Posts Tagged Marketers

5 Ways Local Marketers Can Leverage Google Analytics & Search Console

With all the paid SEO tools out there, it can be difficult to get good SEO data without paying for it. While paid SEO platforms are super useful for creating reports and mining your data more easily (and less manually), you can still get good information from the free tools that Google provides: Google Analytics…… […]

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Study: Top 5 Most Effective Digital Channels for Marketers

Email has long been seen as the most effective digital marketing tactic by many marketers. While some believe it still is, a new study argues there’s less of a consensus today. According to a survey of 271 marketing influencers, 18% said social media was the most effective digital marketing channel. Following that was content marketing…… […]

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Survey: Enterprise Marketers Are Increasing Local Digital Mix

As enterprise local marketers become experienced with digital tactics they originally used to promote their corporate sites, they are getting more savvy about digital marketing. Today, most of them spend less than a third of their digital budgets on local campaigns and programs, but 40% say they are increasing the local mix. … Street Fight

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Daily News: The Promise of Location, Marketers’ Media Dollars and PlaceIQ Study on Integrated Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Promise of Location: A Better Customer Experience (September 14, 2017) LSA Insider: “One of LSA’s slogans is “The Promise of Local Marketing.” But what does that mean; what is that “promise… LSA Insider

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Enterprise Local Marketers Treat AI Hype as Means to an End

Our research suggests that big brands and retailers don’t have AI high on their list of local marketing priorities. But it appears that if brands are very email- and direct mail-focused, and that’s where they’re thinking of applying AI. … Street Fight

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Marchex Announces New Integrations in Adobe Analytics Cloud to Drive Better Insights for Marketers – Cellular News

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Study: Marketers Go Multi-Channel, Combine Email, Social & Paid Search

Consumers on the path to purchase bounce from media to media, online to offline and back again. This is why marketers started talking about the importance of a “multi-channel” or “omni-channel” approach. Marketers who once saw media in silos are now beginning to approach it holistically, striving to “be there” when and where consumers a… […]

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Daily News: Marketers Go Multi-Channel, EU Fines Google $2.7B, Facebook Sound-On Autoplay Videos

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Marketers Go Multi-Channel, Combine Email, Social & Paid Search (June 27, 2017) LSA Insider: “Only 11% of marketers said they use a single channel while 70% use three or more (up from 52%…… […]

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Street Fight Daily: Snap’s Growth Slows, Marketers Capitalize on AI

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s Growth Dips as Competitive Pressure Mounts… AI Is Leaping from Hype to Reality, and Marketers Are Reaping the Benefits… Uber Board Adopts All Recommendations from Eric Holder Report…… Street Fight

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Disney’s Deep Dive on Personality Research, and Its Potential Implications for Brand Marketers

A division of The Walt Disney Company has been working on a method to better target marketing by learning more about consumers’ personalities. Research scientist Maarten Bos spoke to us about how consumer personality can be understood and how the information can be used to tailor ads more precisely…. Street Fight

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