Posts Tagged KPIs

Daily News: SMBs Using Social, McDonald’s Breakfast Foot-Traffic, Online & Offline KPIs Converge

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Small Businesses Crowd Facebook, Twitter for Marketing (September 20, 2017) eMarketer: “Traditional media channels fare less well.” Why McDonald’s Keeps Winning The QSR Foot-Traffic Game (September… LSA Insider

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Telling Signs: xAd Extends Global Reach and Revenue KPIs

This week, mobile location ad platform xAd put out yet another proof point of the legitimacy and growth of the mobile local opportunity — and of course, their part in it. The company announced it more than doubled revenue in 2013, reaching profitability and a $ 65M run rate. This aligns well with BIA/Kelsey’s mobile […]

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