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Armed With Digital Ad Tools, Advocacy Groups to Spend More on Issue Ads in 2019 – Morning Consult

Armed With Digital Ad Tools, Advocacy Groups to Spend More on Issue Ads in 2019  Morning Consult In past cycles, facing both a divided Congress and an off-electi… Local

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Groceryshop: Voice Search Adding Impulse Buys, More Sales

The impact of voice search and commerce on shopping is being sorted out. Today, few consumers are using voice search like Alexa, Google Home and Cortana for …

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Report: 54% of SMBs Are DIY-ing, but Larger SMBs More Likely to DIFM

For nearly 20 years there has been a heated debate about small businesses (SMBs), digital marketing and self service. The basic industry bias has always been that sales reps or some human involvement is required to close sales and that most SMBs won’t “self-serve.” There are still many people who would maintain that today. However… […]

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Street Fight Daily: GDPR Challenges Smaller Ad Tech Firms; More Detailed Sitelinks in Google Search?

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… GDPR Has Cut Down Ad Trackers in Europe but Helped Google… The Rise of the Micro-Influencer and How Brands Can Deploy Them… New Format for Google Sitelinks Shows More Site Content in SERP…… Street Fight

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SearchCap: SMX East benefits, US wireless carrier report, Bing Webmaster Tools & more – Search Engine Land

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Introducing: more ways for Superusers to level up!

You asked, we listened. We heard directly from our

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SEO Industry Approaching $80 Billion But All You Want Is More Web Traffic – Forbes

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Brands More Skeptical of Facebook than SMBs in Wake of Controversies

Although most multi-location brands say they’re not changing how they use Facebook for marketing, well over one fourth of the ones that use it are re-examining or decreasing their use of it due to recent scandals, according to Street Fight’s latest survey of enterprise local marketers…. Street Fight

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State of Innovation Survey: More Focus on ‘Transformational’ Innovation

More companies that consider themselves “innovators” are swinging for the fences and seeking radical change to their traditional products. That’s according to a new survey of 270 leaders by Innovation Leader and KPMG. Some findings: Tech, healthcare and financial services were determined as the most advanced/aggressive in applying… Peter Krasilovsky/ Local, Vertical + SMB Tech […]

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How Peoria Journal Star Did a Lot More With Less After Deep Cuts Shrank the Newsroom

“We made it our mission, working with our publisher at the time, Ken Mauser, that we would reach out to the people of the South Side and make sure they had a place where they could tell us about the good things happening where they live,” Peoria Journal Star Executive Editor Dennis Anderon says of […]

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