Posts Tagged JiWire

Seeking Stronger Brand Appeal, JiWire Rebrands As ‘NinthDecimal’

Yesterday location-based mobile ad network JiWire announced that it had changed its name to “NinthDecimal,” with a new focus on “audience intelligence.” Location is still there but it’s more in the background. In its marketing copy the company says that it’s “building the most comprehensive understanding … ScreenwerkScreenwerk

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Day 2 at LSA|14 features speakers from Bing, Google, JiWire, PlaceIQ and more!

You saw the exciting activities, events and Idea Labs set for Day 1 of our 3-day jam-packed event, April 27-29 in SoCal.  Now let’s take a look at some of the highlights for Day 2 of LSA|14: Main Stage Sessions Kristen Coit, Head of Directories and Web Hosting (Google) The Cross-Screen Opportunity (Mobile Media Summit, […]

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JiWire Highlights Importance of Targeting Beyond Location on Mobile

During their webinar last week, JiWire explored the ways in which advertisers are finding success by targeting custom audience segments at exact moments in their lives.  They shared some case studies that showed how using various pieces of consumer information in addition to location can make mobile brand messages more relevant. Check out their en… […]

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JiWire Intros ‘Location Conversion Index’: Offline ROI Metrics

When it comes to mobile advertising, the CTR is quickly receding into the background. Good riddance. JiWire is the latest mobile ad network or provider to introduce an offline ROI metric/methodology. This morning the company announced its “Location Conversion Index.” The new ROI metric basically measures whether a mobile ad exposure has… ScreenwerkScreenwerk

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