Posts Tagged Local

Daily News: Content Downloads Drive Sales, 2017 Local SEO Trends, 6 Paid Search Ad Secrets, Net Neutrality

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. B2B Marketers Find Content Downloads Drive Conversions (November 22, 2017) eMarketer: “Research reports, in particular, are successful at racking up sales.” What Were the most important Local SEO Tre… LSA Insider

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Social Media Gets the Local Spending Growth, Partly by Default

Social media is widely used — and deemed particularly effective — by SMBs. But when you dig deeper, it looks like most local marketers are using social media as substitute for display advertising (and to reach mobile audiences) rather than as a uniquely local or even “social” medium…. Street Fight

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How Voice Assistants Could Transform Local (Part II)

Voice assistants continue to evolve as a medium for local search, as I examined here last month. But what does it mean for local media players and startups? If consumers are increasingly searching with voice, how do you wedge your way into that conversation?… Street Fight

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Daily News: How to Evaluate Ad & MarTech, Google in 50 Years, Facebook’s Local Events App

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Build, Buy or Borrow: How to Evaluate Ad & MarTech Providers (November 13, 2017) LSA Insider: “Here are six questions to ask when evaluating advertising and marketing technology providers.” Will … LSA Insider

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Daily News: Salesforce & GoDaddy at Cloud Summit, Amazon’s Threat on Local Retail, Twitter’s Premium API

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Salesforce, GoDaddy Added to Growing SMB Cloud Summit Lineup (November 16, 2017) LSA Insider: “The Salesforce SVP of SMB Marketing Marie Rosecrans and GoDaddy SVP & GM of Productivity Applications … LSA Insider

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63% Say Supporting Local Businesses is Key for In-Person Buying: Small Business Saturday Insight Poll Tips

63% Say Supporting Local Businesses is Key for In-Person Buying: Small Business Saturday Insight Poll Tips
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Survey: Most Local Retailers Don’t See Amazon As a Threat

A new survey of 500 small business retailers conducted by Netsertive presents a number of interesting findings. The study sought to determine their strategies and tactics for the upcoming holiday shopping period. Despite an increasing number of retailers running early promotions in advance of Black Friday, these smaller retailers were still follo… LSA Insider

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Facebook Local: The Launch We’ve All Been Waiting For?

Last week’s rebranding of its Events app as Facebook Local could be Facebook’s long-awaited foray into serious competition with the Googles and Yelps of the world for market share in local search. Meanwhile, another Facebook local product, Marketplace, has proved to be a sleeping giant. … Street Fight

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Google Local Service Ads: Ready for Primetime

“While I do think this is about a new revenue stream in new categories and cleaning up spammy industries the rebranding might just also be an effort (unusual for Google) brand clarity around their Google Home product,” Mike Blumenthal tells David Mihm in their bi-weekly column….. Street Fight

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Study: 68% Left a Review for a Local Business When Asked

According to a new study, 68% of consumers left a review for a local business when asked; 74% of survey respondents said they were asked to leave a review. This suggests businesses that simply ask for reviews are more likely to get them than those that don’t. Overall, 97% of consumers said they had looked…… […]

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