Posts Tagged Location

Daily News: Skyhook Talks Future of Location Data, Ads with Auto Dealer Inventory, Google May Sell Zagat

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. On Target: Skyhook Talks about the Evolution & Future of Location Data (January 4, 2018) LSA Insider: “In a recent podcast discussion, I spoke with Skyhook’s David Bairstow and Nick Knellinger ab… LSA Insider

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Daily News: Retail Is Future of Location Data, SMB MarTech Use, B2Bs Spend Most on Owned Media

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Retailers Will Drive the Future of Mobile Location Data (December 14, 2017) LSA Insider: “Thanks to indoor location signals, retailers will drive the next generation of mobile location, and mobile … LSA Insider

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How to Use Location Marketing to Drive Holiday Retail Traffic

The “biggest shopping day of the year” came and went, and instead of the skyrocketing sales, some brands felt it was less Black Friday and more Blue Monday. So how do you ensure that you build momentum for the coming holiday season? Here are the top 3 ways to maximize holiday sales using location marketing……. […]

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Daily News: 2018 Local Ad Spending, Traditional Media’s Influence, New Self-Service Location Data Solution

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Local Ad Spending to Surpass $ 151 Billion in 2018 (December 15, 2017) eMarketer: “But most of that money will be earmarked for traditional media.” Advice Local’s Epic Guide to Local SEO (Decemb… LSA […]

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CraveLabs Launches Self-Service Location Intelligence Solution

In what could be seen as a signal of things to come for the mobile-location industry, CraveLabs is opening up its platform and launching a suite of self-service tools to give media planners and location analysts more open access to the company’s suite of location intelligence solutions…. Street Fight

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Consumers more willing to share location with apps (but privacy concerns persist) – Netimperative

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Looking at Location Signals, GroundTruth Looks at Ways to Predict Behavior

A recent study by the company focused on the foot traffic at mass merchandisers and grocery stores and airport traffic, and pointed to the NC city as the best choice for Amazon’s HQ2. “Being able to dig in to real world behaviors, it draws out real actionable recommendations,” says Sarah Ohle, VP of marketing insights…. […]

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Using Mobile Location Data to Target World Series Fans

Major advertisers paid upwards of $ 500,000 for each 30-second TV spot during the World Series this year, but using real-time mobile location data, savvy brand marketers could have reached targeted groups of consumers for much less…. Street Fight

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Daily News: McDonald’s Mobile Ordering, Tools to Track Brand Fans and Why Location Data Matters

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. McDonald’s Readies Marketing Push for Mobile Ordering (October 25, 2017) Mobile Marketer: “McDonald’s, the biggest U.S. burger chain with more than 14,000 U.S. restaurants, is preparing to enha… LSA Insider

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Daily News: Machine Directed Discovery, Amazon Advertising Patent, Tracking Location via Apps

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. So Long Local Search — Hello Machine-Directed Discovery (October 19, 2017) Street Fight: “Autonomous cars, artificial intelligence and voice commands are all transforming search into something we can… LSA Insider

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