Posts Tagged Market

Daily News: Location Data Strategy, Smart Home Market Growth, The Future of TV Advertising

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Why Every Business Needs a Location Data Strategy (June 22, 2018) LSA Insider: “Data is key to smart decision-making, and not just about marketing and media. Location data has become a piece of… […]

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Daily News: The Future of SMB Websites, Google Data on Shopping Keywords, Digital Ad Market

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Local Data Hub – The Future of SMB Websites (May 11, 2018) LSA Insider: “Websites are the original digital marketing platform. But for some pundits, their relevance is in doubt given the domi… […]

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How Innovation Is Reshaping the Digital Loyalty Market

While the number of loyalty program members continues to grow, data from the loyalty, customer engagement, and data analytics firm COLLOQUY indicates the market has slowed. However, a temporary slowdown in membership growth may be setting the stage for the next big innovation…. Street Fight

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The Bifurcation of the Local SEO Services Market

“The changing nature of search and the increasing localization are making “traditional SEO” harder, more expensive, and less productive of ROI, and that should lead every agency to assess what they are delivering and to whom,” Mike Blumenthal tells David Mihm in their latest biweekly column…. Street Fight

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#CloudSummit: Cisco Explains How to Sell & Market SMB Cloud Services

Kicking off the LSA’s first SMB Cloud Summit, Jen Allen, who is the Go To Market Lead for the SMB Segment at Cisco, discussed the insights and findings from her research at Cisco on how to sell and market cloud-managed services to small businesses. The Evolving SMB Market SMB is a large segment that Jenn…… […]

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Comcast Business’ Brett Tolbert at The B2SMB Summit: Taking Digital Services to Market

For tech vendors and marketing partners, SMBs obviously represent a challenge. There are a lot of SMBs that need to be touched. And once you get ahold of them, they tend to have custom needs and are not always attentive. Utilities, such as Telecom and cable companies, have a head start in working with SMBs. […]

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5 Technology Trends Impacting How Local Businesses Should Market

Trends tell us what’s happening in our world today. They give us insights into what the future will look like. As marketers, we look to digital marketing and internet trends specifically to assist in planning marketing strategies for our clients. Every year, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) shares her highly-anticipat… LSA […]

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Drawbridge Partnership Brings Identity Graph to Latin American Market

Latin America has become a hot spot for mobile advertising, with forecasters predicting that ad spending in the region will grow at a faster rate than anywhere else in the world through 2019. Today, the cross-device identity firm Drawbridge is expanding into the market in a big way…. Street Fight

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Daily News: Local Market Paradox, Facebook & Local Pubs, Nextdoor Monetizing with Real Estate Listings

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. ‘Local Market Paradox’: Consumer Tech Changing, SMB Issues Persist (August 10, 2017) LSA Insider: “We’ve got a consumer market in rapid transition, an SMB market that is moving much more slowly a… LSA Insider

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How LiftMaster Leverages Digital Solutions to Market Locally at Scale

Street Fight recently caught up with Mike Bevan, director of digital marketing and e-commerce at LiftMaster, to discuss the digital marketing tactics his company employs, the technologies making those strategies possible, and the solutions he is still on the lookout for. … Street Fight

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