Posts Tagged Local

Why This Select List of Local News Providers Includes Only One Daily Newspaper

A year-long study of newsrooms in the U.S. and Europe by two Danish journalists has singled out 16 local providers in the U.S. who are meeting the researchers’ main criterion: structural changes “to forge closer ties and stronger relations to their communities and audiences”—with a special focus on journalism over commerce, technology, and … Street […]

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Weekly News: Google Seller Ratings, Mobile App Marketing & Local SEO Strategy, Amazon Prime Day

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary How AR Will Fundamentally Change Search, Participating in an ‘Internet of Places’ (July 11, 2018) Street Fight: “About $ 3.7 trillion is spent annually in… LSA Insider

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Local Campaigns: Google Automating Ads for SMBs and Everyone Else

At its Google Marketing Live event (formerly Google Next) yesterday the company announced a number of new ad units, tools and analytics. Among them are: Responsive Search Ads Local Campaigns Maximize lift/smart bidding on YouTube Smart Shopping campaigns All these categories have in common that they’re highly automated and some of them are … LSA Insider

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Daily News: Google Store Visits for SMBs, Mobile App Marketing & Local SEO, Smart Speaker Market

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Store Visits Reporting: Now Available to SMBs (July 9, 2018) LSA Insider: “New “per-store” reporting will roll out globally by the end of the month. It will be available to all advertisers r… […]

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How is Wearable Tech Going to Change Local Search?

Consumer search is evolving. We’ve already seen the change from desktop/laptop search to mobile search, and now we’re seeing the change from mobile search to voice search. Alpine.AI has estimated that about 1 billion voice searches are already being made on a monthly basis by users, and ComScore is predicting that 50% of all searches…… […]

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Weekly News: Wearable Tech & Local Search, Mobile Location Data, Tighter Data Rules for Marketers

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary How is Wearable Tech Going to Change Local Search? (July 5, 2018) LSA Insider: “Wearable tech sales, proportional to voice searches made, is estimated to dou… LSA Insider

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How Local News Publishers Can Win SMB Ads Against Facebook: A Case Study

We know that local news providers can compete with Facebook for brand advertisers. But what about publishers also capturing SMBs—is that too much of a stretch? Michael Dinan, editor of the profitable local news site New Canaanite in suburban Connecticut, has some answers…. Street Fight

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How AI Helps Local Businesses Compete With the Biggest Brands

Historically, the world of advanced analytics has been the domain of huge enterprises with large budgets. But with big leaps in AI capabilities, even the smallest business can now access insights that were previously only available to “the big guys.”… Street Fight

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Local Listings Management: 4 Essential Things to Know

Local Listings Management: 4 Essential Things to Know

Marketing your busin… ReachLocal Blog

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Facebook’s Perennial ‘Potential’ in Local

“In Facebook’s pivot to focusing on person-to-person communications and its strong emphasis on messaging, is there an implicit concession that the company will not make Facebook itself the center of its local effort?” Mike Blumenthal asks in this week’s biweekly column with David Mihm…. Street Fight

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