Posts Tagged InStore

Parking Startup’s Solution Keeps Shoppers In-Store Longer

Retailers have spent millions strategizing about which location-based marketing and cross-channel personalization tactics are most successful in increasing dwell times, but a startup based out of Miami thinks the answer retailers are looking for is actually right outside their front doors…. Street Fight

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Study: Consumers Primarily Buy In-Store, Browse on Desktop, Mobile and Voice

Retail behaviors have become increasingly complex, as consumers are faced with more options when it comes to researching and purchasing goods and services. The distinction between online and offline is fading for consumers who are on the path to purchase. However, despite the growing concerns of the “retailpocalypse,” data show consumers still … LSA Insider

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Study: 79% Research Online Before Making a Large Purchase In-Store

Online channels have transformed the way consumers discover and research products, easing the process and subsequently allowing them to make more informed purchasing decisions. Now more than ever, consumers are taking advantage of the ability to compare and review products within the palm of their hands. A recent survey of 500 consumers from Netser… LSA […]

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Retailers Use AI for In-Store Experimentation, Customer Service

Brick-and-mortar retailers are looking for an edge in their fight against the e-commerce behemoths, and as the battle rages on, it’s looking like artificial intelligence might be the answer…. Street Fight

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Perch Deploys In-Store Tech to Help Retailers Close the Path to Purchase

Street Fight recently caught up with Perch CEO Trevor Sumner, who will speak at Street Fight’s Brooklyn summit this June, to hear about the latest at Perch and talk about how in-store marketing tech can lift brands’ bottom lines…. Street Fight

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Daily News: Internet Users & Social Media, In-Store Shoppers & Technology, Social Media in 2018

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 71% of U.S. Internet Users Access Social Media at Least Once a Month (March 21, 2018) LSA Insider: “Social media has grown to be one of the primary forms of digital marketing, with…… […]

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Pursuant Health, Vistar Media Look to Change How Brands Connect In-Store

In a move that could impact the way marketers connect with more than 30 million shoppers inside physical stores around the country, Pursuant Health is partnering with the location-based advertising technology firm Vistar Media to provide better access to its digital advertising inventory…. Street Fight

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Study: Over Half of Consumers Prefer to Shop In-store to ‘Interact with Products’

Although an increasing number of consumers are beginning to purchase items online regularly, the in-store experience still has its benefits in the eyes of customers. Understanding the when, where and why consumers purchase is crucial in building effective brand and SMB experiences. According to a recent report, the top reason consumers preferred to… LSA Insider

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Daily News: Google Analytics Tips for Local, Voice Search Device Usage, In-Store vs. Offline Holiday Shopping

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 5 Ways Local Marketers Can Leverage Google Analytics & Search Console (December 18, 2017) LSA Insider: “Here are some (free) DIY tactics for detailed SEO reporting via Google’s tools.” How … LSA Insider

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Case Study: How a Brooklyn Retailer Brings E-Commerce Shoppers In-Store

As a local store selling gifts and other mid-century modern vintage items in Brooklyn, New York, Woods Grove has a hard time competing with national chains. But the local retailer has managed to piggyback on the success of e-commerce heavyweights like Everlane and Tradesy…. Street Fight

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