Posts Tagged Marketing

Daily News: Digital’s Role in B2B Marketing, Web-to-Store Attribution, Factual Broadens Geo-Data Focus

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Mixing in Digital in the B2B Marketing Approach (November 15, 2017) eMarketer: “Face-to-face events remain important, but website development garners more marketing dollars.” NinthDecimal Launches We… LSA Insider

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Daily News: Yext & ShopKeep Integration, Competing with Online Retail, Marketing Budgets Ebb

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Yext Integrates Listings Management with iPad POS Vendor ShopKeep (November 14, 2017) LSA Insider: “This gives SMBs (and franchisees) a way to directly make changes to their business information from t… LSA Insider

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Adxcel Rebrands as Artsai, Using AI to Consolidate the Marketing Stack

“We optimize the entire customer lifecycle journey,” says Artsai’s CRO Erik Lundberg. ” We may help someone acquire a new customer on Facebook, then reengage user on programmatic or RTB [real-time bidding], and then help drive the user to make a purchase inside the marketer’s mobile app or landing page.”… Street Fight

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Local Marketing on Alexa? The Real Estate Industry Gives It a Shot

There are almost 40 real estate “skills” currently listed in Alexa’s directory. This is greater than those related to lawyers/attorneys, doctors/dentists, and a host of other SMB categories, and overall there doesn’t yet appear to be much adoption of voice technology at the local business level…. Street Fight

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Daily News: 3 Local Search Tips for Brands, Amazon’s Marketing API, Salesforce & Google Integration

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 3 Tips to Help Multi-Location Brands Optimize Their Local Search Presence (November 7, 2017) LSA Insider: “The days of relying on corporate search marketing efforts to trickle down to the local level a… LSA […]

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QUIZ: How Savvy Is Your AdWords Marketing?

Do you want to know how your AdWords marketing stacks up to the savviest PPC marketers?  Do you want to know how healthy your AdWords campaigns are?  Then you are going to want to take this 3-minute AdWords quiz.  Finally, you’ll discover whether you are a PPC laggard or PPC market leader by taking our “AdWords […]

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How to Write a Digital Marketing RFP that gets you the Right Agency Partner

Why use this template? THE TRADITIONAL RFP PROCESS IS BROKEN. It takes too long The quality of the questions dictates the quality of the answers RFPs encourage cookie cutter responses Treats specialized talent like buying a commodity No one has fun doing RFPs. Who is this for? Procurement Project Sponsors in Marketing What can this […]

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How to Visualize Cause and Effect in Local Brand Marketing

Mark Stouse, CEO and co-founder of Proof Analytics, says there are ways for chief marketing officers to gird themselves in case of market downturns by using data to support their value to the businesses they serve. This is especially critical, he says given the growing control over tech spending that CMOs now command…. Street Fight

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4 Steps to Local Inbound Marketing Success in 2018

The ways potential clients find local businesses are changing dramatically. However, the marketing funnel for SMBs should remain the same. Google’s Consumer Barometer offers insights into how local consumers use the internet and how they interact with digital assets of SMBs. Using this data, marketers can help local businesses create content and … LSA Insider

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Daily News: Local Inbound Marketing in 2018, Achieving Personalization, PayPal’s New Marketing Solutions

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 4 Steps to Local Inbound Marketing Success in 2018 (October 25, 2017) LSA Insider: “It is critical that local marketers create campaigns for each stage of the marketing funnel: awareness, evaluation, r… LSA Insider

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