Posts Tagged Local

Daily News: Google Store Visits for SMBs, Mobile App Marketing & Local SEO, Smart Speaker Market

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Store Visits Reporting: Now Available to SMBs (July 9, 2018) LSA Insider: “New “per-store” reporting will roll out globally by the end of the month. It will be available to all advertisers r… […]

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How is Wearable Tech Going to Change Local Search?

Consumer search is evolving. We’ve already seen the change from desktop/laptop search to mobile search, and now we’re seeing the change from mobile search to voice search. Alpine.AI has estimated that about 1 billion voice searches are already being made on a monthly basis by users, and ComScore is predicting that 50% of all searches…… […]

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Weekly News: Wearable Tech & Local Search, Mobile Location Data, Tighter Data Rules for Marketers

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary How is Wearable Tech Going to Change Local Search? (July 5, 2018) LSA Insider: “Wearable tech sales, proportional to voice searches made, is estimated to dou… LSA Insider

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How Local News Publishers Can Win SMB Ads Against Facebook: A Case Study

We know that local news providers can compete with Facebook for brand advertisers. But what about publishers also capturing SMBs—is that too much of a stretch? Michael Dinan, editor of the profitable local news site New Canaanite in suburban Connecticut, has some answers…. Street Fight

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How AI Helps Local Businesses Compete With the Biggest Brands

Historically, the world of advanced analytics has been the domain of huge enterprises with large budgets. But with big leaps in AI capabilities, even the smallest business can now access insights that were previously only available to “the big guys.”… Street Fight

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Local Listings Management: 4 Essential Things to Know

Local Listings Management: 4 Essential Things to Know

Marketing your busin… ReachLocal Blog

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Facebook’s Perennial ‘Potential’ in Local

“In Facebook’s pivot to focusing on person-to-person communications and its strong emphasis on messaging, is there an implicit concession that the company will not make Facebook itself the center of its local effort?” Mike Blumenthal asks in this week’s biweekly column with David Mihm…. Street Fight

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Daily News: New Google AdWords Features, Facebook & Local Business, Paid Search on Mobile

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Announces New AdWords Location-Based Features for Retailers & Marketers (June 13, 2018) LSA Insider: “The changes are retail focused and are a response to changes in technology and mobile us… LSA Insider

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Why local TV is tuning into livestreaming advertising options – The Drum

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Most Local Merchants Unfazed by Facebook Controversies, Though Some Signs of Trouble

By now, consequences of the negative aura surrounding Facebook’s role in customer info abuse, fake news, and Russian political meddling should have started to take hold. Yet over half of local merchants we polled said they would continue to use Facebook as they had previously, and only one in five said they may use it […]

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