Posts Tagged Local

SweetIQ Report Highlights Influence of Local Tech on Media Mix

Whereas in previous years the goal for businesses was simply to be “found” online, multi-location brands now have to contend with “being chosen” in an incredibly crowded omnichannel space…. Street Fight

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Membership Programs Are Catching On with Local Media, Others

More and more media organizations, non-profits, charities and credit card companies are adding the sheen of “membership” to bolster customer acquisition, loyalty and renewals. Pitches for membership subscriptions have become expected and even sought after by consumers that have been conditioned by Amazon Prime and subscription streaming service… Peter Krasilovsky’s Blog on the Transition of […]

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Chatmeter Report Reveals Keys to Dominating Local Ratings

A recent report by reputation management company Chatmeter shows how retailers focused on in-store experiences and customer service managed to come out on top in online reviews over the holiday season…. Street Fight

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BrandMuscle’s Paul Elliott Talks New Report on How Brands Can Go Local with Precision

“Local business partners want to increasingly execute in digital, but there is a reluctance or slowness in the brands or enterprises in shifting their dollars from traditional coverage in marketing and media to digital tactics,” said Paul Elliott of BrandMuscle…. Street Fight

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Which Metrics Really Matter for Local Search Marketing Success

When executing a paid search marketing campaign at the local level, there are a lot of factors at play. The amount of data that is created from these campaigns is daunting, and sifting through all of it will only confuse the issue, causing analysis paralysis. Not all data points are created equal. Because of that,…… […]

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Daily News: Local Search Marketing, Third-Party Location Data, The Future of Online Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Traditional Retailers Can Thrive in an Online World (February 27, 2018) LSA Insider: “Although 80% of purchases are still expected to happen in-store by 2020, there’s growing uncertainty among re… LSA Insider

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Street Fight Daily: How Google’s Ad Changes Affect Local Biz, Snap Ups Its Ad Game

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Unpacking the Increasingly Complex Local SERP… People Are Talking About You: The Hidden Value of User-Generated Content… Media Buyers: Snap Is Focused on Enabling Commerce in Ads…… Street Fight

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Unpacking the Increasingly Complex Local SERP

“While I think [these local ad changes] might be better for many small businesses AND consumers, it gives Google a great deal of power to approve or disapprove participants,” Mike Blumenthal tells David Mihm in their biweekly column…. Street Fight

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Airbnb’s Local ‘Experiences’ Expands; Headed to Success?

Airbnb reports that its “Experiences” division, a major growth initiative launched in November 2016, has expanded its footprint from 12-to-60 cities worldwide, and is slated for rapid growth. The Wall Street Journal, however, suggests that Experiences has run into some turbulence, and after spending $ 100 Million, is being reconfigured. … Peter Krasilovsky’s Blog on […]

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Valentine’s Day Shopping Habits & What They Mean for Local Businesses [Infographic]

Valentine’s Day Shopping Habits & What They Mean for Local Businesses [Infographic]
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