Posts Tagged Most

Ahead of ‘Cyber Week,’ Most Consumers Still Prefer Stores

While holiday sales have already begun, next week is the much-anticipated official start to the holiday shopping season. Analysts and pundits will be watching the numbers during “cyber week” to track e-commerce growth. A generally good economy promises increases for both online and offline retail. However, there are multiple projection… LSA Insider

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Daily News: Gap between Marketers & SMBs, World’s Most Valuable Brands, AR, VR & Chatbot Considerations

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Two Events Illustrate Widening Gap between Marketers and SMBs (October 15, 2018) LSA Insider: “Reflecting on the two events over the weekend I was struck by the widening gulf between the technical soph… LSA […]

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Survey: Multi-Location Brands’ Most Effective Local Marketing Tactics

Brands surveyed by Street Fight rate email, direct mail, and their company page on social media as their most effective local marketing tactics. At the same time, a small group of early adopters is using location data to make their overall local digital marketing more effective…. Street Fight

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Study: Accuracy is the Most Important Factor for Marketers Buying or Using Audience Data

In a poll of 300 advertisers that buy or use audience data, data management platform Lotame found that 84% say the accuracy of the data is the most important factor in determining whether they’ll buy it and if they’ll buy more of it…. Street Fight

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Report: Social Attracting Most Widespread Investment from Advertisers, Topping Search

Move aside, Google. According to the results of a new survey, released by the advertising management firm Marin Software just this morning, nine-in-10 advertising professionals are investing in social media in 2018, beating the next most popular channel—YouTube/Google Display—by more than 10 percentage points…. Street Fight

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Most Local Merchants Unfazed by Facebook Controversies, Though Some Signs of Trouble

By now, consequences of the negative aura surrounding Facebook’s role in customer info abuse, fake news, and Russian political meddling should have started to take hold. Yet over half of local merchants we polled said they would continue to use Facebook as they had previously, and only one in five said they may use it […]

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Study: Websites Are Most Used Channel When Researching Products

On average, consumers spend nearly a third of their day engaging with digital content via various devices including smartphones, laptops, tablets, etc. Consumers turn to digital channels for more than just entertainment, conducting comprehensive actions like looking for jobs, monitoring the news and conducting research on potential product purchase… LSA Insider

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Why CMOs Will Be the Most Important Executives in 2018

To today’s consumer, products and brands are plaited into a single entity. Thus, a company’s “product” now encompasses a consumer’s brand perception, interaction with its products, and affinity for its communities. … Street Fight

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Daily News: Retail Is Future of Location Data, SMB MarTech Use, B2Bs Spend Most on Owned Media

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Retailers Will Drive the Future of Mobile Location Data (December 14, 2017) LSA Insider: “Thanks to indoor location signals, retailers will drive the next generation of mobile location, and mobile … LSA Insider

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LocalOnliner’s Top 10 Most Popular Postings of 2017 (+ Our Favorites)

It felt like local digital marketing’s evolution speeded up a lot in 2017, especially for enterprise companies targeting locally. The evolution of SMB marketing is not happening quite as fast. I think you’ll get a good sense of “what happened” in 2017 from my Top 10 “Most Read” and “Favorite” posts. C… Local Onliner: Peter […]

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