Posts Tagged Mobile

JCPenney’s Outgoing Mobile Chief: Digital Integration Vital for Retail Brands

“The most exhilarating thing about being in mobile is that it’s ever-changing. The traditional way of doing retail is dying; you have to reinvent yourself to stay relevant,” James Meeks, former head of mobile at JCPenney, told Street Fight…. Street Fight

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Using Mobile Location Data to Target World Series Fans

Major advertisers paid upwards of $ 500,000 for each 30-second TV spot during the World Series this year, but using real-time mobile location data, savvy brand marketers could have reached targeted groups of consumers for much less…. Street Fight

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Daily News: McDonald’s Mobile Ordering, Tools to Track Brand Fans and Why Location Data Matters

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. McDonald’s Readies Marketing Push for Mobile Ordering (October 25, 2017) Mobile Marketer: “McDonald’s, the biggest U.S. burger chain with more than 14,000 U.S. restaurants, is preparing to enha… LSA Insider

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Street Fight Daily: Facebook Unveils Tools for Brand Marketing, How the Best Brands Do Mobile

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Two New Facebook Tools Will Help Brands Craft Ads for Every Environment… What Sets the Best Brands in Mobile Apart from the Pack… Understanding Amazon as an Advertising Platform…… Street Fight

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Hyperlocal Pioneer Howard Owens Sees New Mobile App as Key to Scaling Beyond His ‘Batavian’

Eight and a half years after launching his hyperlocal news site The Batavian, in upstate New York, Howard Owens is looking at growing his base company, Album Corp., beyond Batavia to multiple locations. His plan for expansion is driven by a homemade mobile app that he’s experimenting with for the site…. Street Fight

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Mobile Advertising: 3 Tips to Directly Reach Customers

Mobile Advertising: 3 Tips to Directly Reach Customers

Did you know that Amer… ReachLocal Blog

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Daily News: Fake Listings, Brands Using Hyperlocal Targeting, Mobile Dominates Internet Ad Spend

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Fake Listings: Is In-N-Out Burger Hosting A NYC Pop-Up Event? (October 16, 2017) GeoMarketing: “A mysterious group created a Facebook Event page saying the West Coast chain In-N-Out Burger is giving ou… LSA Insider

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Daily News: Mobile Driving Ad Spend Growth, Amazon Is Google for Buying, Retailers Predicting Future

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Mobile is driving most ad spending growth worldwide (September 14, 2017) Recode: “By 2019, advertisers will spend more on mobile than all traditional media, except television, put together.” Why Amaz… LSA Insider

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LBMA Podcast: Disney Goes AR, Starbucks QR Codes, Reveal Mobile

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Overnight app, Fuelcycle, Softbank’s Robot Priest, Smirnoff Cider + Locomizer…. Street Fight

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Daily News: Clear Channel at #PlaceConf, Singapore YP to Drop Print, AdWords Mobile Change

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Clear Channel Using Location Data to Make Billboards into a Hybrid Medium (August 11, 2017) LSA Insider: “An unexpected result of the development of mobile-location analytics is its impact on some trad… LSA Insider

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