Posts Tagged Marketing

USA Today Network Launches LOCALiQ, Consolidates Marketing Solutions For Local Businesses – MediaPost Communications

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Why Publishers Are Transitioning to Affiliate Marketing

Affiliate marketing spend will hit $ 6.8 billion by 2020, as major publishers like Business Insider, Forbes, and Conde Nast shift their approach in order to appeal to advertisers who are demanding more transparency and value…. Street Fight

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Daily News: LSA’s Place Conference NY 2018, Voice Integration for Brands, Digital Marketing Spend

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 87% of Shoppers Begin the Purchase Process Online — Up from 71% in 2017 (August 29, 2018) LSA Insider: “A recent study of 6,000 shoppers from Publicis.Sapient and Salesforce revealed that 87% … […]

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Daily News: Facebook’s Location-Based Marketing Tools, Mobile Sales, Brick & Mortar Retail

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: How Brands Win in Facebook’s New Local-First World (August 24, 2018) LSA Insider: “Multi-location brands are missing a major opportunity if they aren’t fully utilizing local Pages for each … LSA Insider

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Why National Brands are Going Local for Marketing

Why National Brands are Going Local for Marketing
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Acxiom Marketing Solutions Sold; What’s the Future of its SMB Listings?

Acxiom, one of the “big four” providers of SMB listings, along with InfoGroup, Localeze and Factual, is selling that SMB listings business along with the broader parent, …

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Bridg Positions Itself as Marketing Arm for Offline Businesses

Many brick-and-mortar businesses struggle to track and market to their customers in a way that generates additional sales. A startup called Bridg is looking to change that by launching a platform designed to help restaurants and retailers connect with “previously invisible” customers…. Street Fight

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DialogTech Names Digital Agency Veteran Head of Marketing – Markets Insider

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Facebook Approaches Banks for a New Generation of ‘Transaction Marketing’

Facebook’s reach out to banks and credit card companies for customer bank balance, transaction data and fraud alerts, per today’s Wall Street Journal, signals a second, more cautious run at “transaction marketing.” The WSJ article details an effort by Facebook to support Messenger via customer data, making it feel safer to use the messaging… Peter […]

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Get Straight A’s with These Back-to-School Marketing Tips

Get Straight A’s with These Back-to-School Marketing Tips
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