Posts Tagged Millennials

Study: Millennials Will Research In-Store, Buy Online 75% of the Time

There’s a symbiotic relationship between online and offline. In the age of mobile, marketers have become clear on how digital media influence offline behaviors. On the flip side, and equally important, they are beginning to understand how offline behaviors impact online purchases. Euclid recently released a report exploring the relations… LSA Insider

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Daily News: Voice Assistants Influence Shopping, SMB Ad Spend Insight, Millennials Share Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Voice-Activated Intelligent Assistants Are Already Influencing Holiday Shopping (August 25, 2017) GeoMarketing: “For brick-and-mortar retailers, now is the time to think about technologies that will bo… LSA Insider

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Blame Millennials for the real estate advertising decline – Media Life Magazine

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What’s the Most Expensive Political Audience to Reach? Yep, It’s Millennials – Adweek

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COLUMN: Is it old media, or is it timeless? Marketing to millennials is about authenticity. – Campus News

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Millennials… They’re What’s Really ‘Next’

The oldest millennials are 35, meaning they fully occupy the all-important 18-34 demographic. That makes examining their buying behavior more important than ever. But what makes them tick? Their unique attitudes compel fresh thinking for building local apps and business…… BIA/Kelsey – Local Media Watch

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From Mobile to Millennials: 2016 Analyst Predictions (video)

What’s the fate of local in 2016? Will mobile payments finally catch on? Is programmatic advertising really making its way “down market” to SMBs? And how will Google fare in a world increasingly dominated by apps? These are just a…… BIA/Kelsey – Local Media Watch

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How to Onboard Millennials in Half the Time

No matter how big or small your company, new hires will go through an onboarding process, whether you support it or not. Some large companies devote the first few days entirely to an orientation process, during which necessary forms are filled out, tours are conducted, and new people even meet the CEO. Other smaller or […]

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LMW, Issue 44: From Mobile to Millennials

Along with Mobile and Millennials, what are the top drivers of local’s NEXT phase? What’s 3D touch all about? And what about Apple Music? These are a few topics we tackled this week, aggregated into the Local Media Watch newsletter.…… BIA/Kelsey – Local Media Watch

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Getting Pushy with Notifications Can Pay Off with Millennials

With the volume and velocity of messaging in the digital economy increasing seemingly exponentially, brands everywhere need to weigh not only what information and content they share but also how much and the delivery channel they use. When it comes to highly connected millennials who use location-based apps, a new study indicates brands and retaile… […]

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