Posts Tagged Local

Valentine’s Day Shopping Habits & What They Mean for Local Businesses [Infographic]

Valentine’s Day Shopping Habits & What They Mean for Local Businesses [Infographic]
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SMB Index: Local Stocks See Modest Gains in January

The SCP SMB Index started off 2018 with a modest gain of 2%, outpaced by other major indices. Square led the month’s gainers, up 35.3% in the month of January after dropping 11.6% in the previous month. LendingClub led the list of losers, down 11.4% during the month…. Street Fight

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Daily News: Map Listings and Local Search, Monitoring Web Migrations, Organic Search Growth

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 2018 Prediction: Map Listings Will Drive the Future of Local Search (February 12, 2018) LSA Insider: “As proximity continues to narrow and the use of mobile search on the go rapidly rises, optimized ma… […]

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Answers to 5 Co-op Advertising Concerns for Local Marketers

With over $ 70 billion available co-op advertising funds, one might assume the funds are helping local retailers push more advertising resulting in more awareness, traffic and ultimately, sales. But roughly $ 35 billion in co-op goes unused each year and local marketers face a number of obstacles in trying to help clients utilize the […]

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2018 Prediction: Google vs. Facebook Local Space Race Continues

At the end of 2017 we asked members of the extended LSA community to tell us what they expect in 2018 for location-based marketing and media. We received a broad mix of predictions from over 60 industry professionals and compiled them into a free report. Below are the predictions submitted by Garrett Sussman, Content Marketing…… […]

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Review: ‘The New Localism’ Highlights Local Leadership in the New Economy

What makes a city an ideal host for a company? GE’s move last year to Boston from the Connecticut suburbs and Amazon’s HQ2 contest to host a second headquarters – now winnowed down to 20 cities — puts a spotlight on how cities are remaking themselves to “win “ companies and organizations. The corporate moves […]

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Weekly News: What Marketers Must Know in 2018, Facebook to Prioritize Local, Google Releases ‘Bulletin’

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Digital Video Ad Revs Forecast To More Than Double On YouTube, Facebook (January 30, 2018) MediaPost: “Advertising spend on YouTube and Facebook will hit $ 37… LSA Insider

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Street Fight Daily: Local Mobile Ads to Soar in 2018, Amazon Posts Record Profits & Ad Revenue

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Ads to Soar in 2018, Especially in Local… Amazon Posts Largest Profit in Its History As Ad Biz Grows… Factual Expands Location-Based Ad Tools…… Street Fight

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Franchise Marketers Shift Spending from National to Local Campaigns, According to New BIA/Kelsey Report Available … – The Daily Telescope

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Facebook Says It Will ‘Prioritize’ Local News and Content in the Feed

Recently Facebook announced that less “public content,” from “businesses, brands and media,” would be appearing in the News Feed. This caused considerable speculation and hand-wringing among marketers, publishers and brands, proclaiming organic reach on the site is all but dead. However yesterday the company said that it wou… LSA Insider

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