Posts Tagged Marketers

How Brand Marketers Can Capture Consumer Attention on Mobile

With mobile ad spend set to surpass television for the first time this year, brand marketers are in a frenzy looking for smarter ways to generate the highest possible ROI from their investments. The problem, it seems, is that many brand marketers aren’t fully comfortable with mobile strategy…. Street Fight

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Daily News: Digital Ad Performance, Marketers & Mobile Opportunities, Google Expands Featured Snippets

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: What 8.5B Impressions, 93M Clicks Say about Digital Ad Performance (August 16, 2018) LSA Insider: “A new digital advertising benchmark study from AdStage analyzed 8.5 billion impressions and 93 … LSA Insider

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Report: 34% of Marketers Purchase Location Data, Only 20% ‘Very Confident’ of Accuracy

Location data uses have expanded far beyond marketing, but the primary use remains audience targeting and consumer intelligence. Without massive audiences and in-house technical capabilities, many marketers are left to buy location data. However, many wonder exactly how accurate location data, and all purchased data, actually is. A recent report fr… LSA Insider

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Power of Place – 8 Ways Location helps Marketers Transform the Customer Experience – MarTech Advisor

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Daily News: Amazon & DIY E-commerce for SMBs, Google Ads Interface, Marketers & Voice

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Amazon: The Path to DIY E-commerce for SMBs (August 6, 2018) LSA Insider: “According to Amazon’s “Small Business Impact Report” from May this year, half of all items purchased on Amazon come from… LSA […]

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Daily News: Local Marketers & Co-Op Ad Programs, Google’s Core Algorithm Update, Apple’s HomePod

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Report: Local Marketers Frustrated with Complex Co-op Ad Programs (August 3, 2018) LSA Insider: “To some co-op is viewed as a huge, multi-billion dollar marketing fund available to local retailers (adv… LSA Insider

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Study: Accuracy is the Most Important Factor for Marketers Buying or Using Audience Data

In a poll of 300 advertisers that buy or use audience data, data management platform Lotame found that 84% say the accuracy of the data is the most important factor in determining whether they’ll buy it and if they’ll buy more of it…. Street Fight

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Survey: SEO Least Popular Strategy for Enterprise Digital Marketers

Search engine optimization (SEO) has evolved over the years, with many people pronouncing it “dead” periodically. Regardless of the label we use, digital presence management and optimization for search remains a critical marketing tactic. In the past 20 years SEO has dramatically changed and become more complex as the market has sh… LSA Insider

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5 Online-to-Offline Attribution Platforms for Local Marketers

Online-to-offline attribution isn’t a challenge without a solution. A number of vendors are serving the local market with platforms designed to help local marketers at big brands and multi-location retailers assign the correct value to each point of touch in their multi-touch campaigns. Here are five vendors to which retail brands can turn…. Street Fight

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Daily News: Brands & The Voice-First Era, Google’s Mobile Search Results, Artificial Intelligence for Marketers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What Brands Need To Know About The Emerging Voice-First Era (July 17, 2018) GeoMarketing: “It seemed like the number of Amazon Echo and Google Home devices installed in the U.S. practically grew overni… LSA […]

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