Posts Tagged Local

Borrell LOAC 2018: The New ‘Final Miles’ for Local

As digital takes more of a primary role in local marketing and services, major publishers are reconsidering what goes into the “final mile,” not only in terms of access, but in terms of consumer sentiment and attention – an idea that comes from IAB chief Randall Rothenberg. At Borrell’s Local Online Advertising Conference this week […]

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Smart 1 Unveils Groundbreaking Digital Ad platform for Small Businesses at Borrell Local Online Advertising Conference – EIN News (press release)

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How Facebook’s Big Changes Impact One Local Publisher — Some Surprising Conclusions

“It looks as if Facebook’s changes are only going to help New Canaanite’s visibility in the news feeds of our Facebook followers and their networks,” Michael Dinan, the site’s founder, told our columnist Tom Grubisich…. Street Fight

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SweetIQ Report Highlights Influence of Local Tech on Media Mix

Whereas in previous years the goal for businesses was simply to be “found” online, multi-location brands now have to contend with “being chosen” in an incredibly crowded omnichannel space…. Street Fight

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Membership Programs Are Catching On with Local Media, Others

More and more media organizations, non-profits, charities and credit card companies are adding the sheen of “membership” to bolster customer acquisition, loyalty and renewals. Pitches for membership subscriptions have become expected and even sought after by consumers that have been conditioned by Amazon Prime and subscription streaming service… Peter Krasilovsky’s Blog on the Transition of […]

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Chatmeter Report Reveals Keys to Dominating Local Ratings

A recent report by reputation management company Chatmeter shows how retailers focused on in-store experiences and customer service managed to come out on top in online reviews over the holiday season…. Street Fight

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BrandMuscle’s Paul Elliott Talks New Report on How Brands Can Go Local with Precision

“Local business partners want to increasingly execute in digital, but there is a reluctance or slowness in the brands or enterprises in shifting their dollars from traditional coverage in marketing and media to digital tactics,” said Paul Elliott of BrandMuscle…. Street Fight

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Which Metrics Really Matter for Local Search Marketing Success

When executing a paid search marketing campaign at the local level, there are a lot of factors at play. The amount of data that is created from these campaigns is daunting, and sifting through all of it will only confuse the issue, causing analysis paralysis. Not all data points are created equal. Because of that,…… […]

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Daily News: Local Search Marketing, Third-Party Location Data, The Future of Online Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Traditional Retailers Can Thrive in an Online World (February 27, 2018) LSA Insider: “Although 80% of purchases are still expected to happen in-store by 2020, there’s growing uncertainty among re… LSA Insider

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Street Fight Daily: How Google’s Ad Changes Affect Local Biz, Snap Ups Its Ad Game

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Unpacking the Increasingly Complex Local SERP… People Are Talking About You: The Hidden Value of User-Generated Content… Media Buyers: Snap Is Focused on Enabling Commerce in Ads…… Street Fight

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