Posts Tagged Local

What Percentage of ~$50B in Digital Ad Revenue Is ‘Local’?

Earlier this week the IAB released its half year digital ad revenue report. The IAB estimated that US digital revenue was $ 49.5 billion for the first half of 2018. That compares with $ 40.3 billion a year ago. Mobile advertising was responsible for nearly 63% of the total, up from 54% a year ago. Desktop revenue was roughly […]

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Inside The Facebook-Sponsored Boot Camp To Help Local Pubs Drive Subscriptions – AdExchanger

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Weekly News: Rep. Management Evolution, Local Search Growth, Google Assistant Calling SMBs

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Q&A with Mike Blumenthal about GatherUp and the State of Reviews (October 28, 2018) LSA Insider: The review management company co-founded by Mike Blumenth… LSA Insider

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Weekly News: Q&A with David Mihm, Searches that Carry Local Intent, Facebook Introduces ‘Attribution’

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Q&A with David Mihm on Why He’s Joining ThriveHive (October 23, 2018) LSA Insider: “Earlier today ThriveHive and David Mihm announced that he would bec… LSA Insider

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Case Study: Zipsprout Fosters Awareness of Local Brands via Non-Profit Sponsorships

For enterprise companies looking to expand into new markets, Zipsprout’s micro-sponsoring of local non-profits offers an innovative way to go about supplementing traditional media spend…. Street Fight

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Street Fight Daily: GMB Insights Adds Branded Search Reporting; 2/3 Big Businesses Invest in Local Media

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google My Business Insights Adds Branded Search Reporting… New Hires at S4M, Uberall, Tremor Video… BIA: Two-Thirds of Businesses with 500+ Employees Invest in Local Media Ad Platforms……. Street Fight

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Yext Brand Repositioning and What It Says about ‘Local’

A few weeks ago Yext announced that its Geomarketing blog was going on hiatus. This was part of a broader repositioning of the company. It has gone from listings/presence management, to digital knowledge management to “online brand management.” At the core of the product is still listings and presence management (and reputation) as a ba… […]

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How Serving the “Me” Generation in Real-Time is a Win for Local Businesses

It’s no secret that local businesses rely heavily on the online world – or if they don’t already, they should. How else could they capitalize on all the potential customers searching every day for local, nearby places to do everything from eating to shopping to buying goods and services? Having a great storefront at a…… […]

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Replay: How to Stop Worrying about Local Listings & Focus on the Customer Journey

Local listings management is table stakes for businesses big and small. But the way local data is processed by big platforms is complex and often results in inaccurate information, duplicates and other inconsistencies. The result is low visibility, bad location data or a generally less than optimal consumer experience. In a recent LSA webinar, Dav… LSA […]

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Borrell Local Advertiser Survey: 7.7 Marketing Channels Being Used

Getting a fix on “local” spending isn’t easy. Forecasts from BIA, Borrell and others suggest it will be over $ 150 Billion this year. But that’s putting all …

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