Posts Tagged List

Forbes List: Highest-Paid Radio Hosts 2017 – Cash Box Magazine

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Daily News: HomeAdvisor Acquires Angie’s List, Shopping Data & Location, Mobile Transforms Branding

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Guide: Why Your Mobile Location Campaigns Miss the Mark (May 2, 2017) LSA Insider: “Shopping behavior data is a critical supplement to mobile location targeting strategies.” As smartphone time domina… LSA Insider

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Angie’s List (Finally) Goes to HomeAdvisor

Angie’s List’s prospects has been in decline since the collapse of its paid firewall-based model, and has long been written off as a real contender for the future of home service leads. But it retains one of the largest core group of home service advertisers, with 55,000, and has over 4.5 Million home owner members […]

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Constructing the Enterprise Priority List for Local Search

“I think some local managers in corporations are getting pushback as to why their local traffic is falling, and if it is why should they maintain local pages? What is hard to explain is that those pages DO feed Google,” Mike Blumenthal tells David Mihm. “But these locations need to be not just well structured, […]

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Franchisees Identify Channel Overload, Training and List Management Among Top Local Marketing Challenges – New … – Press Release Rocket

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Facebook Jobs Won’t Kill Craig’s List but It Gives SMBs Another Reason to Engage

Craig’s List has survived numerous “Craig’s List killers” and will probably survive Facebook Jobs. The classifieds marketplace makes money primarily from fees for job listings and real estate in New York. Consultancy the AIM Group estimated total Craig’s List revenue at $ 700 million in 2016. While I’m quite skept… Screenwerk

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Borrell LOACWest: NextDoor is Seen as ‘Hyperlocal Angie’s List’

NextDoor, the well-funded neighborhood discussion platform, is eying deeper relationships with local merchants and service providers (and monetization). VP of Business Development Craig Donato provided details and insights about the network this week at Borrell’s Local Online Advertising Conference West in San Francisco. Donato noted that NextDoo… Peter Krasilovsky’s Insights on Local Digital Marketing

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Local Onliner’s Top 10 List of Local Services and Features (2016-17)

All of us in local marketing have had awkward conversations with the local plumber or vacuum repair shop that could care less about Yelp, Google, Facebook or Groupon. But they are in the minority. Just 22% of SMBs aren’t using digital marketing this year, per InfusionSoft. Some national franchises also haven’t figured out how to […]

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Daily News: SMB Marketing Wish List, Brand Opportunity with Pokémon Go, Impact of Call Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: With Bigger Budgets, 50% of SMBs Would Invest in SEO (July 20, 2016) LSA Insider: “When asked what SMBs would do with double the marketing budget, SEO and paid search (PPC) topped the…… […]

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Angie’s List Gets Rid of Its Paywall — Will It Work?

Under pressure to grow usage and revenue, Angie’s List has been testing a “freemium” model for several months and this morning announced “free membership nationwide.” In the past several quarters, membership growth has been flat though retention is around 75%. Opening the site up to free basic membership was an inevitable … LSA Insider

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