Posts Tagged Importance

Weekly News: Next Level Location Data Usage, Importance of Real-Time Inventory, Cost of Bad Local Data

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary How Brands Are Getting More Sophisticated at Using Location Data (April 5, 2018) Adweek: “Marketers are increasingly using location data insights to target ad… LSA Insider

Read more

Daily News: YouTube’s First Ad World Ad Campaign, The Importance of Agency Transparency and AdWords Tracking Update

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Tests a New Ad Format That Puts It Further Ahead of Its Competitors (September 11, 2017) Marketing Land: “Studies show Facebook ads are competitive with search and outperform other social medi… LSA Insider

Read more

Daily News: Tipping Point in Retail, Pubs New Role in Advertising, Importance of Digital Transformation

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Tipping Point in Retail & How Brands Rebalance (August 4, 2017) LSA Insider: “News from the last 30 days has us convinced that a tipping point has been reached with major brands selling…… […]

Read more

Daily News: Importance of Review Strategies, Location ‘Long-Game,’ New MomentFeed Executive

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Reach for the Stars with Review Management (July 7, 2017) LSA Insider: “Local reviews are heavily weighted in search algorithms and local marketers need to have a review strategy for clients.” The Lo… LSA […]

Read more

Mobile’s Growing Importance To TV’s Future – TV News Check

Read more

Daily News: Facebook Data Flaws, Black Friday’s Importance Wanes, MapQuest’s Location Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Advertisers Appreciate Facebook’s Nod to Transparency but Want Even More Data (November 17, 2016) AdAge: “The ad industry wants even more openness from Facebook after the social network reported … LSA Insider

Read more

Daily News: Importance of Secondary Biz Info, In-Store Mobile Usage Study, Top Q3 2016 Articles

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: 48% of Local Shoppers Said Secondary Biz Info Drove Decision to Buy (November 2, 2016) LSA Insider: “However, a new study has identified the specific information or business data that are ‘prim… LSA […]

Read more

The Importance of Location in Today’s Innovation Dialogue

It’s hard to overstate the importance of location in today’s business innovation dialogue. While consumers are online more than ever before, they continue to live their lives in the physical world. According to the U.S. Department of Commerce, while Americans spent $ 97 billion online in Q2 of this year, offline retail sales amounted to […]

Read more

Daily News: Importance of Landing Pages, Power of Local Video, Marketers Want to Understand Customers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.  Dedicated Landing Pages: The Key to Happy Conversion Rates (April 12, 2016) LSA Insider: “Your landing pages should focus on one goal, have quality messaging (and design), and you should test your ef… LSA […]

Read more

LSA16: Importance of Trust, NPS Scores for SMB Marketing Providers

Eric Groves, CEO of Alignable, spent time today at LSA16 talking about the importance of net promoter scores (NPS) especially in the SMB marketing space. Alignable is a social platform for SMBs and Eric said that they currently have 100K SMB members. Alignable had released some of the scores earlier this year, but Eric provided…… […]

Read more
Page 1 of 3123