Posts Tagged Location

Daily News: Inc 5000 Fastest-Growing, “Good Enough” Location Data, Facebook Adds Pixel to Groups

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Marketing Industry Makes Up Majority of Inc. 5000 Fastest-Growing (August 27, 2018) LSA Insider: “Last week, Inc. released its annual Inc. 5000 list, which boasts the fastest-growing, independently-hel… LSA Insider

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Google tracks users who turn off location history – BBC News

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Google tracks users who turn off location history – BBC News – BBC News

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Daily News: Kohls & Amazon Partnership, Location Data, Facebook’s Content Review Policy

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Location Data: Kohl’s Store Visits Benefit from Amazon Partnership (August 8, 2018) LSA Insider: “Location data is extremely useful for business intelligence, decision-making, competitive analysis, p… LSA Insider

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Report: 34% of Marketers Purchase Location Data, Only 20% ‘Very Confident’ of Accuracy

Location data uses have expanded far beyond marketing, but the primary use remains audience targeting and consumer intelligence. Without massive audiences and in-house technical capabilities, many marketers are left to buy location data. However, many wonder exactly how accurate location data, and all purchased data, actually is. A recent report fr… LSA Insider

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Location Data: Kohl’s Store Visits Benefit from Amazon Partnership

Location data is extremely useful for business intelligence, decision-making, competitive analysis, product planning and many other purposes beyond advertising and attribution (see Factual webinar). This is illustrated in GroundTruth’s Q2 2018 Retail Foot Traffic Snapshot, which shows how the retail market is evolving. It uses location data … LSA Insider

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Power of Place – 8 Ways Location helps Marketers Transform the Customer Experience – MarTech Advisor

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Daily News: Google Maps ‘Match’ Feature, Location Targeting, Consumers & Voice Activation

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Maps for iOS Using Machine Learning to Recommend Restaurants (August 1, 2018) LSA Insider: “Yesterday, Google announced an update to Maps on iOS that will make it much easier for users to find….. […]

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Location Intelligence: What is it and Why is it Important for Your Clients’ Businesses?

Location data about customers has always been important for businesses. Now, however, we’re able to take it a step further with location intelligence. Location intelligence tells you more than just where your clients’ customers live and work. It enables you to see where their customers spend time, when, how long and more. This is thanks…… […]

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Daily News: Location Intelligence, Apple Maps, Amazon PPC & Google Ads, Digital Marketing Channels

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Location Intelligence: What is it and Why is it Important for Your Clients’ Businesses? (July 19, 2018) LSA Insider: “Location intelligence tells you more than just where your clients’ customers li… LSA Insider

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