Posts Tagged LocationBased

Daily News: Facebook’s Location-Based Marketing Tools, Mobile Sales, Brick & Mortar Retail

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: How Brands Win in Facebook’s New Local-First World (August 24, 2018) LSA Insider: “Multi-location brands are missing a major opportunity if they aren’t fully utilizing local Pages for each … LSA Insider

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Daily News: Location-Based Ad Targeting, Consumers & Data Protection, Amazon Prime Day

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Are Local TV Advertisers Ready For Location-Based Ad Targeting? (July 10, 2018) GeoMarketing: “This morning, local programmatic ad platform Simpli.fi released its Addressable Geo-Fencing, that promises… LSA Insider

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Dstillery and Captivate Partner to Go Beyond Location-Based Targeting

Audience targeting is getting smarter, and reaching new customers ideal for a given brand’s campaign is getting more feasible thanks to a partnership between location-based digital video network Captivate and marketing intelligence firm Dstillery…. Street Fight

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Daily News: Location-Based Marketing, Digital Video Ad Revenue, Google’s New Search Console

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. As Location-Based Marketing Matures, Has It Gotten Any More Accurate? (January 31, 2018) GeoMarketing: “The role of location signals to power real-time ad targeting, social media analytics, and Connect… LSA Insider

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Top 10 Local & Location-Based Marketing Articles on LSA Insider from 2017

From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments, here are the top ten most popular posts from 2017: 1. Colossal Merger Yields DexYP (June 30, 2017) After months of on again, off again rumors the deal of the century,…… […]

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5 Ways to Target Moviegoers with Location-Based Marketing

Ticket sales are down at movie theaters across the country, leaving some of the largest cinema chains scrambling as they search for innovative ways to reverse the slump. Here are five examples of some of the most innovative strategies that firms are using to promote films and encourage ticket sales…. Street Fight

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#SFSNYC: Verve Sees New Revenue Streams in Location-based Mobile Ads

“People, not platforms, drive revenue,” says Verve’s Ray Green. “We [often] talk about technology and revolutionary platforms, but rarely do we talk about the actual people, which is what drives revenue for most of what we do.”… Street Fight

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The Evolution of Location-Based Targeting

The technical methodologies and approaches for answering the question of where a device is (or what the user is doing) are not all created equal, and it’s worth taking a look at the different methodologies and how they are evolving…. Street Fight

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Daily News: Location-Based Marketing Spend, Local Pack Changes, 3rd Party Location Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: 25% of Marketing Budgets Spent on Location-Based Marketing (March 16, 2017) LSA Insider: “For multi-location brands, many have come to understand the value of localization and targeting.” Mille… LSA Insider

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QSRs Are Thriving With Location-Based Data, But There’s a Caveat

QSRs have successfully forged ahead with location-based ad strategies. Not only have we seen an influx of case studies asserting as much, but also a recent report from xAD inferring that foot traffic has spiked for QSRs thanks to location-based marketing, and, perhaps more importantly, the data mined from those efforts…. Street Fight

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