Posts Tagged Media’s

Q&A with Gordon Borrell: ‘We’re at Midstream’ in Media’s Digital Transition

Gordon Borrell has been driven by a passion to track and position media’s digital transition throughout his career. We worked together in the early years of his consulting firm, Borrell Associates (2001-2004). He and his team have continued to build, sort and analyze key local data and and provide strategic help to many of the […]

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Daily News: 2018 Local Ad Spending, Traditional Media’s Influence, New Self-Service Location Data Solution

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Local Ad Spending to Surpass $ 151 Billion in 2018 (December 15, 2017) eMarketer: “But most of that money will be earmarked for traditional media.” Advice Local’s Epic Guide to Local SEO (Decemb… LSA […]

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LocalOnliner Insights: Wanderful Media’s Sale to OwnLocal

OwnLocal’s acquisition today of Wanderful Media marks the end of an era, as Wanderful Media’s newspaper and TV owners basically stepped away from efforts – as a combined, industry group — to control the next generation of value added local merchant advertising, deals and coupons. OwnLocal, which is independently owned, will leverage hun… Peter Krasilovsky’s […]

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Benchmarking Local Media’s Digital Revenues – TV News Check

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Borrell Taps Local Media’s “Best & Brightest” Leaders of Digital Strategy – Marketwired (press release)

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Donald Trump’s Lack of Ad Spending Is Leaving a Hole In Local Media’s Pocket – Adweek

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With Launch of The Incline in Pittsburgh, Sprited Media’s Brady Says ‘We Want to Be a Connector’

Having recently launched his second “asymmetrical” local news outlet and taken an investment from Gannett, Brady and The Incline’s editor, Lexi Belculfine, spoke to Street Fight recently about how new revenue models are building a future for community news…. Street Fight

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Daily News: Growth of Tech for Marketers, Rise of Personal Digital Assistants, Social Media’s Influence on Shopping

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Marketers Are Dealing with the Growth of Tech (March 18, 2016) eMarketer: “Spending on data-driven marketing and advertising continues to grow worldwide.” As Voice-Activated Personal Assistant Us… LSA Insider

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Ted Cruz and Donald Trump: Signs of conservative media’s grip on GOP – CNN

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Embrace or Block: Defining Social Media’s Role in Your BYOD Strategy

It should come as no surprise that bring your own device (BYOD) policies have grown increasingly popular over the last few years. After all, allowing employees to use their own mobile devices at work will usually be met by an enthusiastic response from workers. The benefits, such as increased productivity and higher job satisfaction, can […]

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