Posts Tagged Location

Street Fight Daily: Mobile to Take the Lead in U.S. Ad Spend, GDPR Spooks Location Firms

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Ad Spending to Surpass TV in 2018… The GDPR Is Spooking Location-Targeting Companies… Amazon’s Other Jeff Steps Into the Spotlight…… Street Fight

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Weekly News: Next Level Location Data Usage, Importance of Real-Time Inventory, Cost of Bad Local Data

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary How Brands Are Getting More Sophisticated at Using Location Data (April 5, 2018) Adweek: “Marketers are increasingly using location data insights to target ad… LSA Insider

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Daily News: Relevant Ads on the Rise, Location Data Case Study, Consumer ‘Hierarchy of Needs’ from Brands

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Relevant Ads on the Upswing (April 4, 2018) eMarketer: “Younger internet users are more likely to feel this way.” How Krave Jerky Used First-Party Location Data to Boost Brand Awareness (April 4, 201… LSA […]

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Replay: How Location Data Predicts Retail Closures, Trends & Opportunities

Last year saw the largest number of retail closures in history and 2018 may eclipse it. From Toys ‘R’ Us to Nine West, these failures could have been predicted using location data. For marketers, this same data can also be used to predict positive trends and opportunities to engage with consumers. During this webinar, Cameron…… […]

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Geotargeted Marketing Strategies: Using Location Data to Engage Banking Consumers – The Financial Brand

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Placed Opens Up Location Analytics Platform for Free Public Use

Location-insights powered ad measurement company Placed will offer its location-based analytics and insights to the public for free, the company announced on Thursday…. Street Fight

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Daily News: Local Search Marketing, Third-Party Location Data, The Future of Online Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Traditional Retailers Can Thrive in an Online World (February 27, 2018) LSA Insider: “Although 80% of purchases are still expected to happen in-store by 2020, there’s growing uncertainty among re… LSA Insider

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Daily News: Search Vs. Social Referral Traffic, Proxies and Location Data, Digital Video Industry Growth

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. B2C, B2B and CX: It’s Change or Else in the New Local Marketplace (February 23, 2018) LSA Insider: “Customer experience (CX) is a marketing buzzword, but it’s also a real thing. Often CMOs hype…… […]

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Location Intelligence Is Helping QSRs Tune Into What Fast Food Diners are Watching

It wasn’t too long ago that marketers only associated location data with geo-fencing for retail. The truth is, location intelligence informs brands with deeper insights than just serving an ad to a potential customer nearby. Today, location intelligence has become the nexus point for consumer data, the conduit between digital and physical worlds,… LSA Insider

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Weekly News: SMBs and SEO, Voice-Connected Consumers, Location Intelligence Report

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary 2018 Prediction: Map Listings Will Drive the Future of Local Search (February 12, 2018) LSA Insider: “As proximity continues to narrow and the use of mobile … LSA […]

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