Posts Tagged Improving

Daily News: Google’s Automated Ads, Improving the CX, Location Data & Marketing Decisions

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Local Campaigns: Google Automating Ads for SMBs and Everyone Else (July 11, 2018) LSA Insider: “At its Google Marketing Live event (formerly Google Next) yesterday the company announced a number of new… LSA Insider

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Daily News: Voice and Non-Voice Search Queries, Improving Data Analysis, Meta Descriptions

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Voice Search Queries Differ from Non-Voice Queries (March 16, 2018) LSA Insider: “There’s been a lot written about the increase in voice powered search lately. But what are some differences betwe… LSA Insider

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New BIA/Kelsey Report Examines How Data is Improving Sales Management Functions – PR Web (press release)

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6 Strategies for Improving Email Pitches to SMBs

Email is the go-to channel for pitching within the hyperlocal community, but with 81 percent of small business owners now being contacted by between one and five sales reps each week, according to a survey by Street Fight and Thrive Analytics, it’s becoming harder for digital marketing vendors to stand out from the pack. Here […]

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Daily News: Improving the Mobile Experience with Deep Linking, Video Ads More Annoying on Mobile

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more: Deep Linking Advances Mobile Web & Mobile App Interplay (August 10, 2015) LSA Insider: “The nature of deep linking allows the web (and even more importantly, the mobile web) to provide the experiences we desire, right as we desi… […]

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Important Steps for Improving Internet Marketing Skills

Few things are as important as building a strong online presence for your business. Various companies along with numerous clients and customers will often make their decision on whether to choose your business or your direct competitor based on the look of your website and the quality of your online marketing. This is why any […]

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CMOs Investing in Improving Customer Experience via Big Data, Social Media, Content Marketing

While there is no denying the power of objective, strong and accurate ROI data, chief marketing officers (CMOs) today are more concerned with a somewhat subjective metric: improving the customer experience.  According to a study by Korn Ferry, the top concern of CMOs (34%) is the creation of sustainable and engaging customer relationships and impr… […]

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Sizing Up And Improving Your Digital Ad Sales – TV News Check

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Sizing Up And Improving Your Digital Ad Sales – TV News Check

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Improving Local Search with Standardized Business Listing Information

In my recent Street Fight article I discuss the lack of accuracy when it comes to online business listing information.  When searching locally on search engines — which according to Moz’s David Mihm happens about 7.5 billion times a month – consumers often find business listings from various publishers.  Yet according to a s… Local Search Insider

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