Posts Tagged Media

4 Social Media Trends to Watch for & Try This Year

4 Social Media Trends to Watch for & Try This Year

Did you start the year o… ReachLocal Blog

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Daily News: Alexa for SMB Productivity, 5 Tech Trends for 2018, Social Media Milestones in 2018

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Social Media Will Hit Major Milestones in 2018 (January 9, 2018) eMarketer: “In 2018, 10% of total US ad spending will go to Facebook.” 6 Self-Service Location Intelligence Solutions (January 9, 2018… LSA Insider

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Daily News: 66 New LSA Members in 2017, Internet Ad Growth Stalling, How We Spend Time with Media

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Twitter, Facebook, Edward Jones, PlaceIQ & 62 Others Join LSA in 2017 (January 2, 2018) LSA Insider: “In 2017, the Local Search Association (LSA) welcomed 66 new members to the association includin… LSA Insider

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Daily News: Retail Is Future of Location Data, SMB MarTech Use, B2Bs Spend Most on Owned Media

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Retailers Will Drive the Future of Mobile Location Data (December 14, 2017) LSA Insider: “Thanks to indoor location signals, retailers will drive the next generation of mobile location, and mobile … LSA Insider

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3 choses à savoir avant de recruter un expert SEO – TWC Media (Communiqué de presse)

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Digital Media Revenues Gain 9% in November, National TV Up 2% – MediaPost Communications

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Street Fight Daily: What the Time Sale Portends for Media, Moment of Truth Approaches for Uber

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What the Blockbuster Sale of Time Inc Means for the Media… Here’s What You Need to Know About Softbank’s Tender Offer for Uber Coming Tomorrow… As Amazon Marketing Grows, Agencies Sees an Opportunity…… Street Fight

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Brands Update Co-op Ad Programs to Encourage Digital Media Use

Other than online display advertising and paid search, local marketers are largely still focusing co-op efforts on legacy media. A recent LSA survey of local marketers found that five of the top six most commonly used channels used for co-op represent legacy media: newspapers (1), yellow pages (3), out-of-home/billboards (4), radio (5) and direct m… […]

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Openings and New Hires at Empyr, Vistar Media, LotLinx

Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at SurePath Capital Partners, Brandify, and Foursquare…. Street Fight

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Social Media Gets the Local Spending Growth, Partly by Default

Social media is widely used — and deemed particularly effective — by SMBs. But when you dig deeper, it looks like most local marketers are using social media as substitute for display advertising (and to reach mobile audiences) rather than as a uniquely local or even “social” medium…. Street Fight

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