Posts Tagged Lessons

Selling to Multi-Location Brands: Applying Geotargeting Lessons to Mobile Push

Mobile push marketing is one of the most popular technologies multi-location brands say they’re interested in exploring in the near term. Suppliers of local marketing technologies and services can help them do more than explore by taking lessons from brands that have had success with geotargeting…. Street Fight

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Street Culture: Invoca’s Lessons for Active, Engaged Growth

Based a mile from the beach in Santa Barbara, Invoca aims to maintain a culture in which employees know their ideas are important. The company sponsors softball games and ocean-side volleyball and boasts its own band…. Street Fight

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Daily News: SMB Service Lessons, Maximizing Online & Offline Conversions, Local Digital Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 3 Lessons SMBs Can Learn from United Airlines & Fyre Festival (May 16, 2017) LSA Insider: “Service breakdowns at big, national brands offer lessons for even the smallest businesses.” Five lessons… LSA Insider

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3 Location Marketing Lessons That Healthcare Brands Can Teach Other Industries

When the location marketing experts discuss best practices, they often focus on industries like retail. But the healthcare industry can teach us a lot about location marketing. Partly because healthcare faces constant turmoil, healthcare is a source of constant reinvention. … Street Fight

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LivingSocial’s Lessons For ‘The Experience Economy’

Deal-a-day pioneer LivingSocial is being sold to Groupon for a “non material” price. LivingSocial’s eventual failure had been widely anticipated. Amazon, its largest backer, had written off its $ 175 Million investment in 2013. The company, once valued at more than $ 2 billion, had suffered hundreds of millions of dollars of losses due to […]

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As Gannett Acquires ReachLocal, Some Lessons From Its U.K. Exit

As news filtered out earlier this week that media giant Gannett had bought ReachLocal for $ 156 million, it capped off several years of speculation in the local marketing industry about where the public company would end up. As a former ReachLocal employee (2010-2014) now living in Norway, I’ve watched the company as it has faced steep […]

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Lessons Learned in the Email Marketing Wars About ‘Selling to SMBs’

Constant Contact’s recent announcement that it would be acquired by EIG, got me reflecting on the past 15 years and how much the industry’s evolution has taught me about what it takes to effectively sell to small and medium-sized businesses (SMBs). … Street Fight

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On-Demand Services Lessons Learned From the Rise and Fall of Homejoy

The news that on-demand home cleaning service Homejoy is shutting down at the end of the month probably doesn’t come as a big surprise to those paying attention to the hyperlocal space. Here are a few key lessons that stick out in thinking about the company’s trajectory. … Street Fight

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Leadership Lessons From The Woman Who’s Made A Career Turning … – Fast Company

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Lessons Learned From the Call Analytics Trenches

It may be a long time before the true value of call analytics data is fully realized, but I’ve been recording the digital marketing revolution one (often uncertain) hello at a time… … Street Fight

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