Posts Tagged Marketing

Daily News: Local-Social for Brands, Duopoly to Grab 60% of Digital Spend, Old School Marketing Tactics

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Multi-Location Brands Can Optimize Local-Social Media (September 21, 2017) LSA Insider: “A recent LSA webinar explored ways multi-location brands and the agencies that serve them can effectively ma… LSA Insider

Read more

3 Steps to Success with Targeted Email Marketing

3 Steps to Success with Targeted Email Marketing

As a business owner… ReachLocal Blog

Read more

Daily News: The Promise of Location, Marketers’ Media Dollars and PlaceIQ Study on Integrated Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Promise of Location: A Better Customer Experience (September 14, 2017) LSA Insider: “One of LSA’s slogans is “The Promise of Local Marketing.” But what does that mean; what is that “promise… LSA Insider

Read more

Report: Matching Up With Local Merchants’ Marketing Objectives

Our analysis of local merchants shows that SMBs are spending more money on digital marketing — particularly social media and email — because they find those channels most effective. But there appears to be some missing links between new customer acquisition and their favorite tactics…. Street Fight

Read more

Report: Proximity Solutions Industry Evolving Beyond Retail Marketing

As the proximity solutions industry undergoes rapid expansion, providers are changing up the technologies they rely on. Meanwhile, industries as varied as healthcare, marijuana, and aerospace defense manufacturing are finding new applications for proximity technology…. Street Fight

Read more

How Red Wing Shoes Finds Its Stride in Brand Marketing

Even with a history that spans more than 110 years, the company cannot take for granted that its product will remain front and center with buyers. Dave Schneider, Red Wing’s CMO, spoke with Street Fight recently about keeping the brand connected to its audience and the Wall of Honor, which lets customers share stories about […]

Read more

Daily News: Proximity Marketing Myths, Snapchat’s Mobile Revenue Strategy, Waze on Android Auto

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 5 Myths about Proximity & Location Data Marketing (July 27, 2017) LSA Insider: “Many myths and misconceptions exist within the location and proximity data space that may be holding it back.” Acqu… LSA Insider

Read more

5 Myths about Proximity & Location Data Marketing

Location data and the marketing tactics it enables like attribution, audience modeling, cross-device behavior, foot traffic analysis, etc., have come to the forefront of the digital marketing world. Similarly, a number of mergers, acquisitions and partnerships have reinforced location’s centrality. Studies also point to an increasing embrace … LSA Insider

Read more

Daily News: Google Builds +250K SMB Websites, Online vs. Offline Shopping, ‘Crappy’ Content Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Has ‘Built’ More than 250K Websites for SMBs in One Month (July 20, 2017) LSA Insider: “Google has created SMB websites across multiple markets, including more than 16K in the US.” Data: 4… […]

Read more

Should I Hire a Marketing Agency or Build Our Own In-House Team?

To ‘build’ or to ‘buy’, that is the question… Let’s review the pros and cons of each. Our research has shown that working with a digital marketing agency can be 33% more effective than hiring an in-house team of marketers, but let’s review and you can be the judge of what is best for your […]

Read more
Page 1 of 4712345...102030...Last »