Posts Tagged Many

B2B Marketers Turn to Shorter Videos Across Many Channels to Engage Millennial Buyers

Video marketing platform Vidyard analyzed more than 250,000 videos published by business-to-business marketing teams and found that smaller businesses are publishing just as much video content as larger firms, while the average length of videos is getting shorter…. Street Fight

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Borrell: Too Many Local Newspapers Remain Stuck in Their Newsroom ‘Church’

Facebook collected $ 13.6 billion in local ad spending in the U.S. in 2016, according to the report — more than all local media put together — $ 12 billion. The report says Facebook, Google and other global pureplays will continue to dominate digital ad revenue that comes from merchants and other businesses at the […]

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Street Culture: Why Telecommuting Makes Sense for Many Tech Startups

“If you have the right team, the right employees, then they don’t have to be there physically,” says Kristen Stiles, co-founder and CEO of babysitter-finding app Sitter.me. “If you don’t trust your employees to work at home, you shouldn’t have hired them in the first place.”… Street Fight

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Digital Media: So Many Ways To Screw It Up – TV News Check

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Study: Many Consumers Read Reviews But Don’t Write Them

Word of mouth is one of the most powerful forms of marketing for any brand or small business. Online reviews and ratings in many ways is word of mouth for the masses. As a result, it’s no surprise reviews are influencing purchase decisions for the majority of consumers. According to a recent Ask Your Target Market (AYTM) survey,…… […]

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Daily News: Many Read But Don’t Write Reviews, Most Disliked Ad Types, Beacon Performance Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Many Consumers Read Reviews But Don’t Write Them (July 21, 2016) LSA Insider: “While the majority consult reviews ‘most of the time’ (30%), the majority ‘rarely’ write them (35%).” C… LSA Insider

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Why Chicago TV stations are adding so many hours of news – Crain’s Chicago Business

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Many Digital Marketers Seem Just As Confused, Overwhelmed As SMBs

From behind a two-way mirror this evening I observed a 90 minute focus group. It consisted of representatives of digital agencies — mostly larger agencies. It was interesting to hear them discuss their digital marketing challenges and pain points. They spoke about the challenges of dealing with clients that were not sufficiently educated or w… […]

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TribLocal Branding Is Replaced by Pioneer Press in Many ChiTrib Communities

From its launch in 2007, TribLocal was the Chicago Tribune’s highly branded network of suburban news print inserts and e-sites covering sprawling Chicagoland. Now TribLocal has lost most of its branding and been replaced by the Tribune’s recently acquired Pioneer Press in many communities.  We recently caught up with Bob Fleck, the Tribun…

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Despite Many New Local News Sites, ‘Media Deserts’ Are a Stubborn Reality

More than 120 newspapers have shut down in the U.S. since 2008. Surviving papers have been forced to cut their local news budgets in the implosion of old media ad revenue. Hundreds of digital community news sites have been launched in the meantime, but journalist and educator Dr. Michelle Ferrier from the Scripps College of […]

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