Posts Tagged Mobile

Weekly News: Voice-First Future, Mobile Ad-Spend, Shoppers & Online Reviews, Top 8 Quotes from LSA18

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Why Businesses Will Benefit from the Location Marketing Roll-Up (May 7, 2018) LSA Insider: “The location marketing roll-up is more than a story of vendors in… LSA Insider

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Daily News: Mobile Ad Spending, Gannett Acquires WordStream, Google Lens Improvements

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Mobile Was 57% of US Digital Spend in 2017 — Local a Hidden Beneficiary (May 10, 2018) LSA Insider: “According to the IAB’s latest internet ad revenue report, out today, digital ad spending in…… […]

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Daily News: Google Duplex, Mobile-First Indexing & Advertising, Local TV Ads & Mobile Geotargeting

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Duplex: AI Machines Make Calls for Consumers to SMBs (May 9, 2018) LSA Insider: “During the keynote at Google’s developer conference yesterday there was an array of announcements. Perhaps the … LSA Insider

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Weekly News: Local Listings & CX, Mobile Ad Targeting, Amazon’s 100M Prime Members

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Why Local Listings Are a Critical Part of the Customer Experience (April 23, 2018) LSA Insider: “At LSA18, Walgreens, U-Haul and Toyota will discuss the evol… LSA Insider

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Street Fight Daily: Mobile to Take the Lead in U.S. Ad Spend, GDPR Spooks Location Firms

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Ad Spending to Surpass TV in 2018… The GDPR Is Spooking Location-Targeting Companies… Amazon’s Other Jeff Steps Into the Spotlight…… Street Fight

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Mobile Near Me: Attracting Consumers on Vacation

Mobile Near Me: Attracting Consumers on Vacation

How do you find … ReachLocal Blog

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Dunkin’ Donuts’ Paul Murray Talks Google Assistant Integration & Future of Mobile Ordering

“Increasingly, brands are being judged by the experience they deliver as much as the product,” said Paul Murray, Dunkin’ brands director of digital experience. “This is a really good example for us where we’re delivering on a great product and we’re also delivering on the experience, and we’re leveraging new technology to do it.”… Street […]

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Selling to Multi-Location Brands: Applying Geotargeting Lessons to Mobile Push

Mobile push marketing is one of the most popular technologies multi-location brands say they’re interested in exploring in the near term. Suppliers of local marketing technologies and services can help them do more than explore by taking lessons from brands that have had success with geotargeting…. Street Fight

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Daily News: Mobile Searches & Purchases, Brand Authenticity, Digital Ad Spend in 2018

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Smart Speaker Owners Are Becoming More Comfortable Making Purchases (March 23, 2018) Marketing Charts: “In a new presentation, comScore reveals that 30% of Smart Speaker owners have purchased an item o… LSA Insider

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5 Ways to Give Your Mobile Marketing a Boost

5 Ways to Give Your Mobile Marketing a Boost

On average, mobile users spend 69% of… ReachLocal Blog

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