Posts Tagged InHouse

Topgolf Inks Deal with Vistar to Bring Programmatic to In-House Screens

As of today, Topgolf will be working with Vistar to integrate a full ad serving digital signage suite, where inventory will be available through Vistar’s programmatic and digital-out-of-home (DOOH) exchange…. Street Fight

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Daily News: SMBs In-House Digital Marketing, Google’s ‘Reach Planner’, Authentic Content Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Despite Lacking Expertise, SMBs Opt for In-House Digital Marketing (April 10, 2018) LSA Insider: “The do it yourself (DIY) vs. do it for me (DIFM) vs. do it with me (DIWM) discussion continues….. […]

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Study: Despite Lacking Expertise, SMBs Opt for In-House Digital Marketing

The do it yourself (DIY) vs. do it for me (DIFM) vs. do it with me (DIWM) discussion continues in the small business (SMB) marketing space with new data coming out from a recent Clutch survey of 351 small business owners.  The study looks at SMB spending on digital marketing and according to the survey,…… […]

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Street Fight Daily: In-House Programmatic Expands, Facebook Demotes Engagement-Baiting Posts

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Transparency and Brand-Safety Concerns Drive Expansion of In-House Programmatic… Facebook Will Soon Demote Posts That Beg for Likes, Comments, and Shares… Refinery29 Lays Off Staff, Citing a ‘Correction in the Digital Media Space’…… Street Fight

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Should I Hire a Marketing Agency or Build Our Own In-House Team?

To ‘build’ or to ‘buy’, that is the question… Let’s review the pros and cons of each. Our research has shown that working with a digital marketing agency can be 33% more effective than hiring an in-house team of marketers, but let’s review and you can be the judge of what is best for your […]

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Daily News: 2016 “Local” Predictions, Rise of In-House Agency, How Facebook Ads Impact Paid Search

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more: 12 Local Sales & Market Predictions for 2016 (December 17, 2015) LSA Insider: “Going off some of the major trends this year – mobile search and usage, growing importance of location, on-demand tools, offline attrib… LSA Insider

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What To Do When Making The Transition From SEO In-House To Agency

Whenever you’re transitioning from doing your SEO in-house to an agency it means you’re either A). Doing so well that you need extra help to optimize and take advantage of so many great opportunities, or B). Doing pretty terrible and […] —Written by , The post

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