Posts Tagged InStore

Study: Millennials Will Research In-Store, Buy Online 75% of the Time

There’s a symbiotic relationship between online and offline. In the age of mobile, marketers have become clear on how digital media influence offline behaviors. On the flip side, and equally important, they are beginning to understand how offline behaviors impact online purchases. Euclid recently released a report exploring the relations… LSA Insider

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Daily News: Research In-Store & Buy Online, LSA Podcast with Netsertive CEO, IoT & SMB Local Search

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Millennials Will Research In-Store, Buy Online 75% of the Time (October 9, 2017) LSA Insider: “In today’s marketplace, the distinctions between online and offline are becoming less significant… LSA Insider

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Daily News: New Location Services, Co-op = Math + Creativity, In-Store Pick Ups Result in More Purchases

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google, Facebook & Twitter Trade “Services” for Your Location (April 11, 2017) LSA Insider: “It has been a very interesting couple of weeks as it relates to location and these developments are … LSA […]

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Case Study: Bonobos Integrates In-Store Tech for Seamless Shopping Experience

In many ways, Bonobos has become a model for e-commerce startups. Although the New York City-based company started out as an online-only men’s retailer in 2007, it has since expanded its physical presence with real world stores spread across the U.S…. Street Fight

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Daily News: Award Finalists Speak at LSA17, “Impressionable Use Fallacy,” In-Store Price Comparisons

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Want Stage-Time at LSA17? Apply to the Ad-to-Action Awards (December 12, 2016) LSA Insider: “One of the biggest perks of the 2017 Ad-to-Action Awards (besides being free to submit) is that finalists of… LSA […]

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Daily News: “Imagination Age” Is Here, Applying Mobile Principles In-Store, Web Traffic Audits

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Former Federal Reserve Economist to Discuss “Imagination Age” at LSA17 (December 9, 2016) LSA Insider: “Kicking off LSA17, Dr. W. Michael Cox will discuss the beginnings of a new age in economic de… LSA […]

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Daily News: How Marketers Use Location Data, Ad Blocking Battle, Black Friday In-Store Visits

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Are Marketers Using Location Data? (November 28, 2016) Marketing Charts: “The vast majority of marketers and agencies see location data as either important or critical to their mobile efforts.” A… LSA Insider

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Daily News: Unclaimed GMB Listings, In-Store Holiday Shopping Data, Tracking Local Search ROI

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 56% of Local Retailers Haven’t Claimed Google My Business Listing (November 14, 2016) LSA Insider: “Just 33% have claimed their Yelp listing, 21% on Yahoo and 19% on YP.com.” More Consumers … LSA […]

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Daily News: Importance of Secondary Biz Info, In-Store Mobile Usage Study, Top Q3 2016 Articles

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: 48% of Local Shoppers Said Secondary Biz Info Drove Decision to Buy (November 2, 2016) LSA Insider: “However, a new study has identified the specific information or business data that are ‘prim… LSA […]

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Facebook Beefs Up (In-Store) Offer Ads with New Mobile Tab, Targeting

Facebook has had an ad unit called “Offers” for several years. However it’s seeking to reinvigorate Offers with some new capabilities and features, announced yesterday. There are two types of Offers: online and in-store (or hybrid offers that can be redeemed both ways). They can appear in an ad unit or on a Facebook Page…… […]

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