Posts Tagged Market

Comcast Business’ Brett Tolbert at The B2SMB Summit: Taking Digital Services to Market

For tech vendors and marketing partners, SMBs obviously represent a challenge. There are a lot of SMBs that need to be touched. And once you get ahold of them, they tend to have custom needs and are not always attentive. Utilities, such as Telecom and cable companies, have a head start in working with SMBs. […]

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5 Technology Trends Impacting How Local Businesses Should Market

Trends tell us what’s happening in our world today. They give us insights into what the future will look like. As marketers, we look to digital marketing and internet trends specifically to assist in planning marketing strategies for our clients. Every year, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) shares her highly-anticipat… LSA […]

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Drawbridge Partnership Brings Identity Graph to Latin American Market

Latin America has become a hot spot for mobile advertising, with forecasters predicting that ad spending in the region will grow at a faster rate than anywhere else in the world through 2019. Today, the cross-device identity firm Drawbridge is expanding into the market in a big way…. Street Fight

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Daily News: Local Market Paradox, Facebook & Local Pubs, Nextdoor Monetizing with Real Estate Listings

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. ‘Local Market Paradox’: Consumer Tech Changing, SMB Issues Persist (August 10, 2017) LSA Insider: “We’ve got a consumer market in rapid transition, an SMB market that is moving much more slowly a… LSA Insider

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How LiftMaster Leverages Digital Solutions to Market Locally at Scale

Street Fight recently caught up with Mike Bevan, director of digital marketing and e-commerce at LiftMaster, to discuss the digital marketing tactics his company employs, the technologies making those strategies possible, and the solutions he is still on the lookout for. … Street Fight

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Daily News: “Best” Searches Jump 80%, Rise of Mixed Reality, Serving the Low End of the SMB Market

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Mobile Searches for ‘Best X’ Jump 80% — What’s Behind It? (August 2, 2017) LSA Insider: “Google released some new data on mobile search and user behavior — painting a picture of impatient use… […]

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Daily News: Scorpion Acquires Driven Local, Branding for SMBs, Ad Market Sees Digitally-Driven Uptick

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Scorpion Acquires Driven Local for Social, Vertical PPC Skills (July 24, 2017) LSA Insider: “Two competing Google Premier Partners are joining forces: Scorpion has acquired DrivenLocal.” Do SMBs Care… LSA Insider

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Google Pushes into HR Software Market with Hire

Google has pushed its way into the HR software space with Google Hire, a tool that helps SMBs recruit talent. The idea behind Hire is to give companies a platform for tracking progress in hiring a candidate — including email communications, interview notes, etc. With Hire, companies no longer have to manually track these details……. […]

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Why Google Is Using Elephants to Map the World – Market Realist

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Why Google Is Using Elephants to Map the World – Market Realist – Market Realist

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