Posts Tagged Local

Big Brands, Local Perspectives: Tommy Bahama

CEO of Tommy Bahama Doug Wood cites systems that don’t talk to or easily integrate with one another as his company’s biggest technological challenge right now. The company, like many multi-store retailers, is investing in and focusing on tying its brick-and-mortar and online businesses together…. Street Fight

Read more

How Mall of America Is Innovating With Local Tech and Talking Robots

Street Fight recently caught up with Sarah Townes, Mall of America’s marketing VP, to discuss the evolution of physical retail, where she’s placing her tech bets, and how location fits into the mix…. Street Fight

Read more

Replay: Elements of an Effective Local Reviews Strategy

Online reviews impact sales and can make or break your reputation or brand. That applies equally to retailers, contractors, dentists and plastic surgeons. In fact, 88% of consumers say they trust reviews as much as personal recommendations. As a result, reviews have become a critical part of local SEO and enterprises large or small must…… […]

Read more

How To Offer What Local Advertisers Want | TVNewsCheck.com – TV News Check

Read more

Daily News: Effective Local Reviews Strategy, Google’s Local Algorithm, Facebook Ad Revenue

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Elements of an Effective Local Reviews Strategy (April 13, 2018) LSA Insider: “Online reviews impact sales and can make or break your reputation or brand. That applies equally to retailers, con… LSA Insider

Read more

Weekly News: Voice Assistants & Local Search, Social Analytics Data, State of Hyperlocal

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary How Voice Assistants Are Changing Local Search (April 12, 2018) LSA Insider: “The rise in voice search correlates with the increased number of digital assist… LSA Insider

Read more

Daily News: Real Cost of Bad Local Data, Henry Schein & Internet Brands, Vendasta a Facebook Partner

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey Shows Real Cost of Bad Local Data: Loss of Trust, Revenue (April 5, 2018) LSA Insider: “A recent consumer survey from BrightLocal offers further evidence that bad location data frustrates consum… LSA Insider

Read more

Report for America’s ‘Staggering’ Start in Building a ‘Better Local Media System’

Report for America addresses the double crisis of holes in local news and local democracy by deploying talented journalists into newsrooms in underserved communities—as it did for the Lexington (Kentucky) Herald-Leader in Martin County…. Street Fight

Read more

Weekly News: Next Level Location Data Usage, Importance of Real-Time Inventory, Cost of Bad Local Data

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary How Brands Are Getting More Sophisticated at Using Location Data (April 5, 2018) Adweek: “Marketers are increasingly using location data insights to target ad… LSA Insider

Read more

Weekly News: 50% of SMBs ‘DIT’ Their Websites, Google’s Mobile-First Index, ‘Waze Local’ Launches

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Why Google Shopping is dominating retail search marketing (March 26, 2018) Search Engine Watch: “Google Shopping ads – commonly referred to as Product List… LSA Insider

Read more
Page 1 of 10012345...102030...Last »