Posts Tagged Local

Daily News: GoDaddy Acquisition, Structured Data for Local SEO, Local Search Industry Optimism

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. GoDaddy Acquires Main Street Hub, Now Offers Social Management to Its 17MM SMBs (January 24, 2018) LSA Insider: “Located in Austin, Texas, Main Street Hub provides small businesses with an all-in-one s… LSA Insider

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Daily News: Influence of Local Organizations, Google Page Speed Update, Local Business Reviews

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: Nearly 80% of Consumers Still ‘Primarily’ In-Store Shoppers (January 17, 2018) LSA Insider: “Recent survey data from The National Retail Federation explores consumer attitudes about retail … LSA Insider

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SMB Index: Local Stocks Move Higher in December

The SCP SMB Index closed 2017 gaining a modest 1.2%, outpaced by other major indices we track. The SCP SMB Index gained 1.2% in December. The S&P 500, Nasdaq and Dow Jones all experienced gains during the month of 2.3%, 1.8% and 3.7%, respectively…. Street Fight

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Facebook tests app section for local news and events – Mobile Marketer

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Facebook Brings Users to Local Sites — But the Rest Is Up to the Sites

The verdict is in: local news publishers do need Facebook, Google and other giant distribution platforms. But only to get the first part of the job done. Whether you’re a self-funded entrepreneurial pure-play publisher or a corporate chain of daily newspapers, you can’t, on your own, generate all the traffic that the platforms deliver to […]

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Local SEOs: Don’t Play These Google Games

Trying to game Google today is not worth the risk. Yet every day I see examples online and talk to digital marketers, agencies and businesses who are still trying to trick Google. Whether you’re optimizing your client’s business or your own, here are a few local SEO games you should stop playing with Google…. Street […]

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‘SMB OS’: Expanding the Local Pie

SMB OS isn’t a new concept, though it’s now emerging and crystallizing in new ways. Advancing it are supporting technologies like cloud computing, mobility and cash-flow friendly SaaS pricing. Much of this trickles down from enterprise world, as it often does…. Street Fight

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SMB Optimism Will Translate to More Local Marketing Spend in 2018

BIA Kelsey’s report, titled “Media Firms & Marketers Win More SMB Clients by Designing Intelligent Data Systems,” revealed that SMB performance is on the rise, with over half describing themselves as growing and 60% projecting an increase in revenue. Another third describes their growth and revenue as steady. Intelligent data syst… LSA Insider

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Top 10 Local & Location-Based Marketing Articles on LSA Insider from 2017

From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments, here are the top ten most popular posts from 2017: 1. Colossal Merger Yields DexYP (June 30, 2017) After months of on again, off again rumors the deal of the century,…… […]

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7 Local Business Marketing Trends & Predictions for 2018 [Infographic]

7 Local Business Marketing Trends & Predictions for 2018 [Infographic]
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