Posts Tagged Making

Study: 79% Research Online Before Making a Large Purchase In-Store

Online channels have transformed the way consumers discover and research products, easing the process and subsequently allowing them to make more informed purchasing decisions. Now more than ever, consumers are taking advantage of the ability to compare and review products within the palm of their hands. A recent survey of 500 consumers from Netser… LSA […]

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Localize.city’s Steven Kalifowitz: Making Sense of the New Hyperlocal Pyramid

There is a new pyramid for hyperlocal, and it goes like this: data at the foundation, information in the middle and knowledge at the top. So says Localize.city President Steven Kalifowitz. We first profiled the company a couple of weeks ago. In a wide-ranging discussion today, Kalifowitz told us that Localize.city got its start as […]

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Review: Rand Fishkin’s ‘Lost and Founder’ Focuses on Startup Decision Making

The desperation of the startup founder is well documented in such great books as The Startup Playbook. They’ll say and do anything, right? But we don’t hear too much about the decision-making challenges that startup CEOs face as they get beyond the startup phase and prepare their company for the next level, whether it is […]

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Square Making Progress as a Platform and Creating a Separate Consumer ‘Galaxy’

After a storm of early disappointments (Starbucks, etc.), Square has quietly gained steam as a major platform provider for SMBs that goes well beyond its roots as a discount payment processor. During its 4Q earnings call last week, Square reported that its revenues grew by 36 percent last year. While SMB payment processing still represent […]

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Spooky Marketing Mistakes You May Be Making

Spooky Marketing Mistakes You May Be Making

Do you know what’s scarier than zomb… ReachLocal Blog

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Cisco’s Jenn Allen at The B2SMB Summit: Making Tech a Competitive Advantage

Wireless, AI and other tech enhancements, on some levels, represent new ways for SMBs to add value to their customers, bring in business, and create new operational efficiencies. It’s a big topic for us at The B2SMB Summit, where we’ll hear from a number of leaders in the space, including Cisco’s Go-to-Market Lead Jenn Allen, […]

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Instagram Collaboration Is Making Social Media Work for Small Businesses

“All social media is a funnel,” says Chris Warren, owner of Marjory Warren Boutique in New York City. “You’re trying to get someone to buy something.” Warren connected with other local shops via Townsquared, hyperlocal networking platform for small businesses, and joined a sort of “Instagram collective” with other store owners…. Street Fight

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Kirsner: Making Next Generation Labs Front and Center

Many companies engage in “innovation theater,” where they showcase a new generation of products to highlight an executive’s vision, impress shareholders and investors, win favorable press, build their brand, and fake out the competition. Elon Musk has proved himself to be a master of innovation theater, most recently by showcasing the Hyperlo… Peter Krasilovsky’s Insights […]

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5 Platforms For Making Tailored Recommendations Across Digital Channels

Getting the right product in front of the right consumer at the right time is the holy grail for both online and offline retailers, and it’s being made easier by new tailored recommendation platforms that use natural language interactions to assist shoppers across multiple digital channels. … Street Fight

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Making Sense of the Mobile Marketing Spending Disparity

Consumers’ relationships with media and mobile devices have changed. Advertising needs to change as well. The responsibility is with advertisers and their agencies and service providers to demand the granularity and specificity that you can only achieve with the targeted data you get from mobile advertising. … Street Fight

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