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Foursquare Data Shows Up Today in More Places Than You’d Think

It’s remarkable to see how often Foursquare data is popping up today in the apps that garner the most consumer traffic and press attention. These votes of confidence would seem to solidify Foursquare’s position as the forefather of natively digital location data…. Street Fight

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8 Local Presence Management Strategies to Attract More Nearby Customers

When shoppers search for nearby stores on-the-go, they count on Google to return the most relevant, accessible, and trustworthy results possible. Appearing in the local pack is marketing gold for local businesses that want to increase foot traffic – but scoring a spot in the top three search results doesn’t happen by accident. Today I…… […]

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How to Get 10X more Leads From AdWords Without spending 10X More!

The median conversion rate for the pay-per-click industry is 2.35%. What if I told you that you can get 10x that number, without spending 10x more money? In fact, it will only cost you the time it takes to strategize and pay close attention to detail. We’re going to help you fill your funnel with […]

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Buying spree brings more local TV stations to fewer big companies – Pew Research Center

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Street Fight Daily: More Than Half of Ad Spend Now Mobile, Amazon Launches Echo Assistant with a View

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… More Than Half of Ad Spend Now Mobile; Digital Audio Revenues Also Surge… Amazon Has a New $ 200 Echo Camera That Can Judge Your Outfit… Brands Recognize Realities of Customer Journey…… Street Fight

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Could Chipotle Have Saved Millions of Dollars By Taking Online Reviews More Seriously?

Changing the way we think about online reviews could save businesses money. If done right, online reputation management can act as an early warning system for multi-location businesses, and can ultimately prevent long-term damage to their brand and reduce the risk of decreasing profits…. Street Fight

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Daily News: New Location Services, Co-op = Math + Creativity, In-Store Pick Ups Result in More Purchases

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google, Facebook & Twitter Trade “Services” for Your Location (April 11, 2017) LSA Insider: “It has been a very interesting couple of weeks as it relates to location and these developments are … LSA […]

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With Wi-Fi, Yelp Adds More Muscle to Growing Platform

Yelp added Wi-Fi to its growing set of value added, “beyond advertising” SMB features today, acquiring Turnstyle Analytics for $ 20 Million in cash. The Toronto-based company, which competes with other nascent SMB Wi-Fi providers such ZenReach and WaveSpot, has 30 employees. Wi-Fi definitely fits in Yelp’s present mission statement of “conne… Peter Krasilovsky’s Insights […]

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Forecast: US Mobile Ad Spend Will More Than Double By 2021 – MediaPost Communications

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Forecast: U.S. Mobile Ad Spend Will More Than Double By 2021 – MediaPost Communications

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