Posts Tagged Marketers

Daily News: Brands & The Voice-First Era, Google’s Mobile Search Results, Artificial Intelligence for Marketers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What Brands Need To Know About The Emerging Voice-First Era (July 17, 2018) GeoMarketing: “It seemed like the number of Amazon Echo and Google Home devices installed in the U.S. practically grew overni… LSA […]

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Weekly News: Wearable Tech & Local Search, Mobile Location Data, Tighter Data Rules for Marketers

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary How is Wearable Tech Going to Change Local Search? (July 5, 2018) LSA Insider: “Wearable tech sales, proportional to voice searches made, is estimated to dou… LSA Insider

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Daily News: GMB’s Featured Partners Program, Marketers & Voice Activation, Global Ad Spend in 2018

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google My Business Launches Featured Partners Program (June 18, 2018) LSA Insider: “Initially announced at the Local Search Association’s LSA18 event in May 2018, the program is designed to offer mor… LSA Insider

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Daily News: Amazon Marketing Services, Google Assistant’s Duplex, Marketers & Mobile Users

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Report: 52% of millennials want retailers to mirror their values (June 15, 2018) Marketing Land: “The big takeaway from a new report by Euclid is that retail success strongly flows from brand perceptio… LSA […]

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B2B Marketers Turn to Shorter Videos Across Many Channels to Engage Millennial Buyers

Video marketing platform Vidyard analyzed more than 250,000 videos published by business-to-business marketing teams and found that smaller businesses are publishing just as much video content as larger firms, while the average length of videos is getting shorter…. Street Fight

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Concerns Grow Over Facebook, Google Duopoly as Marketers Prioritize Data Transparency

Ninety-five percent of marketers say transparency is an accurate indicator of data quality, and 92% say they have concerns about the advertising duopoly of Facebook and Google, according to a survey conducted in March and April of this year…. Street Fight

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Street Fight Daily: Marketers Look for Data Beyond Duopoly, GDPR Spawns a Need for Innovation

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Concerns Grow Over Facebook, Google Duopoly as Marketers Prioritize Data Transparency… GDPR Panic May Spur Innovation in Data and AI… Native Mobile Video Ads 15 to 20 Seconds Long Show Highest Rates of Engagement…… Street Fight

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Drive Your Way to Social Media Success: Tips for Automotive Marketers

Drive Your Way to Social Media Success: Tips for Automotive Marketers
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Daily News: Internet Trends Report, Marketers & Location Data, GMB Removes Anonymous Reviews

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. E-commerce highlights from Mary Meeker’s Internet Trends report (May 31, 2018) Marketing Land: “A large chunk of the nearly 300-page report is devoted to e-commerce, offering insight into a variety o… LSA Insider

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Study: 57% of Marketers Say Elevating CX is a Top Priority

Providing consumers with rich customer experiences (CX) has always been important for brands. However, as time has passed, consumer expectations have risen as a result of CX innovators and leaders pushing beyond the conventional CX. As a result, consumers expect more personalized, compelling and enjoyable experiences at every stage of the purchase … LSA Insider

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