Posts Tagged Mobile

Facebook tests app section for local news and events – Mobile Marketer

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Street Fight Daily: Walmart Continues to Innovate, Mobile Video Ad Spend Overtakes Display

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart Develops a Personal Shopper Service and Store Without Cashiers… Mobile Video Ad Spend Overtakes Display… Former Orbitz CEO Joins Uber as the Company’s First COO…… Street Fight

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Street Fight Daily: Where Mobile Is Heading, Eric Schmidt to Step Down at Alphabet

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Forrester: These Are the Ways Marketers Still Struggle to Understand Mobile… Eric Schmidt to Step Down After 7 Years at Helm of Alphabet… Why Quartz Will Not Be Jumping So Fully onto the Programmatic Bandwagon…… Street Fight

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Report: CMOs Overwhelmed By Cost of Mobile Ad Fraud

According to a new, mobile ad fraud has become an accepted part of doing business, with 69% of marketers citing that at least 20% of their budgets are being exposed to fraud on the mobile web…. Street Fight

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Study: Local mobile ad sales to hit $19B next year – Mobile Marketer

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Mobile Marketing: 3 Reasons You Need It [Video]

Mobile Marketing: 3 Reasons You Need It [Video]

Did you know that pe… ReachLocal Blog

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Daily News: Cisco Joins SMB Cloud Summit Agenda, ‘Post-Cookie’ Digital World, Intentional Mobile Ad Clicks

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Cisco, FreshBooks, Facebook, Google to Speak at SMB Cloud Summit 12.7.17 (November 28, 2017) LSA Insider: “The speaker lineup features reps from prominent cloud accounting tech, to payments, to promine… LSA Insider

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Kia looks to drive mobile car shopping with new chatbot – Mobile Marketer

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JCPenney’s Outgoing Mobile Chief: Digital Integration Vital for Retail Brands

“The most exhilarating thing about being in mobile is that it’s ever-changing. The traditional way of doing retail is dying; you have to reinvent yourself to stay relevant,” James Meeks, former head of mobile at JCPenney, told Street Fight…. Street Fight

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Using Mobile Location Data to Target World Series Fans

Major advertisers paid upwards of $ 500,000 for each 30-second TV spot during the World Series this year, but using real-time mobile location data, savvy brand marketers could have reached targeted groups of consumers for much less…. Street Fight

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