Posts Tagged Local

SMB Index: Local Stocks See Solid Gains in April

April marked another volatile month in the public markets. But it was a relatively strong month for local stocks, as the SurePath SMB Index was up 2.8% in April, topping all major indices…. Street Fight

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LSA18: Amazon’s Alexa Team Pitches The Local Community

Amazon’s Alexa Voice Search Business, a unit of Amazon Web Services, reached out to the Local Search community at LSA18 in Chicago yesterday, discussing the ins-and-outs of preparing local search for voice search, and helping local search players understand the opportunity of working with voice search in general. While Amazon voice search devices… Peter Krasilovsky/The […]

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Who’s Using Local AR? And How Often?

According to a recent survey, AR users like what they see, with a whopping 73% reporting high or very high satisfaction. But non-users report explicit disinterest, with the biggest reason being the rather daunting “just not interested.” This presents a big hill for AR app developers to climb. … Street Fight

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Weekly News: Local Listings & CX, Mobile Ad Targeting, Amazon’s 100M Prime Members

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Why Local Listings Are a Critical Part of the Customer Experience (April 23, 2018) LSA Insider: “At LSA18, Walgreens, U-Haul and Toyota will discuss the evol… LSA Insider

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Report: Smartphones, Developer Kits Drive Local AR and Visual Search

A new white paper from Street Fight examines how developer kits from Google and Apple have jumpstarted approaches to AR and visual search and sketches strategies for developers, marketers, and media companies hoping to tap into an exciting new trend…. Street Fight

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Top Experts Hold Conclave in Major Effort to Save Local News Industry

“The news industry now has to be very much focused on understanding users and delivering to them a very powerful, useful experience so they will be happy to pay for it,” says veteran journalist Bill Densmore…. Street Fight

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Video’s Added ‘Brand to Local’ Capabilities; A Chat with Netsertive’s Brendan Morrissey

There is no better “recall” media than video, but in digital media, it has actually been something of a late bloomer. Not anymore. Most notably, YouTube has emerged as a leader among digital sites for advertising, and its growing fast. Sixty-nine percent of SMB digital advertisers would like to boost their spending on YouTube, per […]

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3 Ways Wearables are Impacting Local Marketing

3 Ways Wearables are Impacting Local Marketing

Throughout the pa… ReachLocal Blog

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Openings and New Hires at Advice Local, TripleLift, Vendasta

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This edition includes openings and new hires at Search Influence, CrowdHere, and Synup…. Street Fight

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Big Brands, Local Perspectives: Tommy Bahama

CEO of Tommy Bahama Doug Wood cites systems that don’t talk to or easily integrate with one another as his company’s biggest technological challenge right now. The company, like many multi-store retailers, is investing in and focusing on tying its brick-and-mortar and online businesses together…. Street Fight

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