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6 Ways to Engage Your Online Audience and Turn Visitors Into Customers

How do you create content that will help you attract new customers, establish long-term relationships with your existing customers, and reach your business goals? Here are six practical recommendations on how to make your content marketing work…. Street Fight

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Facebook’s API restrictions risk turning it into an ‘unaccountable black box’ – Indivigital

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Why local TV is tuning into livestreaming advertising options – The Drum

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Location Intelligence Is Helping QSRs Tune Into What Fast Food Diners are Watching

It wasn’t too long ago that marketers only associated location data with geo-fencing for retail. The truth is, location intelligence informs brands with deeper insights than just serving an ad to a potential customer nearby. Today, location intelligence has become the nexus point for consumer data, the conduit between digital and physical worlds,… LSA Insider

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#SFSW18: How Yelp Is Partnering Its Way into the Future

“We’ve made sure there’s an authenticity in Yelp so that people going to the service for reviews can count on it,” said Yelp SVP Chad Richard in the final conversation of Street Fight Summit West in Los Angeles. Richard called authenticity “the essence of the business.”… Street Fight

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@LSA Cloud Summit: Cisco’s Insights into the SMB Channel

Giant enterprise tech firms like Cisco are well-equipped to provide SaaS services, such as Wi-Fi, access points, file share and business collaboration and managed security. In selling to SMBs, however, they have had to re-think the marketing approaches that have worked with larger customers. Cisco is generally known for its enterprise router servic… Peter Krasilovsky’s […]

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How Facebook Turns ‘Likes’ Into Dollars Right Down to the Local Level

Local news publishers typically know many of their community restaurateurs on a first-name basis, and are regular diners at the establishments. But they can’t offer the precise targeting capability of Facebook, whose services are, in most cases, fully automated — greatly lowering their cost…. Street Fight

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Deep Dive Into Facebook Finds Dim Revenue Hopes for News Sites

Grzegorz Piechota, a digital strategist for news media companies worldwide, talked with Street Fight recently about his research into Facebook for WAN-IFRA and what his findings may augur for publishers in their quest for more revenue from the platforms, especially at the local level…. Street Fight

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Street Fight Daily: DNAinfo & Gothamist Shut Down, CNN Wades Into Commerce

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DNAinfo and Gothamist Shuttered Suddenly by Ricketts Following Vote to Unionize… CNN Dips Into Commerce with a Digital Product Guide… NYT Beats Profits Estimate as Digital Subscription Count Soars…… Street Fight

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Tips & Tricks for Turning a Caller Into a Customer

Tips & Tricks for Turning a Caller Into a Customer

The phone is one of the most p… ReachLocal Blog

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