise Marketers Shift Spending from National to Local Campaigns, According to New BIA/Kelsey Report Available … – The Daily Telescope

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Digital Media Revenues Gain 9% in November, National TV Up 2% – MediaPost Communications

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Better Targeting Driving Accelerated Local Spend By National Advertisers – MediaPost Communications

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BIA/Kelsey: National Brands Will Outpace Regional And Local SMBs In Total Ad Spend – All Access Music Group

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Sorry, Mr. Burns: Nielsen’s TLR Has Nothing To Do With FCC Market Definitions – The National Law Review

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5 Tools for Buying Local Ads in National Publications

By placing localized ads in national publications, smaller businesses and national chains with physical locations can cut down on wasted spending and ensure their ads are only being seen by consumers in the markets they serve. At the same time, these businesses are getting access to high-quality publications for a tiny fraction of the typical […]

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Local Versus National And Cross-Platform Data Gaps Pose Planning Challenges – MediaPost Communications

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Daily News: Webinar on Marketing Automation, Convergence of National and Local, Emergence of Snapchat

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Webinar: Why Marketing Automation is the Future of Local Sales (March 24, 2016) LSA Insider: “In this webinar, Vendasta’s Chief Marketing Officer, Jeff Tomlin, will discuss insights gained from over … LSA Insider

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