Posts Tagged Impact

How Facebook’s Big Changes Impact One Local Publisher — Some Surprising Conclusions

“It looks as if Facebook’s changes are only going to help New Canaanite’s visibility in the news feeds of our Facebook followers and their networks,” Michael Dinan, the site’s founder, told our columnist Tom Grubisich…. Street Fight

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Does Social Media Impact SEO?

Does Social Media Impact SEO?

One question that we’re often asked is whether or not social m… ReachLocal Blog

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How the Repeal of Net Neutrality Could Impact Local Advertisers

The Federal Communication Commission (FCC) voted last week to repeal net neutrality regulations. In 2015, the FCC passed the net neutrality mandate classifying internet service providers (ISPs) as “common carriers,” which required them to treat all internet traffic equally. This latest decision reversed that by classifying ISPs as “informatio… LSA Insider

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Daily News: National-to-Local Tactics, New Placed Attribution Solution, Digital Maps’ Impact on Commerce

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Report: Benchmarking and Best Practices in Enterprise Local Marketing (October 10, 2017) Street Fight: “Local marketers at big brands and multi-location retailers and services companies are coming arou… LSA Insider

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Street Fight Summit NYC: Using Bots to Drive Greater Impact on SMBs

The large pure-plays are focused on things like Artificial Intelligence and messaging bots to boost and scale their customer interactions. But where are SMBs in all of this? At Street Fight Summit New York City last week, several panelists suggested that SMB bots can be useful, but need to carefully built and managed in a […]

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Study shows material impact of reviews on CTRs and purchase intent

With Google using ratings and reviews in the mix of local ranking signals, they’re more important and impactful than ever. This is generally understood. However, local SEO firm BrightLocal sought to more precisely document that impact with two related studies, on the impact of reviews on consumer Local Pack CTRs and on consumer trust and…… […]

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Google Attribution and Its Impact on O2O ‘Close the Loop’

The idea for Online to Offline (O2O) is twofold. First, to understand how advertising impacts sales and provide advertising attribution. Secondly, it is to “close the loop” on a sale, getting customers to register credit cards; sign up for a club or e-wallet; and/or submit reviews. Customers can be incented to give up their personal […]

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FCC Ownership Plan Has Adverse Impact On TV Stocks – MediaPost Communications

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Daily News: Moz Local Ranking Factors, The Next $1B Ad Platform, Cost-per-Visit’s Impact on Advertising

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. On Target Podcast: Dr. W. Michael Cox, Former Chief Economist (April 13, 2017) LSA Insider: “Dr. Cox explains the various personality traits and capabilities that people need in order to succeed in the… LSA […]

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Daily News: How ‘Live Location’ Could Impact Attribution, Email Automation, SMB Software Market

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Live Location: What it Means for Offline Attribution (April 5, 2017) LSA Insider: “If users share location information on Facebook’s Live Location, marketing attribution could vastly imp… LSA Insider

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