Posts Tagged iBeacons

Beaconpalooza: Macy’s to Deploy iBeacons in All 4,000 Stores

Using Shopkick as its vendor Macy’s has decided to roll out iBeacons in all its 4,000 US locations. This follows a limited test of the technology 2013 and marks the largest retail beacon deployment to date. The news appeared as part of a larger release about various “omnichannel” initiatives at Macy’s. The beacon rollout cem… […]

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Free Webinar: Everything You Wanted to Know about (i)Beacons

Beacons are extremely hot right now. But what are they exactly? How do they operate? And what are their limitations? I just wrote “A Marketer’s Guide to iBeacons.” It’s a good primer on what Bluetooth Beacons can and cannot do for retailers and marketers in stores, at the point of sale. (Hint: they do a lot […]

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