Posts Tagged Measure

Placed Expands Attribution Solution to Measure TV-Driven Offline Visits

Placed launched television measurement as part of its ad exposure and attribution measuring services today, expanding its omni-channel attribution technologies to the full suite of advertising landscapes…. Street Fight

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BuzzBoard’s Lem Lloyd at The B2SMB Summit: Close to 3,000 Signals Measure SMBs’ ‘Digital Health’

SMBs don’t really know how their digital channels are performing for them, and need better metrics to have the confidence to make investments in their digital future. That’s what BuzzBoard and other data intelligence platforms are working to provide. At BuzzBoard, close to 3,000 signals are analyzed from both first person and third person sourc… […]

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Local SEO Tracking – How to Measure Campaign Success

When it comes to local SEO tracking — or SEO tracking in general — precision is difficult. However, it’s definitely possible to find out what’s working to effectively optimize your local SEO campaigns, which is important for marketers everywhere. Let’s explore which tools can help you track and optimize your local SEO efforts to win…… […]

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Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads

Digital media company Captivate announced today that it is teaming up with location analytics firm Placed to measure when consumers visit in-store locations after seeing digital ads in elevators. Consumers exposed to Captivate’s digital screens are cross-referenced with Placed’s app users to offer a new location visit measurement KPI…. Street Fight

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How Arrivalist Is Using Location Data to Measure Exposure to Travel Ads

In the past, destination marketers relied on active input from visitors who shared comments on what made them book a trip to a particular place. The ability to anonymously track devices, however, has opened the door to new ways to get real data on travel…. Street Fight

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Moz Webinar Replay: How to Measure Success in Local Search

Yesterday, alongside Moz, LSA hosted a webinar discussing how to measure success in local search and the metrics to pay attention to. Moz Local’s George Freitag explored the broader set of metrics and methods that local businesses and multi-location brands should be using to more holistically evaluate success in local search. While there was s… LSA Insider

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Webinar: Beyond Rankings – How to Measure Success in Local Search

Please join the Local Search Association (LSA) and Moz for an exclusive webinar presentation Thursday, June 16 from 2:00 pm – 3:00 pm ET. Most local search marketers use visibility in search results as the primary measure of success. How do we rank? Are we present in the local pack? But there are other metrics…… […]

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Daily News: Facebook Offers New Tools to Measure Foot Traffic, Overcoming Short App Life Cycles, Marketing Tech Space Expanding

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Facebook Offers New Tools To Measure Foot Traffic, Dynamically Use Location In Ads (November 5, 2015) Marketing Land: “New tools leverage location, provide insight into online-to-offline consumer behavior.” How … LSA Insider

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Why comScore Wants to Measure the Real World

Earlier this week, Comscore announced a new partnership with Datalogix, the payment data startup that has already inked deals with Facebook and Twitter. Street Fight caught up with Comscore’s Andrew Lipsman to discuss the developments that opened the door for offline attribution and whether ApplePay will make a difference for the company…

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