Posts Tagged Metrics

9 Digital Marketing Metrics You Need to Know & Why They Matter

9 Digital Marketing Metrics You Need to Know & Why They Matter
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Street Culture: Metrics for a Global Community

While some company founders sit down and write out their core values and identify what their company’s culture should be before they even find the people who will help them, others just go with their gut. For Pete Gombert, founder of local marketing company Balihoo, his gut feeling about culture has turned into a whole […]

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BIA/Kelsey and comScore in Local TV Metrics Deal – Daily Research News Online

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Street Fight Daily: Verizon May Renegotiate Yahoo Deal, Facebook Tweaks Audience Metrics

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon Says Yahoo Hack Could Reopen $ 4.8 Billion Deal Talks… Facebook Tweaks Audience Network to Favor Advertiser Metrics… Google Rolls Out New Tech for Publishers to Count Mobile Viewability…… Street Fight

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Daily News: Amazon beats Google for product search, MRC outlines mobile viewability metrics, Video coming to SoundCloud

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Yelp announces expanding “Yelp Knowledge” social analytics program (June 29, 2016) Marketing Land: “Yelp is expanding the group of third party companies that can directly access its complete review… LSA Insider

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As Local-Mobile Search Takes off, Google Expands “Store Visits” Metrics, Readies Beacons for SMBs

Today in San Francisco Google held its Performance Summit, which is focused on advertising and analytics. There were a number of announcements that came out of the event. Here is a brief overview of what was announced: New “promoted pins” on Google Maps. The company also announced new business landing pages that can be customized…… […]

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Member-Only Webinar: Key Trends & Q1 Metrics from the Localsphere

Tomorrow at 11 Pacific/2 Eastern I’ll present our first members-only webinar. I’ve rounded up some key data points and will also be discussing important developments from the first quarter of 2016. Among them, I’ll talk about the outlook for “Messaging as a platform” and its potential impact on local. This is one of th… LSA […]

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LSA16: Facebook Moves Away From Social Metrics

Facebook has just announced that it has three million SMB advertisers and 50 million SMB pages. Many SMBs have attracted thousands of likes. But “one of the challenges for Facebook in the future is to move away from social metrics,” noted Joe Devoy, Facebook’s Product Marketing Manager for Local Ads, who was speaking this week […]

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Raise Report: Fresh Funding for Branch Metrics, Spotcap, Geofeedia

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new cash infusions for IdealSpot, The Bouqs, and JANDI. … Street Fight

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Daily News: Local SEO Metrics that Matter, Americans Cutting Cable TV Cord, Growth in Instagram Brand Activity

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more: 5 Local SEO Metrics to Get Right in 2016 (December 10, 2015) LSA Insider: “Here is what you really need to know about local SEO metrics to analyze marketing efforts in 2016.” Americans Cutting the Cable TV Cord…… […]

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