Posts Tagged Indoor

Daily News: Indoor Location Grows, AdWords Budgets on the Rise, AOL’s Approach to Attribution

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Indoor Location Growing, Multiple Technologies Being Deployed (October 13, 2016) LSA Insider: “Though some may debate the importance of location accuracy, those engaged in indoor marketing are i… LSA Insider

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Daily News: Local Search Impact of Non-Locals, Indoor Nav Hospital Use Case, Battery-Free Beacons

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic) (July 18, 2016) Search Engine Land: “Non-locals make up a significant percentage of local search busi… LSA […]

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Daily News: New Foot Traffic Behavior Tool, Indoor Location Opportunity, Why Location is Hot Topic

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. MarketPlace Discovery: A New Real-Time Foot Traffic Tool from xAd (June 16, 2016) LSA Insider: “xAd released a new tool to provide insight into foot traffic behavior for stores and unique points of int… […]

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Daily News: How Tax Reform Can Impact Advertising, Top Mobile Trends of 2015, Indoor Navigation via Beacons

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more: New House Speaker May Push for Tax Reform that Impacts Advertising (December 4, 2015) LSA Insider: “Tax reform and the promise of lower taxes could have a significant impact on the advertising industry.” MMA’s Top Mo… LSA Insider

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The Current State of Indoor Location & Marketing — Webinar Today with Aisle411

Since joining the LSA I haven’t been spending as much time on indoor location and marketing as I had been for the past couple of years. But there’s a great deal going on and it’s a very important issue to both the future of retail and offline attribution (for all types of digital marketing). Among […]

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Webinar: How Indoor Location & Local Product Data Drives Sales & Engagement

Please join the Local Search Association (LSA) and Aisle411 for an exclusive webinar presentation next Thursday, August 13 from 2:00 pm – 3:00 pm ET. Today, big retailers, brands and the SMB market are utilizing new tools to help leverage their local product data to convert buyers at local stores.  In this webinar, you’ll learn how…… […]

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Infogroup: Indoor Location Data is Future of Listings Management

Infogroup Data Licensing is a provider of high-value business data to clients in search, navigation, and mobile. The company provides real-time location data that is human-verified by over 25 million phone calls per year and is delivered through a proprietary technology software-as-a-service (SaaS) solution Data Axle®. This unique blend of technol… Local Search Insider

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StepsAway Offers App-Free Solution for Indoor Marketing in Shopping Malls

One of the major challenges of indoor location and marketing for venue owners, malls or individual retailers is getting an app onto users’ smartphones. Retailers need to make an argument to consumers to download their apps and engage them to ensure usage. That’s because without an app there can be no notifications or other promotions … ScreenwerkScreenwerk

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Top 5 Local Ad Stats of the Week: Indoor Location

Indoor location marketing is a promising way to reach consumers when they are extremely close to the point of purchase. While there are some privacy concerns to consider, indoor location is already winning over major retailers and brands as a new way to connect with relevant, on-the-go consumers. As an intro to how it all […]

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Retailers, Indoor Location and the Risk of ‘Tight Geofencing’

There’s a debate about just how real “showrooming” is today. For example, UK-based affiliate network Tradedoubler published European consumer survey data that makes the threat of showrooming look pretty dire for retailers: 22% of in store smartphone users decide to buy online instead 20% changed their minds about buying “… ScreenwerkScreenwerk

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