Posts Tagged Indoors

A Local Social Network That Stays Indoors

New York-based MyCoop has created an online platform for neighbors to chat and broadcast messages. Each building can create a multipurpose chatroom that can be used to sell a couch before moving out or to announce a social event or to broadcast a safety alert… … Street Fight

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Verve Takes Mobile Ad and Attribution Strategy Indoors

Last month we released a white paper in tandem with Verve Mobile on the emerging art of mobile and cross platform ad attribution. It’s the holy grail of advertising in being able to track campaign effectiveness post ad engagement (cue John Wanamaker quote). One thing I’ve been thinking of a lot is how all of […]

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