Posts Tagged Local

Survey: Multi-Location Brands’ Most Effective Local Marketing Tactics

Brands surveyed by Street Fight rate email, direct mail, and their company page on social media as their most effective local marketing tactics. At the same time, a small group of early adopters is using location data to make their overall local digital marketing more effective…. Street Fight

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Investors Refocus on Delivery Services: A Big Cog for Local E Commerce?

Interest in delivery services is heating up, as investors are looking at them to not only fulfill food orders, but boost business via convenience, impulse buys and …

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New Local Marketplace: EMain Set for Brooklyn Trial

EMain, a startup that aims to recruit local businesses to a local online marketplace, is set to begin a 60 business, 12-week trial in Park Slope, Brooklyn …

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USA Today Network Launches LOCALiQ, Consolidates Marketing Solutions For Local Businesses – MediaPost Communications

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How Brands Can Create Personalized Experiences for Each Local Market

Digital properties must not only gather information about people but also use it to help consumers meet their goals in a contextual and timely manner. With changes such as the GDPR going into effect, the onus is on brands to deliver a connected experience that will leave customers feeling as though brands’ use of their […]

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Gannett is putting a local spin on the publisher-as-agency model – Digiday

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The ‘Enterprisation’ of Local

When I first started writing about “local,” a long time ago, it was almost exclusively a small business concept. Brands and national retailers didn’t “identify” with the term. The “local online ecosystem” simply didn’t apply to them — in their minds. Never mind that the vast majority of product… LSA Insider

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Why National Brands are Going Local for Marketing

Why National Brands are Going Local for Marketing
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Daily News: Consumer Shopping Behaviors, Google Posts in Local Packs, Smart Speaker Market

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Tries To Clarify How It Tracks Location When Setting Is Off (August 17, 2018) MediaPost: “A revised Google Account help page updated on Thursday tries to clarify how Google tracks mobile phones … […]

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Daily News: Local Search & The Voice Era, Google’s Target Ads, Instagram’s Sponsored Posts

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. As Local Search Enters the Voice Era, Three Content Channels Dominate (August 13, 2018) Street Fight: “Voice is the new interface, and whether or not it ever eclipses desktop and mobile in share of…… […]

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