Posts Tagged Location

Consumers more willing to share location with apps (but privacy concerns persist) – Netimperative

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Looking at Location Signals, GroundTruth Looks at Ways to Predict Behavior

A recent study by the company focused on the foot traffic at mass merchandisers and grocery stores and airport traffic, and pointed to the NC city as the best choice for Amazon’s HQ2. “Being able to dig in to real world behaviors, it draws out real actionable recommendations,” says Sarah Ohle, VP of marketing insights…. […]

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Using Mobile Location Data to Target World Series Fans

Major advertisers paid upwards of $ 500,000 for each 30-second TV spot during the World Series this year, but using real-time mobile location data, savvy brand marketers could have reached targeted groups of consumers for much less…. Street Fight

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Daily News: McDonald’s Mobile Ordering, Tools to Track Brand Fans and Why Location Data Matters

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. McDonald’s Readies Marketing Push for Mobile Ordering (October 25, 2017) Mobile Marketer: “McDonald’s, the biggest U.S. burger chain with more than 14,000 U.S. restaurants, is preparing to enha… LSA Insider

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Daily News: Machine Directed Discovery, Amazon Advertising Patent, Tracking Location via Apps

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. So Long Local Search — Hello Machine-Directed Discovery (October 19, 2017) Street Fight: “Autonomous cars, artificial intelligence and voice commands are all transforming search into something we can… LSA Insider

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Case Study: North Dakota Tourism Uses Location Data to Reinforce Media Buying Strategies

At North Dakota Tourism, marketing manager Heather LeMoine found a way to use mobile location tracking to learn more about the differences between U.S. and Canadian travelers. Using the information, she’s been able to adjust her organization’s media plan to ensure more successful campaigns…. Street Fight

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Daily News: Location Data + IoT, How Google Measures Store Visits, Digital Spend to Grow Despite Issues

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Location Is Improving Brand & Consumer Experiences with IoT (September 26, 2017) LSA Insider: “While the use cases of IoT are endless, here are four use cases where location can greatly impact … […]

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Daily News: Location Data’s Evolution, AI Bots & Voice Assistants, Agency POV on Location Analytics

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. PlaceConf: Location Data’s Evolution into an Omni-Channel Enabler (September 19, 2017) LSA Insider: “Over the years, location data and analytics have transformed in how they are being used in the mar… LSA Insider

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Daily News: The Promise of Location, Marketers’ Media Dollars and PlaceIQ Study on Integrated Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Promise of Location: A Better Customer Experience (September 14, 2017) LSA Insider: “One of LSA’s slogans is “The Promise of Local Marketing.” But what does that mean; what is that “promise… LSA Insider

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The New ‘Location, Location, Location’ in Retail

“The new consumer (and search) paradigm favors small-scale, hyper-focused boutiques close to population centers as opposed to horizontal big box retailers on suburban commercial strips,” David Mihm says to Mike Blumenthal in their bi-weekly conversation…. Street Fight

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