Posts Tagged Introduces

RhythmOne Introduces Linear TV Attribution Partnership with Placed

Marketing technology end-to-end platform RhythmOne announced an expansion of its relationship with attribution solution Placed this week, incorporating linear tv measurements into their already existing partnership…. Street Fight

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Weekly News: Q&A with David Mihm, Searches that Carry Local Intent, Facebook Introduces ‘Attribution’

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Q&A with David Mihm on Why He’s Joining ThriveHive (October 23, 2018) LSA Insider: “Earlier today ThriveHive and David Mihm announced that he would bec… LSA Insider

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Facebook Introduces ‘Attribution’ for Online and Offline View of Customer Journey

Early last year, Facebook began beta testing a tool for marketers to monitor campaign success across the company’s platforms. That vision has come to fruition, as last week the company announced Facebook Attribution for all of its advertisers, a free tool that will provide reporting on campaigns across numerous channels. Using machine learning, t… LSA […]

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Daily News: Reserve with Google, Amazon Introduces ‘Consumables’, Placed & Adobe Partner

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Allowing You to Reserve, Book Unique Experiences in SERPs (September 26, 2018) LSA Insider: “Search results on Google have come a long way from a list of links. Today the SERPs enable all…… […]

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xAd Introduces Pay-for-Performance Model, Guaranteeing Offline Store Visits

Location intelligence company xAd today launched a new media buying model called “Cost Per Visit,” which is intended to ensure offline visits at stores by customers — and offer better ROI for brands. Marketers who use “Cost Per Visit” only pay when targeted customers physically go to a store after seeing a mobile ad…. Street […]

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Daily News: AR to Aid Retail Sales, Verizon & Yahoo Deal Still Uncertain, AOL Introduces BrandBuilder

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Can AR Bolster Retail Sales? (January 6, 2017) eMarketer: “Google is partnering with Gap Inc. to let shoppers try on clothes ‘virtually’ at home via augmented reality.” Verizon’s still not sure… LSA Insider

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LBMA Podcast: UberMedia Introduces LROI Concept, Soundpays Launches Mobile Wallet in Canada

On the show: UberMedia introduces LROI concept; Soundpays launches mobile wallet in Canada; Mobify Buys Dónde; bfonics launches Wi-Fi beacon; racist tweets on billboards in Brazil; Tyrers Department Store tests “Digital Clothing Rail.” Plus, news from Aruba Networks; Domino’s; Placemeter; Krispy Kreme and NCR; and Blue Bite and Rouge Media.

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Daily News: Facebook Introduces 2 Location Related Products, Neustar to Acquire MarketShare, ShopKeep Eyeing IPO

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more: Facebook Offers New “Local Insights” Tool for SMBs (and Brands) (November 6, 2015) LSA Insider: “Facebook introduced two location related products yesterday. One is an ad product and the other is a nearby anal… LSA Insider

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Street Fight Daily: Google Introduces Android Pay, Foursquare Wants to ‘Fake’ Beacon Tech

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Android Pay Is Finally Here (Huffington Post)… Dennis Crowley Explains Foursquare’s New ‘Magic Trick’ (Business Insider)… Uber’s Chinese Rival Quietly Backs Its U.S. Rival Lyft (Wall Street Journal)… … Street Fight

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Pay-per-Call: Google Introduces “Call-Only” AdWords Units

Recognizing the importance of calls to local and many national merchants, Google is allowing AdWords advertisers now to bid on “Call Only” ads. This was discovered by Philly Marketing Labs. Here’s the official blog post. Advertisers can use a Google tracking number or their own (as in call extensions). Previously Google required… Local Search Insider

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