Posts Tagged Kohl’s

Daily News: Kohls & Amazon Partnership, Location Data, Facebook’s Content Review Policy

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Location Data: Kohl’s Store Visits Benefit from Amazon Partnership (August 8, 2018) LSA Insider: “Location data is extremely useful for business intelligence, decision-making, competitive analysis, p… LSA Insider

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Location Data: Kohl’s Store Visits Benefit from Amazon Partnership

Location data is extremely useful for business intelligence, decision-making, competitive analysis, product planning and many other purposes beyond advertising and attribution (see Factual webinar). This is illustrated in GroundTruth’s Q2 2018 Retail Foot Traffic Snapshot, which shows how the retail market is evolving. It uses location data … LSA Insider

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Kohl’s Opened Amazon Return Centers & Foot Traffic Grew 12%

Last year, an unusual retail deal got worked out in which Amazon set up return centers in some 81 Kohl’s stores in Chicago and LA. Everyone in the retail world was shocked. Why would Kohl’s help the enemy with an arrangement like this? Surprisingly the deal benefited both companies. Of course, Amazon got a better…… […]

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