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SMB Optimism Will Translate to More Local Marketing Spend in 2018

BIA Kelsey’s report, titled “Media Firms & Marketers Win More SMB Clients by Designing Intelligent Data Systems,” revealed that SMB performance is on the rise, with over half describing themselves as growing and 60% projecting an increase in revenue. Another third describes their growth and revenue as steady. Intelligent data syst… LSA Insider

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Topics vs. Keywords: What’s More Important in SEO?

Topics vs. Keywords: What’s More Important in SEO?

Are keywords or top… ReachLocal Blog

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Consumers more willing to share location with apps (but privacy concerns persist) – Netimperative

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Study: Ad Creative Drives More Sales Lift than Media, Targeting

At the Place Conference last month, Walter Geer, VP and creative director at Verve, said that data is like marketing fuel and the creative is the vehicle that the fuel goes in. In other words, marketers may have access to data and customer insights that aid in targeting and reach, but it is the creative…… […]

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Online Reputation Guide: Managing, Monitoring & More

Online Reputation Guide: Managing, Monitoring & More
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Google Should Do More to Shut Down GMB and Local Listings Fraudsters

Google does some policing of fraudsters and unethical marketing firms preying on small business owners — but it probably doesn’t do enough. Roughly once or twice a week I receive a call (with a US caller ID number) that features a recording telling me my Google My Business listing is expiring, inaccurate or some other claim…… […]

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[VIDEO] Get More from Facebook Ads with ReachLocal

[VIDEO] Get More from Facebook Ads with ReachLocal

… ReachLocal Blog

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Foursquare Data Shows Up Today in More Places Than You’d Think

It’s remarkable to see how often Foursquare data is popping up today in the apps that garner the most consumer traffic and press attention. These votes of confidence would seem to solidify Foursquare’s position as the forefather of natively digital location data…. Street Fight

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8 Local Presence Management Strategies to Attract More Nearby Customers

When shoppers search for nearby stores on-the-go, they count on Google to return the most relevant, accessible, and trustworthy results possible. Appearing in the local pack is marketing gold for local businesses that want to increase foot traffic – but scoring a spot in the top three search results doesn’t happen by accident. Today I…… […]

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How to Get 10X more Leads From AdWords Without spending 10X More!

The median conversion rate for the pay-per-click industry is 2.35%. What if I told you that you can get 10x that number, without spending 10x more money? In fact, it will only cost you the time it takes to strategize and pay close attention to detail. We’re going to help you fill your funnel with […]

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