Posts Tagged Most

Report: Social Attracting Most Widespread Investment from Advertisers, Topping Search

Move aside, Google. According to the results of a new survey, released by the advertising management firm Marin Software just this morning, nine-in-10 advertising professionals are investing in social media in 2018, beating the next most popular channel—YouTube/Google Display—by more than 10 percentage points…. Street Fight

Read more

Most Local Merchants Unfazed by Facebook Controversies, Though Some Signs of Trouble

By now, consequences of the negative aura surrounding Facebook’s role in customer info abuse, fake news, and Russian political meddling should have started to take hold. Yet over half of local merchants we polled said they would continue to use Facebook as they had previously, and only one in five said they may use it […]

Read more

Study: Websites Are Most Used Channel When Researching Products

On average, consumers spend nearly a third of their day engaging with digital content via various devices including smartphones, laptops, tablets, etc. Consumers turn to digital channels for more than just entertainment, conducting comprehensive actions like looking for jobs, monitoring the news and conducting research on potential product purchase… LSA Insider

Read more

Why CMOs Will Be the Most Important Executives in 2018

To today’s consumer, products and brands are plaited into a single entity. Thus, a company’s “product” now encompasses a consumer’s brand perception, interaction with its products, and affinity for its communities. … Street Fight

Read more

Daily News: Retail Is Future of Location Data, SMB MarTech Use, B2Bs Spend Most on Owned Media

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Retailers Will Drive the Future of Mobile Location Data (December 14, 2017) LSA Insider: “Thanks to indoor location signals, retailers will drive the next generation of mobile location, and mobile … LSA Insider

Read more

LocalOnliner’s Top 10 Most Popular Postings of 2017 (+ Our Favorites)

It felt like local digital marketing’s evolution speeded up a lot in 2017, especially for enterprise companies targeting locally. The evolution of SMB marketing is not happening quite as fast. I think you’ll get a good sense of “what happened” in 2017 from my Top 10 “Most Read” and “Favorite” posts. C… Local Onliner: Peter […]

Read more

Study: Top 5 Most Effective Digital Channels for Marketers

Email has long been seen as the most effective digital marketing tactic by many marketers. While some believe it still is, a new study argues there’s less of a consensus today. According to a survey of 271 marketing influencers, 18% said social media was the most effective digital marketing channel. Following that was content marketing…… […]

Read more

Survey: Most Local Retailers Don’t See Amazon As a Threat

A new survey of 500 small business retailers conducted by Netsertive presents a number of interesting findings. The study sought to determine their strategies and tactics for the upcoming holiday shopping period. Despite an increasing number of retailers running early promotions in advance of Black Friday, these smaller retailers were still follo… LSA Insider

Read more

Where Local Agencies Help Brands Most

About a quarter of multi-location brands use local media agencies to help manage and evaluate their local digital advertising and marketing programs, according to Street Fight’s latest survey. There’s a modest correlation between using agencies and marketing effectiveness, and the agencies seem to help the most with TV and display advertising…. Street Fight

Read more

Most Analyst Forecasts Are Wrong: The iPhone 8 Edition

Here were some of the headlines, based on financial analyst “checks” and third party data, that came out ahead of Apple’s earnings this week: ‘Anemic’ iPhone 8 demand drags Apple shares lower U.S. buyers favor iPhone 7 over 8: research Don’t Ignore Signs of Tepid iPhone Demand These gloom and doom stories were pi… Screenwerk

Read more
Page 1 of 712345...Last »