Posts Tagged Media

How Local Media Can Grow Co-Op Ad Dollars – TV News Check

Read more

5 Tools to Help You Create Captivating Social Media Posts

5 Tools to Help You Create Captivating Social Media Posts

The cu… ReachLocal Blog

Read more

Openings and New Hires at Infogroup, Vistar Media, Unacast

Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Functionize, Emissary, X-Mode and dataPlor…. Street Fight

Read more

Daily News: 2017 SEO Ranking Factors, Survey on Paid Influencer Posts and Cumulus Media Radio Hosts Turned Video Endorsers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Apple Search Ads App Showing Strength in Downloads (October 27, 2017) Search Marketing Daily: “Less than a year from its launch, Apple Search Ads now ranks No. 3 and No. 4 in the universal…… […]

Read more

Daily News: Ad Creative Drives Sales, Google Enhancing O2O, Creative Agencies Offer Media Planning

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Ad Creative Drives More Sales Lift than Media, Targeting (October 24, 2017) LSA Insider: “Almost half (49%) of sales lift from advertising was due to ‘creative,’ defined to include ad qualit… LSA Insider

Read more

Study: Ad Creative Drives More Sales Lift than Media, Targeting

At the Place Conference last month, Walter Geer, VP and creative director at Verve, said that data is like marketing fuel and the creative is the vehicle that the fuel goes in. In other words, marketers may have access to data and customer insights that aid in targeting and reach, but it is the creative…… […]

Read more

Local Media Consortium Not About to Retreat From Its Google and Facebook Ties

Questions are being raised about whether news publishers should keep expanding their relationships with Google and Facebook, and even whether they should pull out altogether. But you don’t hear that talk from the Local Media Consortium, which represents more than 70 newspaper, broadcasting and other local media companies…. Street Fight

Read more

Which Media Do Advertisers Love The Most? – Radio Ink

Read more

Case Study: North Dakota Tourism Uses Location Data to Reinforce Media Buying Strategies

At North Dakota Tourism, marketing manager Heather LeMoine found a way to use mobile location tracking to learn more about the differences between U.S. and Canadian travelers. Using the information, she’s been able to adjust her organization’s media plan to ensure more successful campaigns…. Street Fight

Read more

4 Ways to Track Traditional Local Media Using Digital

Digital and traditional media can work together. Traditional efforts often drive users to search engines, websites and social media platforms. If you own the SERP for your brand, you’ll be able to control what the user sees as they respond to your traditional media campaigns…. Street Fight

Read more
Page 1 of 3012345...102030...Last »