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Daily News: Upgraded Facebook Brand Safety Controls, On Target Podcast and How VR Fits into Local Advertising

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. User Retention Still the Key Challenge for App Marketers (September 13, 2017) Marketing Charts: “App marketers are twice as likely to count user acquisition as a goal than engaging and retaining their … LSA […]

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Case Study: How an Unusual, Soft-Sell Sponsored Post Turned Readers Into Customers

“I tried to think about everything I hated about sponsored posts and do the opposite,” says Aaron Seyedian, the founder of Well Paid Maids. “As a reader, I find that sponsored posts on blogs are often lengthy, impersonal and overly centered on sales. I set out to write a post that would be succinct and […]

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Clear Channel Using Location Data to Make Billboards into a Hybrid Medium

An unexpected result of the development of mobile-location analytics is its impact on some traditional media channels. Users exposed to specific TV programming (using set-top box data) can be associated with mobile IDs and other data and matched with store visits. Similarly the in-store impact of out-of-home (OOH) — traditional billboard adve… LSA Insider

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Google Pushes into HR Software Market with Hire

Google has pushed its way into the HR software space with Google Hire, a tool that helps SMBs recruit talent. The idea behind Hire is to give companies a platform for tracking progress in hiring a candidate — including email communications, interview notes, etc. With Hire, companies no longer have to manually track these details……. […]

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Daily News: Tapping into Social Ads, 9 SEO Tips for Google Image Search, Updated Social Usage Figures

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Tapping into Social Advertising for Local Businesses (July 17, 2017) LSA Insider: “By understanding what local businesses want, the influence of Facebook, and proving ROI, social ads present a big oppo… LSA Insider

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Snapchat Expands Its Foray Into Local with Snap Map

Pinterest and Snapchat both are turning digital space into a closer analogue to physical space, where we look for visual cues to understand the world. In different ways, both apps are collapsing the distance between virtual and real…. Street Fight

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LSA’s ‘Tech Adoption Index’: New Insights into SMB Cloud Based Services

B2SMB data has historically focused on ad dollars: their volume, segmentation and shift. As B2SMB moves more broadly towards marketing, services and tools, additional, dynamic types of data insights are required. That’s where The Tech Adoption Index is going. TAI is a new research product from The Local Services Association. During an LSA Webinar… Peter […]

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How Legacy Retailers Are Infusing Tech Into Brick-and-Mortar

Many brick-and-mortar retailers are finding more ways to integrate in-store experiences and ecommerce into their offerings — both to offset brick-and-mortar declines and to drive more foot traffic into their stores. It is a redefinition of a retail revolution that still has fighting power for the old retail guard…. Street Fight

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A Look at Google’s ‘Quality Rater Guidelines’ Over Time: How to Put Information Into Action

Google is vague on a lot of things, but every now and then we get a glimpse into what the search giant values and deems important — as we do in the recently updated Quality Rater Guidelines. For years, the Guidelines were “confidential,” but leaks allowed search marketers to analyze what Google considers to be […]

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Moz Local Incorporates Google My Business Insights Into Platform

The company announced this morning that it is integrating Google My Business insights data into the Moz Local platform. The platform, which allows businesses to post listings across the major aggregators of location data, will offer information about how and where customers optimize their Google listings…. Street Fight

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