Posts Tagged Location

Daily News: Google’s Automated Ads, Improving the CX, Location Data & Marketing Decisions

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Local Campaigns: Google Automating Ads for SMBs and Everyone Else (July 11, 2018) LSA Insider: “At its Google Marketing Live event (formerly Google Next) yesterday the company announced a number of new… LSA Insider

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The Big Location Opportunity in Advertising: Think Physical to Digital | Sponsored Content – eMarketer

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Weekly News: Wearable Tech & Local Search, Mobile Location Data, Tighter Data Rules for Marketers

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary How is Wearable Tech Going to Change Local Search? (July 5, 2018) LSA Insider: “Wearable tech sales, proportional to voice searches made, is estimated to dou… LSA Insider

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How Food Trucks Can Leverage Location Data to Optimize Sales

“Food truck owners can increase sales with more accurate projection models that leverage location data from both traditional sources, like census and point of interest datasets, [coupled] with new streams, like transactional and foot traffic data,” explains Santiago Giraldo, an urban scientist at CARTO…. Street Fight

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Daily News: Location Data Strategy, Smart Home Market Growth, The Future of TV Advertising

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Why Every Business Needs a Location Data Strategy (June 22, 2018) LSA Insider: “Data is key to smart decision-making, and not just about marketing and media. Location data has become a piece of… […]

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Daily News: Location for Marketing Planning, Google’s ‘Continued Conversations’, Instagram Users

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Many Marketers Look to Location Data to Plan Their Efforts (June 21, 2018) eMarketer: “For most marketers, location data is a powerful marketing tool. By using it, they can get actionable insights on c… […]

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Report: 71% of Retailers Now Leverage Location Data for Advertising

Nearly eight in 10 retailers now partner with third-party data providers to collect geolocation data, and 71% are leveraging location data for advertising purposes, according to a new report sponsored by Blis…. Street Fight

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Does Location Intelligence Have a Future in Europe?

From a marketer perspective one of the most exciting developments of the past few years has been the rise of “location intelligence.” In other words, accessing mobile user data to identify real-world audience behavior patterns, track media influence on offline purchases, benchmark competitive “share of visits” and numerous other use case… LSA Insider

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Daily News: Location Intelligence in Europe, MomentFeed & Yelp Partnership, Shopping via Voice

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Does Location Intelligence Have a Future in Europe? (June 1, 2018) LSA Insider: “With the passage of Europe’s new GDPR privacy rules — and the promise of more to come — we need to…… […]

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