Posts Tagged Marketing

Replay: Scoring the Digital Marketing Stack

During a webinar this week, Boostability’s Kelly Shelton and LSA’s Charles Laughlin discussed the results of a survey conducted from May-June by both companies. The survey targeted digital agencies and those selling digital products and services to SMBs. Agencies were asked to rate the digital marketing stack based on demand, stickiness, ease o… LSA Insider

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Weekly News: Google Seller Ratings, Mobile App Marketing & Local SEO Strategy, Amazon Prime Day

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary How AR Will Fundamentally Change Search, Participating in an ‘Internet of Places’ (July 11, 2018) Street Fight: “About $ 3.7 trillion is spent annually in… LSA Insider

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Daily News: Scoring the Digital Marketing Stack, Personalization & Privacy, Conversational Commerce

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Scoring the Digital Marketing Stack (July 13, 2018) LSA Insider: “During a webinar this week, Boostability’s Kelly Shelton and LSA’s Charles Laughlin discussed the results of a survey condu… LSA Insider

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Daily News: Google’s Automated Ads, Improving the CX, Location Data & Marketing Decisions

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Local Campaigns: Google Automating Ads for SMBs and Everyone Else (July 11, 2018) LSA Insider: “At its Google Marketing Live event (formerly Google Next) yesterday the company announced a number of new… LSA Insider

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Daily News: Google Store Visits for SMBs, Mobile App Marketing & Local SEO, Smart Speaker Market

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Store Visits Reporting: Now Available to SMBs (July 9, 2018) LSA Insider: “New “per-store” reporting will roll out globally by the end of the month. It will be available to all advertisers r… […]

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Acxiom Marketing Solutions Sold to IPG; Future of its SMB Listings Unclear

Acxiom, one of the “big four” providers of SMB listings, along with InfoGroup, Localeze and Factual, is selling that SMB listings business along with the broader parent, Acxiom Marketing Services, to IPG, the ad agency/adtech giant. The $ 2.3 Billion transaction is slated to close at the end of 2018. The remaining, smaller part of […]

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Daily News: The Retail Apocalypse, Facebook’s Video Marketing Tool, Google Ads Automated Tools

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 62% Will Visit a Store 2 or More Times Before Making a $ 250 – $ 750 Purchase (July 5, 2018) LSA Insider: “According to a recent Blis survey of 2,000 consumers, 62% […]

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Street Fight Daily: Brands Unsettled by Drama at Facebook; IPG Buys Acxiom Marketing Solutions

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brands More Skeptical of Facebook than SMBs in Wake of Controversies… Acxiom Marketing Solutions Group Sold to IPG; Future of Its SMB Listings Unclear… Gmail App Developers Have Been Reading Your Emails…… Street Fight

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Marketing Day: Facebook fights fake news, e-commerce sales tax & Instagram’s IGTV – Marketing Land

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Daily News: Location for Marketing Planning, Google’s ‘Continued Conversations’, Instagram Users

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Many Marketers Look to Location Data to Plan Their Efforts (June 21, 2018) eMarketer: “For most marketers, location data is a powerful marketing tool. By using it, they can get actionable insights on c… […]

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