Posts Tagged Insight

63% Say Supporting Local Businesses is Key for In-Person Buying: Small Business Saturday Insight Poll Tips

63% Say Supporting Local Businesses is Key for In-Person Buying: Small Business Saturday Insight Poll Tips
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Daily News: Voice Assistants Influence Shopping, SMB Ad Spend Insight, Millennials Share Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Voice-Activated Intelligent Assistants Are Already Influencing Holiday Shopping (August 25, 2017) GeoMarketing: “For brick-and-mortar retailers, now is the time to think about technologies that will bo… LSA Insider

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B&E | Online Reviews Rate High For Customer Insight – IndraStra Global

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Daily News: Recaps and Insight from the 2016 Place Conference in Chicago

Special Edition: Here is a roundup of all the recap posts from the presentations that took place at the 2016 Place Conference in Chicago, September 21. PlaceConf: Zenreach Case Study Highlights Location Possibilities with Wi-Fi “During a case study, Four Entertainment Group (4EG), a privately held company of various bars and restaurants, discusse… LSA Insider

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How AI & Location Insight Can Solve the Franchise Analytics Problem

Franchises are equipped with a unique position in the local business landscape. Individually operated, they serve an immediate geographic area and often function as a small, local business. However, each unit is still supported by a central, corporate presence that can provide curated resources that traditional SMB’s don’t have access to. This… LSA Insider

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Mobile Search’s Next Era: An Insight Paper Preview

A question has loomed over media and tech worlds lately: What’s the fate of search when the browser is no longer the front door? As engagement migrates to mobile, the front door is predominantly apps instead of the search-centric web. This…… BIA/Kelsey – Local Media Watch

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BIA/Kelsey Insight Paper: Social Sharing Goes Local

One of the emerging mobile use cases is sharing multimedia through social graphs. We’re talking pictures over Instagram, location check-ins over Facebook, and video snaps over Snapchat. It’s especially prevalent among increasingly buying-empowered millennials. The technology macro-environment is also driving…… BIA/Kelsey – Local Media Watch

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Rise of the Local On-Demand Economy: A New BIA/Kelsey Insight Paper

The Local On-Demand Economy seems to be taking over tech headlines, not to mention VC dollars. We’ve been covering this “Uberfication of Local” for the past couple years and more formally in the past few months. We’ve been calling it On Demand Local Services (ODLS), but with a new white paper to further plant our […]

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LSA Insight: Home Buyers Store in April, Move in June

In advertising, timing and seasonality often significantly impact campaign performance. For example, house hunting traditionally peaks in summer months, which affects the many secondary industries that benefit from real estate sales. Those categories also tend to see more consumer activity around the buying and selling of homes. As the chart above … Local Search Insider

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Multi-Location Advertising in the Mobile Age: A New BIA/Kelsey Insight Paper

In local media and advertising, “National” is increasingly where it’s at. Though paradoxical in a semantic sense, it stands to reason if you consider the deeper pockets and more technologically adaptive nature of national brands, compared to SMBs. This is especially true for multi-location businesses such as chain restaurants or … BIA/Kelsey – Local Media […]

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