Posts Tagged Marketers

Study: 57% of Marketers Say Elevating CX is a Top Priority

Providing consumers with rich customer experiences (CX) has always been important for brands. However, as time has passed, consumer expectations have risen as a result of CX innovators and leaders pushing beyond the conventional CX. As a result, consumers expect more personalized, compelling and enjoyable experiences at every stage of the purchase … LSA Insider

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Answers to 5 Co-op Advertising Concerns for Local Marketers

With over $ 70 billion available co-op advertising funds, one might assume the funds are helping local retailers push more advertising resulting in more awareness, traffic and ultimately, sales. But roughly $ 35 billion in co-op goes unused each year and local marketers face a number of obstacles in trying to help clients utilize the […]

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Weekly News: What Marketers Must Know in 2018, Facebook to Prioritize Local, Google Releases ‘Bulletin’

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Digital Video Ad Revs Forecast To More Than Double On YouTube, Facebook (January 30, 2018) MediaPost: “Advertising spend on YouTube and Facebook will hit $ 37… LSA Insider

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Franchise Marketers Shift Spending from National to Local Campaigns, According to New BIA/Kelsey Report Available … – The Daily Telescope

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Daily News: Google Releases ‘Bulletin’, What Local Marketers Must Know in 2018, Digital Advertising Tips

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Bulletin: What the Heck Is It? (January 26, 2018) LSA Insider: “Google Bulletin is an app intended to help people tell “local stories,” “by capturing photos, video clips and text right fro… LSA […]

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5 Ways Local Marketers Can Leverage Google Analytics & Search Console

With all the paid SEO tools out there, it can be difficult to get good SEO data without paying for it. While paid SEO platforms are super useful for creating reports and mining your data more easily (and less manually), you can still get good information from the free tools that Google provides: Google Analytics…… […]

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Study: Top 5 Most Effective Digital Channels for Marketers

Email has long been seen as the most effective digital marketing tactic by many marketers. While some believe it still is, a new study argues there’s less of a consensus today. According to a survey of 271 marketing influencers, 18% said social media was the most effective digital marketing channel. Following that was content marketing…… […]

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Survey: Enterprise Marketers Are Increasing Local Digital Mix

As enterprise local marketers become experienced with digital tactics they originally used to promote their corporate sites, they are getting more savvy about digital marketing. Today, most of them spend less than a third of their digital budgets on local campaigns and programs, but 40% say they are increasing the local mix. … Street Fight

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Daily News: The Promise of Location, Marketers’ Media Dollars and PlaceIQ Study on Integrated Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Promise of Location: A Better Customer Experience (September 14, 2017) LSA Insider: “One of LSA’s slogans is “The Promise of Local Marketing.” But what does that mean; what is that “promise… LSA Insider

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Enterprise Local Marketers Treat AI Hype as Means to an End

Our research suggests that big brands and retailers don’t have AI high on their list of local marketing priorities. But it appears that if brands are very email- and direct mail-focused, and that’s where they’re thinking of applying AI. … Street Fight

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