Posts Tagged Market

How Brands Can Create Personalized Experiences for Each Local Market

Digital properties must not only gather information about people but also use it to help consumers meet their goals in a contextual and timely manner. With changes such as the GDPR going into effect, the onus is on brands to deliver a connected experience that will leave customers feeling as though brands’ use of their […]

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Daily News: Consumer Shopping Behaviors, Google Posts in Local Packs, Smart Speaker Market

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Tries To Clarify How It Tracks Location When Setting Is Off (August 17, 2018) MediaPost: “A revised Google Account help page updated on Thursday tries to clarify how Google tracks mobile phones … […]

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Happy Returns Expands Into College Market

Startup Happy Returns, based in Santa Monica and founded by alums from HauteLook and NordstromRack.com, offers a way for shoppers to return e-commerce purchases at real-world kiosks. Beginning this fall, Happy Returns will be setting up kiosks—which it calls “Return Bars”—at five campuses around the country to capitalize on the returns gene… Street Fight

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Daily News: Google Store Visits for SMBs, Mobile App Marketing & Local SEO, Smart Speaker Market

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Store Visits Reporting: Now Available to SMBs (July 9, 2018) LSA Insider: “New “per-store” reporting will roll out globally by the end of the month. It will be available to all advertisers r… […]

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Assessing Groupon’s Current Strengths As It Puts Itself on the Market

Groupon has put itself on the market, and it isn’t clear how much anybody would bid for the company, which is currently valued at $ 2.4 Billion. Alibaba and Comcast seem like possible contenders among those that would try to complement their existing interests and grow the company. Alibaba would get a North American and […]

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Daily News: Location Data Strategy, Smart Home Market Growth, The Future of TV Advertising

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Why Every Business Needs a Location Data Strategy (June 22, 2018) LSA Insider: “Data is key to smart decision-making, and not just about marketing and media. Location data has become a piece of… […]

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Daily News: The Future of SMB Websites, Google Data on Shopping Keywords, Digital Ad Market

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Local Data Hub – The Future of SMB Websites (May 11, 2018) LSA Insider: “Websites are the original digital marketing platform. But for some pundits, their relevance is in doubt given the domi… […]

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How Innovation Is Reshaping the Digital Loyalty Market

While the number of loyalty program members continues to grow, data from the loyalty, customer engagement, and data analytics firm COLLOQUY indicates the market has slowed. However, a temporary slowdown in membership growth may be setting the stage for the next big innovation…. Street Fight

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The Bifurcation of the Local SEO Services Market

“The changing nature of search and the increasing localization are making “traditional SEO” harder, more expensive, and less productive of ROI, and that should lead every agency to assess what they are delivering and to whom,” Mike Blumenthal tells David Mihm in their latest biweekly column…. Street Fight

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#CloudSummit: Cisco Explains How to Sell & Market SMB Cloud Services

Kicking off the LSA’s first SMB Cloud Summit, Jen Allen, who is the Go To Market Lead for the SMB Segment at Cisco, discussed the insights and findings from her research at Cisco on how to sell and market cloud-managed services to small businesses. The Evolving SMB Market SMB is a large segment that Jenn…… […]

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