Posts Tagged Locally

How LiftMaster Leverages Digital Solutions to Market Locally at Scale

Street Fight recently caught up with Mike Bevan, director of digital marketing and e-commerce at LiftMaster, to discuss the digital marketing tactics his company employs, the technologies making those strategies possible, and the solutions he is still on the lookout for. … Street Fight

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Daily News: Google Down 1B PC Searches, Next Steps for Yahoo, Growing Locally with Geofencing

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more. Google Down 1 Billion PC Searches From 2014, But Mobile Volumes Likely Way Up (January 22, 2016) Search Engine Land: “ComScore says that in terms of total market share, including ‘powered by’ search, Google controlle… LSA Insider

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Holiday Shopping Data Roundup: $39 Billion to Be Spent Locally This Year

The holiday season isn’t just a big time of year for retail spending; it’s also a big time of year for retail spending data. The stats indicate one common trend: Purchasing is going to be more omnichannel than ever. Here’s a rundown on some key data points for this holiday shopping season. … Street Fight

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At BIA/Kelsey NATIONAL: Selling Locally Targeted Ads

  Selling National Accounts for Local Targeting Travis Arthur, VP of Partner and Strategic Accounts, ReachLocal Rick Hanna, CEO, Mspark Corey O’Donnell, VP Marketing, Brand Networks, Yodle National accounts seem out of reach for many local channels. What are the best ways to reach into them, and sell services? What are they especially … BIA/Kelsey […]

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Women and Social Media Go Hand-in-Hand When Shopping Locally

We have already learned that men are heavily engaged with their mobile devices in my first blog post regarding BIA/Kelsey’s recent spotlight deck comparing the male vs. female consumer, but what about women? When it comes to local shopping, female consumers interact much more on social media than their male counterparts. According to BIA/Kel… BIA/Kelsey […]

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Men are Heavily Engaged with Their Mobile Devices When Shopping Locally

The cliche that men hate to shop and women love it is pretty deeply ingrained in our collective psyche. But the truth is, everyone shops. The real differences between men and women involve not whether they like to shop, but how they shop, especially when it comes to their mobile devices. According to BIA/Kelsey’s Consumer […]

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