Posts Tagged Mobile

Publishers, Advertisers Turn Focus to In-App Mobile Video

Mobile video ad spend may capture more than half of all digital video dollars in 2018 and is projected to grow 54% year over year, according to PubMatic’s Quarter Three Quarterly Mobile Index. The popularity of mobile video ads is in large part driven by consumer behavior, said Osbaldo Franco, PubMatic’s director of marketing research…. […]

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Daily News: Video Advertising’s Future, Location-Powered Mobile Marketing, Chatbot Guidelines

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Using Co-Op Dollars to Amplify Small Business Saturday (October 31, 2018) LSA Insider: “Following the 2008 financial crisis, American Express launched Small Business Saturday to support local businesse… LSA Insider

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Don’t Panic: Location-Powered Mobile Marketing is (Still) the Future of Advertising

Why all the recent talk of going data-only when data shows that customers are amenable to providing location data if it leads to relevant advertising? Let’s take a closer look at what a long-term commitment to our media partners really requires when it comes to location, minus all the triopoly panic…. Street Fight

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Daily News: Holiday Mobile Ads, Emotional Interactions with Brands, Factual and Ibotta Partner

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Deck: Local Search 46% (October 19, 2018) LSA Insider: “So what’s the “real” percentage of search that carries local intent? This is a question that continues to lack a definitive answer. … LSA […]

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Daily News: Search Advertising & Marketing, Video Advertising Bureau, Mobile Ad Spending

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How AI Can Help CPGs Meet Millennial and Gen-Z Expectations (October 16, 2018) Street Fight: “Collectively, millennials and Gen Z are the largest generational group in the US labor force. And as both s… […]

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Daily News: The Customer Journey, Facebook’s In-stream Video Ads, Mobile FM Radio Ads

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: How to Stop Worrying about Local Listings & Focus on the Customer Journey (September 28, 2018) LSA Insider: “Local listings management is table stakes for businesses big and small. But the … LSA […]

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PubMatic Report on Mobile Advertising Demonstrates Strength of Video

As the mobile ad market continues to grow, advertisers should look to leverage in-app private marketplaces and video advertising, according to a report on mobile advertising trends by publisher-focused sell-side platform PubMatic…. Street Fight

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LBMA Podcast: McDonald’s, Google Sued, Telnav & Sionic Mobile

Featured on this week’s Location-Based Marketing Association podcast: Telnav + Sionic Mobile, Telestra, Keyo’s pay by palm, McDonald’s, Dove’s AR cover campaign, Google sued. Special guest: Robert Radek, GEON Network…. Street Fight

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How Brand Marketers Can Capture Consumer Attention on Mobile

With mobile ad spend set to surpass television for the first time this year, brand marketers are in a frenzy looking for smarter ways to generate the highest possible ROI from their investments. The problem, it seems, is that many brand marketers aren’t fully comfortable with mobile strategy…. Street Fight

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Daily News: Facebook’s Location-Based Marketing Tools, Mobile Sales, Brick & Mortar Retail

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: How Brands Win in Facebook’s New Local-First World (August 24, 2018) LSA Insider: “Multi-location brands are missing a major opportunity if they aren’t fully utilizing local Pages for each … LSA Insider

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