Posts Tagged Mobile

Daily News: Mobile Driving Ad Spend Growth, Amazon Is Google for Buying, Retailers Predicting Future

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Mobile is driving most ad spending growth worldwide (September 14, 2017) Recode: “By 2019, advertisers will spend more on mobile than all traditional media, except television, put together.” Why Amaz… LSA Insider

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LBMA Podcast: Disney Goes AR, Starbucks QR Codes, Reveal Mobile

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Overnight app, Fuelcycle, Softbank’s Robot Priest, Smirnoff Cider + Locomizer…. Street Fight

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Daily News: Clear Channel at #PlaceConf, Singapore YP to Drop Print, AdWords Mobile Change

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Clear Channel Using Location Data to Make Billboards into a Hybrid Medium (August 11, 2017) LSA Insider: “An unexpected result of the development of mobile-location analytics is its impact on some trad… LSA Insider

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Daily News: Proximity Marketing Myths, Snapchat’s Mobile Revenue Strategy, Waze on Android Auto

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 5 Myths about Proximity & Location Data Marketing (July 27, 2017) LSA Insider: “Many myths and misconceptions exist within the location and proximity data space that may be holding it back.” Acqu… LSA Insider

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McDonald’s Is Changing Its Agency Partnerships; Mobile Customer Data Platforms Are Going Strong – AdExchanger

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BIA/Kelsey: Mobile Search Is Cannibalizing Desktop – GeoMarketing (blog)

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#SFSNYC: How Facebook’s Mobile Studio Is Helping SMBs Target Consumers

Keara Tanella, SMB Lead at Facebook’s Creative Shop, tackled the issue of digital marketing for SMBs at Street Fight Summit in Brooklyn Tuesday. Delivering the morning’s keynote address, Tanella explained how local businesses can harness the tools of Facebook’s Mobile Studio to cultivate effective social and mobile marketing strategies…. Street Fight

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#SFSNYC: How Slice Helps Local Pizzerias Get in on Ordering via Mobile

Lots of apps can connect consumers to restaurants to order meals, but New York-based Slice has focused on a particular food niche that founder and CEO Ilir Sela says is built on customer loyalty — pizza. Sela says his company’s product is offered as a way to extend the natural loyalty consumers have for their […]

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#SFSNYC: Verve Sees New Revenue Streams in Location-based Mobile Ads

“People, not platforms, drive revenue,” says Verve’s Ray Green. “We [often] talk about technology and revolutionary platforms, but rarely do we talk about the actual people, which is what drives revenue for most of what we do.”… Street Fight

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Majority of Homes Now Don’t Have a Landline, 71% Under 35 Are Mobile Only

Another mobile milestone has been reached. In 2015 mobile search passed desktop search volumes. Last year mobile advertising reached 51% of total digital ad spending. And now the majority of US homes are mobile only. For younger users the numbers are more dramatic: 71% of adults under 35 live in mobile only households. According to […]

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