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Location Intelligence Is Helping QSRs Tune Into What Fast Food Diners are Watching

It wasn’t too long ago that marketers only associated location data with geo-fencing for retail. The truth is, location intelligence informs brands with deeper insights than just serving an ad to a potential customer nearby. Today, location intelligence has become the nexus point for consumer data, the conduit between digital and physical worlds,… LSA Insider

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#SFSW18: How Yelp Is Partnering Its Way into the Future

“We’ve made sure there’s an authenticity in Yelp so that people going to the service for reviews can count on it,” said Yelp SVP Chad Richard in the final conversation of Street Fight Summit West in Los Angeles. Richard called authenticity “the essence of the business.”… Street Fight

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@LSA Cloud Summit: Cisco’s Insights into the SMB Channel

Giant enterprise tech firms like Cisco are well-equipped to provide SaaS services, such as Wi-Fi, access points, file share and business collaboration and managed security. In selling to SMBs, however, they have had to re-think the marketing approaches that have worked with larger customers. Cisco is generally known for its enterprise router servic… Peter Krasilovsky’s […]

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How Facebook Turns ‘Likes’ Into Dollars Right Down to the Local Level

Local news publishers typically know many of their community restaurateurs on a first-name basis, and are regular diners at the establishments. But they can’t offer the precise targeting capability of Facebook, whose services are, in most cases, fully automated — greatly lowering their cost…. Street Fight

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Deep Dive Into Facebook Finds Dim Revenue Hopes for News Sites

Grzegorz Piechota, a digital strategist for news media companies worldwide, talked with Street Fight recently about his research into Facebook for WAN-IFRA and what his findings may augur for publishers in their quest for more revenue from the platforms, especially at the local level…. Street Fight

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Street Fight Daily: DNAinfo & Gothamist Shut Down, CNN Wades Into Commerce

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DNAinfo and Gothamist Shuttered Suddenly by Ricketts Following Vote to Unionize… CNN Dips Into Commerce with a Digital Product Guide… NYT Beats Profits Estimate as Digital Subscription Count Soars…… Street Fight

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Tips & Tricks for Turning a Caller Into a Customer

Tips & Tricks for Turning a Caller Into a Customer

The phone is one of the most p… ReachLocal Blog

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Daily News: Upgraded Facebook Brand Safety Controls, On Target Podcast and How VR Fits into Local Advertising

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. User Retention Still the Key Challenge for App Marketers (September 13, 2017) Marketing Charts: “App marketers are twice as likely to count user acquisition as a goal than engaging and retaining their … LSA […]

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Case Study: How an Unusual, Soft-Sell Sponsored Post Turned Readers Into Customers

“I tried to think about everything I hated about sponsored posts and do the opposite,” says Aaron Seyedian, the founder of Well Paid Maids. “As a reader, I find that sponsored posts on blogs are often lengthy, impersonal and overly centered on sales. I set out to write a post that would be succinct and […]

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Clear Channel Using Location Data to Make Billboards into a Hybrid Medium

An unexpected result of the development of mobile-location analytics is its impact on some traditional media channels. Users exposed to specific TV programming (using set-top box data) can be associated with mobile IDs and other data and matched with store visits. Similarly the in-store impact of out-of-home (OOH) — traditional billboard adve… LSA Insider

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