Posts Tagged Marketing

Google’s Growing Suite of Free SMB Marketing Tools

In an effort to help small businesses connect better with their customers online, Google is promoting five non-advertising tools to create and manage a business’ online presence. The free tools, which Google released last year, provide a number of benefits and help highlight the uniqueness of an individual business to potential customers. The too… LSA […]

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3 Reasons to Add Instagram Ads to Your Facebook Marketing Plan

3 Reasons to Add Instagram Ads to Your Facebook Marketing Plan
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SMB Optimism Will Translate to More Local Marketing Spend in 2018

BIA Kelsey’s report, titled “Media Firms & Marketers Win More SMB Clients by Designing Intelligent Data Systems,” revealed that SMB performance is on the rise, with over half describing themselves as growing and 60% projecting an increase in revenue. Another third describes their growth and revenue as steady. Intelligent data syst… LSA Insider

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Top 10 Local & Location-Based Marketing Articles on LSA Insider from 2017

From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments, here are the top ten most popular posts from 2017: 1. Colossal Merger Yields DexYP (June 30, 2017) After months of on again, off again rumors the deal of the century,…… […]

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7 Local Business Marketing Trends & Predictions for 2018 [Infographic]

7 Local Business Marketing Trends & Predictions for 2018 [Infographic]
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Daily News: 5 GMB Myths Debunked, Top 2017 Local Marketing Articles, Ad-Blocking Version of Chrome

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 5 Google My Business Myths Debunked (January 5, 2018) LSA Insider: “There are a number of common myths about Google My Business (GMB) listings and map rankings that need to be debunked.” Top 10…… […]

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Addressing Multi-Location Brands’ Digital Marketing Pain Points

Street Fight’s 2017 State of Hyperlocal analysis showed that selling to enterprise local marketers was one of the toughest challenges facing suppliers, right up there with raising their own company’s brand awareness and showing marketing attribution and ROI…. Street Fight

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How to Use Location Marketing to Drive Holiday Retail Traffic

The “biggest shopping day of the year” came and went, and instead of the skyrocketing sales, some brands felt it was less Black Friday and more Blue Monday. So how do you ensure that you build momentum for the coming holiday season? Here are the top 3 ways to maximize holiday sales using location marketing……. […]

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Daily News: Repeal of Net Neutrality (Local View), Real-Time Marketing, Next Frontier for Voice Assistants

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How the Repeal of Net Neutrality Could Impact Local Advertisers (December 20, 2017) LSA Insider: “It is likely the net faces a non-neutral future which could have major repercussions for many industrie… LSA Insider

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Daily News: Top 5 Marketing Channels, SEO in 2018, the Problem with All-In-One SMB Marketing Suites

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Top 5 Most Effective Digital Channels for Marketers (December 19, 2017) LSA Insider: “According to a survey of 271 marketing influencers, 18% said social media was the most effective digital mar… LSA Insider

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