Posts Tagged Important

Heard on the Street, Episode 12: How Important Are Online Reviews?

Heard on the Street, Episode 12: How Important Are Online Reviews?

Considering the level of influence that online reviews can have on any given business, it’s become increasingly important to optimize them in various ways. How is that done? There are lots of tactical ins and outs we highlight on the latest episode of the Heard on the Street Podcast…. Street Fight

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Study: Accuracy is the Most Important Factor for Marketers Buying or Using Audience Data

In a poll of 300 advertisers that buy or use audience data, data management platform Lotame found that 84% say the accuracy of the data is the most important factor in determining whether they’ll buy it and if they’ll buy more of it…. Street Fight

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Location Intelligence: What is it and Why is it Important for Your Clients’ Businesses?

Location data about customers has always been important for businesses. Now, however, we’re able to take it a step further with location intelligence. Location intelligence tells you more than just where your clients’ customers live and work. It enables you to see where their customers spend time, when, how long and more. This is thanks…… […]

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Why CMOs Will Be the Most Important Executives in 2018

To today’s consumer, products and brands are plaited into a single entity. Thus, a company’s “product” now encompasses a consumer’s brand perception, interaction with its products, and affinity for its communities. … Street Fight

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Topics vs. Keywords: What’s More Important in SEO?

Topics vs. Keywords: What’s More Important in SEO?

Are keywords or top… ReachLocal Blog

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Top 5 Most Important Factors for Measuring Campaign Success

The fragmented nature of digital media has created lots of complexity when it comes to media planning and measurement. Even as new attribution solutions seek to make it easier to determine “what’s working,” measuring campaign success remains a challenge for most marketers. According to a new study, marketers say the top five most important in… […]

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On Tuesday, Go Out and VOTE. It’s Much More Important than Digital Marketing

Against the backdrop of the larger problems in the world — and there are too many to name — I sometimes question whether I’m spending my time wisely, writing and doing research about digital marketing. I like what I do but their are times when I think I should be doing something for the greater […]

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Why SIM Partners Think a Cubs World Series Win Is Important for Brands

The historic World Series win for the Chicago Cubs is big news nationally, but even more so for the Chicago area and Illinois as a whole. SIM Partners, a Chicago-based provider of marketing technology for multi-location businesses and new LSA member, is excited about the win as fans, but also as location-based marketers. The company’s…… […]

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Why Local Search Is Even More Important in the Age of Ad Blocking

With so many people blocking traditional advertising, a growing proportion of internet users cannot be reached through “classic” search engine marketing. That’s why in the context of ad blocking, SEO is still king…. Street Fight

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Study: Industry Relevance Most Important for Local SEO Citations

Search engines continue to change the rules when it comes to local SEO, resulting in best practices that become less important practices and sometimes even obsolete. SEO is very much a “point-in-time” component of the local marketing space, and today, there appears to have been a clear shift as it relates to how search engines…… […]

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